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VISITOR EXPENDITURE SURVEY

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Principal Indicators Per-capita Spending by Category MOP

Current Same Quarter Year-on-year Food &

Quarter Last Year Change (%) Beverage

Total Spending of Visitors (Million MOP) 15,486 14,803 4.6 Visitors 921 487 337 134

Overnight Visitors 12,879 12,260 5.1 Overnight Visitors 1,490 1,032 597 191

Same-day Visitors 2,607 2,543 2.5 Same-day Visitors 412 .. 104 83

Per-capita Spending of Visitors (MOP) 1,878 1,905 -1.4 .. Not Applicable

Overnight Visitors 3,310 3,179 4.1

Same-day Visitors 599 650 -7.9

MOP

• •

• •

www.dsec.gov.mo 2014.11

Visitors from the United Kingdom had relatively high per-capita spending (MOP1,563) among the long-haul visitors, up significantly by 38% year-on-year, followed by that of visitors from Australia (MOP1,498), up by 21%. Long-haul visitors spent primarily on Accommodation and Food & Beverage.

Total spending (excluding gaming expenses) of visitors amounted to MOP15.5 billion, up by 5% year-on-year. Spending of overnight visitors totalled MOP12.9 billion and that of same-day visitors was MOP2.6 billion, up by 5% and 3% respectively.

Per-capita spending of visitors was MOP1,878, down slightly by 1% year-on-year. Per-capita spending of overnight visitors increased by 4% to MOP3,310, while that of same-day visitors decreased by 8%, at MOP599.

Visitors spent mainly on Shopping (49%), Accommodation (26%) and Food & Beverage (18%).

Shopping Accommodation Others

Per-capita Spending of Visitors by Place of Residence

Structure of Shopping Spending

Alameda Dr. Carlos d' Assumpção No. 411-417, Dynasty Plaza, 17th floor, Macao Tel: (853) 8399 5311 Fax: (853) 2830 7825 E-mail: [email protected] Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Per-capita spending of Mainland visitors was MOP2,220, down by 4%

year-on-year. Shopping spending accounted for 57% of the total, which was spent mainly on Jewellery & Watches, Handbags & Shoes and Local Food Products. Spending of those travelling under the Individual Visit Scheme (IVS) increased by 7% to MOP2,758, with 63% being spent on shopping.

Per-capita spending of overnight and same-day Mainland visitors topped at MOP3,933 and MOP707 respectively. Shopping spending of overnight visitors accounted for 52% and that of same-day visitors reached 80%.

Per-capita spending of visitors from Japan increased by 12% year- on-year, at MOP1,954, with shopping spending surging by 149% to MOP258. Per-capita spending of visitors from Singapore (MOP1,927), Malaysia (MOP1,798) and Taiwan (MOP1,653) rose by 1%, 8% and 4% respectively year-on-year.

Government of Macao Special Administrative Region Statistics and Census Service

VISITOR EXPENDITURE SURVEY

3

RD

QUARTER / 2014

Clothing 14%

Jewellery & Watches 26%

Local Food Products 22%

Cosmetics &

Perfume 12%

Handbags & Shoes 18%

Others 8%

2,220 919

1,653 1,954 1,798

1,927 1,460 1,159

1,563 1,498

0 500 1,000 1,500 2,000 2,500

Mainland China Hong Kong Taiwan Japan Malaysia Singapore Thailand U.S.A.

United Kingdom Australia

Current Quarter Same Quarter Last Year

(2)

Visitors’ Comments %

No Comment

Environmental Hygiene 79 16 3 2

Public Facilities 77 15 3 5

Travel Agencies 84 9 3 4

Hotels 86 11 2 1

Gaming Establishments 82 13 3 2

Restaurants 76 20 4 -

Shops 81 14 3 2

Public Transport 67 15 17 1

- Absolute value equals zero

Sampling Error MOP

Per-capita

Spending

Visitors 1.7 1.4 0.4 0.2

• Overnight Visitors 3.3 2.9 0.7 0.5

Same-day Visitors 0.6 0.6 .. 0.1

.. Not Applicable

Historical Data for 3rd Quarter

2011 2012 2013

Total Spending (Million MOP) 12,112 13,274 14,803

Per-capita Spending (MOP) 1,633 1,822 1,905

For additional information:

http://www.dsec.gov.mo/e/visitor_expenditure.aspx

2︱Visitor Expenditure Survey 3RD Quarter / 2014

Visitors' Comments on Points of Tourist Attractions

Shopping Fair

Main Purpose of Visit

Only 47% of the visitors commented that there were sufficient points of tourist attractions, and 17% considered that public transport services should be improved.

About 57% of the visitors came to Macao mainly for vacation, and 24% for transit.

Analysed by place of residence, 24% of the visitors from Hong Kong came to Macao mainly for gaming activities, higher than that of other countries and regions.

Most of the visitors from Taiwan (51%) were transit visitors, while visitors from Japan came mainly for vacation (83%).

About 86% of the visitor-users were satisfied with the services and facilities of hotels, and 84% complimented about the services of travel agencies.

Improvement Needed Satisfied

Accommodation Food &

Beverage Sufficient

47%

Fair 17%

No Comment 26%

Insufficient 10%

Others 1%

Vacation 57%

Visiting Relatives & Friends 5%

Business & Professional Gaming6%

7%

Transit 24%

參考文獻

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