Business English Syllabus 2008 Spring Fred Chuo I. Objectives: Office: SF829
a. To familiarize students with business letter writing, including establishment of trade relations, inquiries, sales letters, orders, delivery, payment, collection letters, claim letters, letters of adjustment, and credit purchase.
b. Students are also to learn international trade procedures, business reports, and e-mail writing.
II. Required Textbook
Market Leader (Upper Intermediate Business English) (Longman) On Business Abroad (Video Tape) (& Supplementary materials)
Reference Books Business Writing and Procedures (American Book Co., N.Y.) Model Business Letters, E-mails, and Other Business Documents Communicating in Business
Business Interaction
International Trade Procedures III. Schedule
Week 1 Feb. 29 Unit 3, Networking
2 Mar. 7 Ways to promote customer loyalty 3 Mar. 14 Unit 4, Success
4 Mar. 21 Mobile phones, (Assignment) 5 Mar. 28 Negotiating
6 Apr. 4 (Tomb Sweeping Day)
7 Apr. 11 (Graduate School Entrance Exam)
8 Apr. 18 Negotiate a sponsorship deal for a football team 9 Apr. 25 mid-term exam (Business Reports: oral and written)
10 May 2 Unit 5, Job satisfaction 11 May 9 Fringe benefits
12 May 16 An interview with an expert on job satisfaction 13 May 23 Handling difficult situations
14 May 30 Devise a policy on close relationships at work 15 June 6 final exam
IV. Class Activities:
lecture, panel discussion, and business conversation V. Course Requirements:
a. preview of the course work, active involvement in the class, and preparation of business conversation
b. attendance policy:
A student will fail the course if he or she makes 5 absences. Being late twice will be counted as one absence.
c. grading policy: (incentive for non-absentees)
(business report + conversation + final )/3 – absences
