VISITOR EXPENDITURE SURVEY

(1)

-

Principal Indicators

Overnight Visitors Same-day Visitors

•

www.dsec.gov.mo 2017.05

Same Quarter Last Year

2 679 1 547

Total spending of Mainland visitors increased by 22.2% year-on-year to MOP10.65 billion (79.1% of total visitor spending); spending of Guangdong visitors (MOP3.98 billion) rose by 20.4% while that of Fujian visitors (MOP228 million) fell by 6.6%. Total spending of Mainland overnight visitors (MOP8.28 billion) and same-day visitors (MOP2.37 billion) increased by 27.0% and 8.1% respectively.

VISITOR EXPENDITURE SURVEY

1

^ST

QUARTER 2017

Per-capita Spending of Visitors

Per-capita Spending of Visitors from Mainland China

6.7 10.5

6.8 6.9

Per-capita spending of visitors from Singapore (+11.6%), Malaysia (+0.4%) and Taiwan (+1.8%) registered year-on-year increase, while spending of those from Japan (-8.7%) and Hong Kong (-8.0%) decreased. Meanwhile, per-capita spending of visitors from Australia, the United States and the United Kingdom dropped by 2.8%, 3.1% and 15.8% respectively year-on-year.

Per-capita spending of overnight visitors was MOP2,696, higher than the overall per-capita spending of MOP1,709, with spending of Mainland overnight visitors reaching MOP3,111. Per-capita spending of same-day visitors was MOP725, with spending of those from Mainland China amounting to MOP891.

Alameda Dr. Carlos d' Assumpção No. 411-417, Dynasty Plaza, 17^th floor, Macao Tel: (853) 8399 5311 Fax: (853) 2830 7825 E-mail: [email protected] Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Mainland visitors had the highest per-capita spending (MOP2,002), up by 13.6% year-on-year, higher than the overall increase of 10.5%. Per- capita spending of Guangdong visitors rose by 13.4%, while that of Fujian visitors dropped by 8.7%. Per-capita spending of Mainland visitors travelling under the Individual Visit Scheme (IVS) went up by 5.4% to MOP2,154, with spending of Guangdong visitors rising by 10.9% while that of Fujian visitors falling by 22.5%.

- Total spending (excluding gaming expenses) of visitors amounted to MOP13.46 billion, up by 16.6% year-on-year but down by 9.0% quarter-to-quarter. Total spending of overnight visitors and same-day visitors increased by 19.6% and 6.7% respectively year-on-year.

- Per-capita spending of visitors was MOP1,709, up by 10.5% year-on-year but down by 6.6% quarter-to-quarter; per-capita spending of overnight visitors and same-day visitors increased by 6.8% and 6.9% respectively year-on-year.

- Visitors spent mainly on shopping (43.7%), accommodation (26.9%) and food & beverage (21.3%).

Visitors coming for MICE events had the highest per-capita spending (MOP3,286), followed by those coming for shopping (MOP2,468).

13 458

10 599 2 859 1 709 Current Quarter

11 540 8 860

Change (%) 16.6 19.6

2 696 725 Total Spending of Visitors

(Million MOP)

Per-capita Spending of Visitors (MOP)

2 525 679

2 002

874

1 607

1 544

1 625

1 825

1 222

1 211

1 118

1 373

0 800 1 600 2 400 3 200

Mainland China

Hong Kong

Taiwan

Japan

Malaysia Singapore

Thailand

U.S.A.

United Kingdom

Australia

MOP 2 389

1 291

1 793 1 630

2 154 2 002

0 500 1 000 1 500 2 000 2 500 3 000

Individual Visit Scheme Mainland China

Overall Guangdong Province Fujian Province

Same-day Visitor Overnight Visitor Visitor

MOP

統計暨普查局

Government of Macao Special Administrative Region Statistics and Census Service

(2)

•

Per-capita Shopping Spending of Visitors

Total Clothing

• Jewellery & Watches

Local Food Products Cosmetics & Perfume Handbags & Shoes Others

Per-Capita Spending of Overnight and Same-day Visitors

Mainland China •

Hong Kong Taiwan Japan Malaysia Singapore Thailand U.S.A.

United Kingdom Australia

•

2︱Visitor Expenditure Survey 1^st Quarter 2017

Per-capita Spending of Visitors by Type of Expense Same-day visitors from Mainland China had relatively high per-capita

spending, up by 9.6% year-on-year. Meanwhile, per-capita spending of same-day visitors from Singapore dropped by 8.4%. On the other hand, both overnight visitors and same-day visitors from Australia, the United Kingdom, the United States and Hong Kong registered year-on- year decreases.

Shopping accounted for 72.3% of the per-capita spending of same-day visitors, at MOP525, up by 5.6% year-on-year, which was mainly spent on local food products and cosmetics & perfume. Per-capita spending on food & beverage made up 15.6% of total, at MOP 113, up by 10.0%.

891 373 223 435 7.4

-6.8

10.9 8.3 12.8 -8.4 -9.8 5.3

-1.7 -12.2

-17.2

Per-capita spending of overnight visitors from Mainland China and Singapore increased by 7.4% and 9.7% respectively year-on-year, while spending of those from Taiwan dropped by 2.7%.

Overnight visitors spent 36.0% of their spending on shopping and 34.1% on accommodation, with the respective per-capita spending amounting to MOP971 and MOP921, up by 10.4% and 0.8%.

Same-day Visitors

Change (%) Change

(%) Overnight

Visitors

483

1 859

432 -0.2

-13.3 -3.1 2 393

2 330 2 732 2 262 2 022

-8.9 -7.0 9.7

409 421 2 196

91 747 Structure of Visitor Spending

MOP Per-capita shopping spending on Handbags & Shoes (MOP91) rose by

44.2% year-on-year, while that on clothing (MOP101) dropped by 9.9%.

Analysed by type of spending, visitors spent mainly on shopping (43.7% of total spending). Per-capita shopping spending rose by 10.4% year-on-year to MOP747 in the first quarter of 2017. Mainland visitors spent 50.4% of their spending on shopping (MOP1,010), while the corresponding proportion for IVS visitors stood at 58.8%

(MOP1,265).

As regards type of shopping spending, visitors spent mostly on local food products (MOP233) and cosmetics & perfume (MOP201), up by 4.5% and 36.9% respectively year-on-year. Visitors from Malaysia (MOP294), Singapore (MOP288) and Mainland China (MOP277) had relatively high per-capita spending on local food products. Moreover, spending of Mainland visitors on cosmetics & perfume took the lead at MOP294.

Per-capita spending of visitors on accommodation (MOP460) and food

& beverage (MOP364) increased by 7.0% and 15.5% respectively year-on-year, with visitors from Singapore spending the most on the two categories, at MOP814 (+15.8%) and MOP450 (+15.1%) respectively.

Change (%)

36.9 -9.9

4.5 201

53

44.2 8.0

69 233

83 101

Current Quarter

Same Quarter Last Year

509 458

10.4 677

112 49 223 147 63

9.6 -3.9

4.9 3 111

1 444 2 893

MOP

-2.7

971 921

525 615

189 113

88 0

200 400 600 800 1 000 1 200

Overnight Visitors Same-day Visitors MOP

Shopping 43.7%

Accommodation 26.9%

Food & Beverage 21.3%

Transport 6.4%

Others 1.7%

Shopping Accomodation Food & Beverage Others

(3)

•

Attending MICE Events Vacation

Shopping

Business & Professional Visiting Relative or Friends Gaming

Transit

Economic Activity Status of Visitors

•

Legislators, Senior Officials and Managers Professionals

Technicians and Associate Professionals Clerks

Service & Sales Workers Other Employed Persons

Unemployed and Economically Inactive Persons

Environmental Hygiene Public Facilities Travel Agencies Hotels

Gaming Establishments Restaurants

Retail Shops Public Transport

•

1.1 73.7

69.6 89.2 81.9 75.0 81.0 68.2

1.1

4.1 0.3 2.9 3.7 2.8 7.9

13.3 21.0 16.1 15.1 16.7 25.0

- -2.5 4.3 -0.1

Among all the services/facilities, a relatively low proportion of visitors were satisfied with the services of public transport (68.2%), down by 1.0 percentage point quarter-to-quarter.

Only 45.2% of the visitors commented that points of tourist attractions were adaquate, down remarkably by 6.1 percentage points from the 51.3% in the fourth quarter of 2016.

Results of the Visitors' Comments Survey indicated a decrease in visitor satisfaction towards all aspects of services and facilities as compared with the fourth quarter of 2016. Around 89.2% of visitor- users were satisfied with the services and facilities of hotels, down slightly by 0.5 percentage points quarter-to-quarter. Those who expressed satisfaction with the services of gaming establishments (81.9%) and retail shops (81.0%) dropped by 2.9 percentage points and 3.7 percentage points respectively.

-0.5 -2.9 -5.1 -3.7

-1.0 18.1

-1.1 -0.4 -6.5

Quarter-to-quarter Difference (p.p.) No Comment

0.9

- -0.1 -1.9 0.3 - 0.4 Structure of Visitors

2016 2017

4.9 5.1 19.0 11.1 Current

Quarter

3 286 2 288 2 468 1 525 Same

Quarter Current Quarter

Same

Quarter Change (%) 2017

49.7 10.8 5.2

2016 Per-capita Spending of Visitors by Main Purpose of Visit

0.3 45.0 11.9 4.3 5.5 Analysed by visitors' main purpose of visit, visitors coming to Macao

for MICE events had the highest per-capita spending (MOP3,286), up by 4.9% year-on-year, followed by those coming for shopping (MOP2,468), up by 19.0%. The former accounted for 0.5% of total visitor arrivals (+0.2 percentage points) and the latter took up 10.8%

(-1.1 percentage point).

7.0 19.0

1.2 -20.2 3 132 2 177

% -0.9 1.6 0.1 0.7 - -0.4 2 074 1 372 1 345 987 1 129

333 7.5

Quarter-to-quarter Difference (p.p.)

(%) (%) (MOP) (MOP)

15.1

Per-capita Spending

Quarter-to-quarter Difference (p.p.) Visitors’ Comments

The unemployed and economically inactive persons (such as housewives and retirees) constituted 32.1% of the total visitors, down slightly by 0.4 percentage points year-on-year.

999 0.5

4.1

Improvement Needed

Quarter-to-quarter Difference (p.p.)

- 1.0 0.6 -0.3 2.2

4.9 4.3

Satisfied Fair Quarter-to-quarter

Difference (p.p.)

2.0 2.5 3.1 1.7 12.6 3.0

81.3

18.8 9.2 15.0 12.5 8.7 3.7 32.1 Visitors coming for vacation spent an average of MOP2,288, up by

5.1% year-on year, while per-capita spending of transit visitors was MOP266, down by 20.2%.

Current Quarter Structure (%)

1.1

Visitors' Comments on Points of Tourist Attractions Analysed by economic activity status of visitors, 18.8% of the visitors

were legislators, senior officials and managers, down by 1.1 percentage point year-on-year, followed by technicians and associate professionals at 15.0%, up by 1.6 percentage points.

-1.1 -16.0 266

0.3 0.2 1.4

1.1 2.3 4.7

1.2 0.9

51.3%

18.0%

16.5%

14.2%

45.2%

23.7%

14.0%

17.1%

Adequate Fair Inadequate No Comment 2017 Q1

2016 Q4

(4)

Visitors

Overnight Visitors Overnight Visitors

Same-day Visitors Same-day Visitors

Per-capita Spending (MOP) Overnight Visitors Same-day Visitors

Methodology

Glossary

Main Purpose of Visit: The most important reason or motivation for the trip, in the absence of which the trip would not have taken place.

Symbols:

- Absolute value equals zero .. Not applicable

% Percentage p.p. Percentage point MOP Macao Pataca

For additional information:

http://www.dsec.gov.mo/e/visitor_expenditure.aspx

2016

2012 2013 2014 2015

Per-capita

Spending Shopping Accommodation Food &

Beverage

11 540 13 131

0.7 0.7 0.1 2 515 2 324 2 775 2 962 2 679

8 860 10 616

..

12 155 13 173 0.6

3 574 2 046 2 074 665

1 547 2 525 3 358

1 802 3 691 3 230

679

632 673 706

1 891

“Visitor” is defined in accordance with the International Recommendations for Tourism Statistics 2008 of UNWTO.

Note:

Visitor Expenditure Survey and Visitors' Comments Survey adopt systematic sampling in selecting samples who are visitors of Macao. At different departure points, enumerators collect spending data and comments on services and facilities from visitors during their stay in Macao.

Visitor who stays at least one night in a residential accommodation or casino in the place visited, or has accommodation arrangement with a hotel/guesthouse.

Visitor who does not spend the night in any residential accommodation, hotel/guesthouse, or casino in the place visited, nor does he/she have accommodation arrangement with a hotel/guesthouse.

Spending of Visitors: The amount paid by visitors for the purchase of goods and services for own use or to give away, including expenses paid by the visitors or reimbursed by others such as relatives, friends or employers. Spending of visitors excludes gaming expenses, donations, expenses on purchase of assets and goods for resale.

Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.

Visitor:

Same-day Visitor:

Classification of visitors:

Overnight Visitor:

14 479 15 948 13 359

0.9 0.3 0.2

0.4 0.9

0.6

10 397 1.4

Total Spending (Million MOP) MOP

Sampling Error Historical Data for 1^st Quarter