• 沒有找到結果。

VISITOR EXPENDITURE SURVEY

N/A
N/A
Protected

Academic year: 2022

Share "VISITOR EXPENDITURE SURVEY"

Copied!
4
0
0

加載中.... (立即查看全文)

全文

(1)

- -

Principal Indicators

Overnight Visitors Same-day Visitors

Overnight Visitors Same-day Visitors

www.dsec.gov.mo 2018.11

Meanwhile, per-capita spending of visitors from Singapore and Taiwan grew by 6.0% and 2.2% respectively year-on-year, whereas spending of those from Malaysia dropped by 8.4%. Per-capita spending of visitors from Australia and the United Kingdom registered growth, while spending of those from the United States decreased.

Per-capita spending of overnight visitors (MOP3,145) increased by 9.9% year-on-year, with those from Singapore (MOP3,478) and Mainland China (MOP3,473) recording relatively high spending. Per- capita spending of same-day visitors (MOP749) fell by 4.9%, and those from Mainland China took the lead at MOP890.

2 862 749

As regards per-capita spending, Mainland visitors spent an average of MOP2,306, up by 5.0% year-on-year; spending of Fujian visitors (MOP1,668) increased by 1.3% whereas that of Guangdong visitors (MOP1,753) fell by 6.6%. Mainland visitors travelling under the Individual Visit Scheme (IVS) spent an average of MOP2,519, down by 2.6% year-on-year, with spending of Guangdong visitors dropping by 7.7% while that of Fujian visitors rising by 6.4%.

788

Total spending of visitors from Mainland China reached MOP15.03 billion (representing 81.9% of total visitor spending), up by 18.9% year- on-year; spending of Guangdong visitors (MOP4.76 billion) and Fujian visitors (MOP427 million) grew by 9.1% and 9.2% respectively. Total spending of Mainland overnight visitors (MOP12.41 billion) and same- day visitors (MOP2.62 billion) rose by 21.9% and 6.4% respectively year-on-year.

- Total spending (excluding gaming expenses) of visitors was MOP18.35 billion, up by 15.2% year-on-year. Total spending of overnight visitors (MOP15.24 billion) and same-day visitors (MOP3.11 billion) rose by 17.3% and 5.9% respectively.

- Per-capita spending of visitors was MOP2,039, up by 5.9% year-on-year. Per-capita spending of overnight visitors increased by 9.9%, while that of same-day visitors decreased by 4.9%.

18 352

15 241 3 111 2 039 Current Quarter

15 931

12 993

Change (%) 15.2

17.3

Visitors spent mainly on shopping (50.3% of total), accommodation (24.2%) and food & beverage (18.2%).

Same Quarter Last Year

2 939 1 926 Total Spending of Visitors

(Million MOP)

Per-capita Spending of Visitors (MOP)

Per-capita spending of visitors coming to Macao for vacation (MOP2,814) grew by 17.9%, whereas spending of those coming for MICE events (MOP2,581) and shopping (MOP2,304) fell by 26.7% and 11.6% respectively.

VISITOR EXPENDITURE SURVEY

3

RD

QUARTER 2018

Per-capita Spending of Visitors

Per-capita Spending of Visitors from Mainland China

5.9 5.9

9.9 -4.9

Alameda Dr. Carlos d' Assumpção No. 411-417, Dynasty Plaza, 17th floor, Macao Tel: (853) 8399 5311 Fax: (853) 2830 7825 E-mail: [email protected] Official Statistics. Reproduction of these data is allowed provided the source is quoted.

3 145

2 306

1 157

1 709

1 932

1 665

2 230

1 305

1 248

1 304

1 750

0 900 1 800 2 700 3 600

Mainland China

Hong Kong

Taiwan

Japan

Malaysia

Singapore

Thailand

U.S.A.

United Kingdom

Australia

MOP 2 896

1 668

1 939 1 753

2 519 2 306

0 500 1 000 1 500 2 000 2 500 3 000

Individual Visit Scheme Mainland China

Overall Guangdong Province Fujian Province

Same-day Visitor Overnight Visitor Visitor

MOP

統 計 暨 普 查 局

Government of Macao Special Administrative Region Statistics and Census Service

(2)

Per-capita Shopping Spending of Visitors

• Total

Clothing

Jewellery & Watches Local Food Products Cosmetics & Perfume Handbags & Shoes Others

Per-Capita Spending of Overnight and Same-day Visitors

Mainland China •

Hong Kong Taiwan Japan Malaysia Singapore Thailand U.S.A.

United Kingdom Australia

2 Visitor Expenditure Survey 3rd Quarter 2018

Per-capita spending of visitors on accommodation (MOP493) and food

& beverage (MOP371) dropped by 3.8% and 0.1% respectively.

Singaporean visitors took the lead in accommodation spending (MOP1,015); while visitors from Singapore (MOP487) and Japan (MOP476) had comparatively higher spending on food & beverage

Overnight Visitors

Change (%)

Same-day Visitors

Change (%) Regarding the types of purchases, per-capita spending on cosmetics &

perfume (MOP339) surged by 46.3% year-on-year, while that on local food products (MOP252) fell by 4.7%. Among visitors from different countries and places, those from Mainland China had higher per-capita spending on cosmetics & perfume (MOP465), whereas visitors from Singapore had the highest spending on local food products (MOP302).

3 081

247

2 904

-7.6 -24.8 3 478

2 253 5.4

1 982 2 182

444 281

8.9 -5.5 2.3

64

Same Quarter Last Year

14.8 894

141 72 264 252

87 179

46.3 Current

Quarter

4.5 -4.7 339

91 26.4

Per-capita Spending of Visitors by Type of Expense Per-capita spending of overnight visitors on shopping and food &

beverage was MOP1,419 (45.1% of total) and MOP610 (19.4%) respectively, up by 22.9% and 4.7% year-on-year; however, their spending on accommodation dropped by 2.0% to MOP916 (29.1%).

2 444 -7.5

Change (%)

27.1

232 Analysed by type of expense, shopping accounted for 50.3% of visitor

spending, with per-capita shopping spending rising by 14.8% to MOP1,027. Mainland visitors spent 57.0% of their per-capita spending on shopping (MOP1,314), and the corresponding proportion for IVS visitors (MOP1,535) reached 60.9%.

-0.1 3.3 3 119

98

Per-capita spending of overnight visitors from Mainland China (+10.1%) and Australia (+8.9%) registered higher increase, while spending of those from Malaysia (-7.5%), the United States (-5.5%) and Japan (-0.1%) saw decreases.

15.9 890

415

-8.7 3.3 MOP

426

6.2 3.4 5.3

451 3 473

4.2 2.8

102 1 027 Structure of Visitor Spending

MOP

-27.2

430 6.8

1 944

10.1

9.8 433

365

Shopping spending of same-day visitors decreased by 1.3% year-on- year to MOP568, accounting for 75.9% of their per-capita spending.

Spending on cosmetics & perfume (MOP233) perdominated, up notably by 60.9% year-on-year, while that on food & beverage dropped by 19.3% to MOP93.

Per-capita spending of same-day visitors from Malaysia recorded the highest growth of 15.9%, followed by those from the United States (+9.8%) and Taiwan (+6.2%). On the other hand, per-capita spending of those from Thailand (-24.8%) dropped remarkably.

1 419

916

610 568

93 200

88 0

200 400 600 800 1 000 1 200 1 400 1 600

Overnight Visitors Same-day Visitors MOP

Shopping 50.3%

Accommodation 24.2%

Food & Beverage 18.2%

Transport 5.4%

Others 1.9%

Shopping Accommodation Food & Beverage Others

(3)

Overall Of which:

Attending MICE Events

• Shopping

Vacation

Visiting Relatives or Friends Business & Professional Gaming

Transit

Economic Activity Status of Visitors

Legislators, Senior Officials & Managers Professionals

Technicians & Associate Professionals Clerks

Service & Sales Workers Other Employed Persons

Visitors’ Comments

Environmental Hygiene Public Facilities Travel Agencies Hotels

Gaming Establishments Restaurants

Retail Shops Public Transport

3rd Quarter 2018 Visitor Expenditure Survey︱3

As regards per-capita spending of visitors by main purpose of visit, spending of those coming to Macao for vacation (MOP2,814) grew by 17.9%, while spending of those coming for MICE events (MOP2,581) and shopping (MOP2,304) dropped by 26.7% and 11.6% respectively.

3.3 4.7 2.2

Quarter-to-quarter Difference (p.p.)

The unemployed & economically inactive individuals (such as housewives and retirees) constituted 21.0% of the total visitors, down by 5.2 percentage points year-on-year.

9.2

8.4 5.4 21.0

7.4 0.7 0.6 15.6

-5.2 18.3

-4.6 4.5

291 1 926

2 143 6.0

Same Quarter Last Year

Change (%)

Quarter-to-quarter Difference (p.p.)

2.8

1.3 -0.4

Current Quarter Structure (%)

312 10.2

50.0 7.1

% 970 1 455

Quarter-to-quarter Difference (p.p.)

-43.3 3 520

60.0

5.9

3.0

-26.7 Structure of Visitors

(%)

Per-capita Spending (MOP) Per-capita Spending of Visitors by Main Purpose of Visit

17.9 -11.6

-20.3 1 325 2 581

2 386 1 214 2 814 2 304

1 056 2 607 0.5

Current Quarter

Same Quarter Last Year

Current Quarter

57.1 7.8

100.0 100.0 2 039

1.1 5.1

2.4

-1.7 22.1

14.8

Unemployed & Economically Inactive Individuals

-0.2 -0.1

0.3 1.9

1.6 -1.3

1.2 1.2 1.3 1.2

3.4

2.0 -0.9

No Comment

-0.7 Quarter-to-quarter

Difference (p.p.)

Improvement Needed

-

1.9 8.3

Visitors' Comments on Points of Tourist Attractions 1.7 89.7

-0.9 -1.1

1.8 15.6

18.0

-0.3 -0.9

2.1 3.2

7.9 0.8

79.0

-

1.3

-0.5 -

-0.9 0.4

0.8

Regarding visitors' comments in the third quarter of 2018, the proportion of visitors who were satisfied with the services of public transport (71.3%) edged down by 0.3 percentage points quarter-to- quarter. Meanwhile, the proportions of visitors who complimented on the services of hotels (89.7%), environmental hygiene (84.9%), services of retail shops (82.2%) and public facilities (81.1%) went up by 1.9 percentage points, 0.2 percentage points, 2.2 percentage points and 0.6 percentage points respectively quarter-to-quarter.

On the other hand, the share of visitors who considered that there were adequate points of tourist attractions in Macao (59.0%) inched down by 0.8 percentage points quarter-to-quarter.

82.2 2.2 14.6

-0.3 18.7

71.3

-1.2 0.2

0.6 81.1

13.0

13.6 -0.2

0.8

0.4 -0.7 -0.4 With respect to the structure of visitors, 57.1% of the visitors came to

Macao primarily for vacation, down by 2.9 percentage points; the proportions of those coming for visiting relatives or friends (3.3%) and MICE events (0.5%) dropped by 2.7 percentage points and 0.6 percentage points respectively. Moreover, 7.8% of the visitors came to Macao for shopping, up by 2.7 percentage points.

80.0

0.2 84.9

16.6 Analysed by economic activity status of visitors, 22.1% of the visitors were legislators, senior officials & managers, down by 1.7 percentage points year-on-year; technicians & associate professionals and clerks took up 18.3% and 15.6% of the total, up by 7.4 percentage points and 0.7 percentage points respectively.

Quarter-to-quarter Difference (p.p.)

Satisfied Fair

0.9 79.4

59.8%

20.0%

5.3%

14.9%

59.0%

20.0%

5.8%

15.2%

Adequate Fair Inadequate No Comment 2018Q3

2018Q2

(4)

Visitors

Overnight Visitors Overnight Visitors

Same-day Visitors Same-day Visitors

Per-capita Spending (MOP) Overnight Visitors Same-day Visitors

Methodology

Glossary

Main Purpose of Visit1: The most important reason or motivation for the trip, in the absence of which the trip would not have taken place.

Note 1: References are made to the International Recommendations for Tourism Statistics 2008 of UNWTO.

Symbols:

- Absolute value equals zero

.. Not applicable

% Percentage

p.p. Percentage point

MOP Macao Pataca

For additional information:

http://www.dsec.gov.mo/e/visitor_expenditure.aspx

4 Visitor Expenditure Survey 3rd Quarter 2018

2016

1 540

650

2013 2014

1 926 2 862 3 179

1 806 2 519 2 809

2015 2017

788 15 931

599 632 703

3 310 1 878 1 905

12 467 14 636 Sampling Error

Per-capita

Spending Shopping Accommodation Food &

Beverage

1.0 0.8 0.3 0.2

0.5

Spending of Visitors1: The amount paid by visitors for the purchase of goods and services for own use or to give away, including expenses paid by the visitors or reimbursed by others such as relatives, friends or employers. Spending of visitors excludes gaming expenses, donations, expenses on purchase of assets and goods for resale.

Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.

Visitor1:

Same-day Visitor:

Classification of Visitors:

Overnight Visitor:

0.6 0.6 .. 0.1 2 543 2 607 2 658 2 715 2 939

Visitor who does not spend the night in any residential accommodation, hotel/guesthouse, or casino in the place visited, nor does he/she have accommodation arrangement with a hotel/guesthouse.

1.6 1.3 0.3 12 260 12 879 9 809 11 921 12 993

Total Spending (Million MOP) Historical Data for 3rd Quarter

14 803 15 486

Visitor Expenditure Survey adopts quota sampling method in selecting samples of visitors as from June 2017. At different departure points, enumerators collect spending data as well as comments on services and facilities from visitors during their stay in Macao.

Visitor who stays at least one night in a residential accommodation or casino in the place visited, or has accommodation arrangement with a hotel/guesthouse.

MOP

參考文獻

相關文件

− Visitor arrivals totalled 2,312,321, down by 6.1% year-on-year, with same-day visitors accounting for 51.7% of the total.. − Long-haul visitors from the US and Australia

With regard to spending structure, visitors from Mainland China spent 61% of their per- capita spending on shopping, whereas those from Hong Kong and Taiwan, China spent 78% and 71%

With regard to spending structure, visitors from Mainland China spent 66% of their per- capita spending on shopping, whereas those from Hong Kong and Taiwan, China spent 77% and 66%

- In 2015, per-capita spending of visitors decreased by 15.0% year-on-year to MOP 1,665; spending of overnight visitors dropped by 19.6% while that of same- day visitors rose by

Total spending of Mainland visitors decreased by 7.3% year-on-year to MOP 8.88 billion; spending of Guangdong visitors (MOP 3.29 billion) dropped by 2.0% while that of Fujian

Per-capita shopping spending of overnight visitors decreased slightly by 0.1% year-on-year to MOP 1,068 (38.2% of overall spending); per-capita spending on accommodation (MOP 927)

In the fourth quarter of 2012, per-capita spending and total spending of visitors are extrapolated from about 41,000 effective questionnaires of the Visitor Expenditure

Total spending (excluding gaming expenses) of visitors amounted to MOP15.5 billion, up by 5% year-on-year.. Spending of overnight visitors totalled MOP12.9 billion and that of