第五章、 創作結果分析與討論
第二節、 設計方法
小魚彷彿就真的是參與者的所有物，甚至是參與者的化身（avatar）一般，除了加 深參與者對這段互動過程的涉入感之外，更能夠引發參與者更強烈的情感體驗。
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富多元的故事發展和結果，並設法達成任務贏得遊戲的參與方式，意外的為共同 敘事帶入了電玩遊戲的特質，這是我們在初期進行創作構想時未曾料及的。
因為數位科技的使用而在產生的這種近似於電玩遊戲體驗的特質，為我們在 共同敘事創作上開啟了另一個可能性。因為當互動的過程偏向電玩遊戲的經驗時，
很可能會促使參與者啟動自己腦中的遊戲基模，並對互動過程產生一些預期心理，
並以個人過去對電玩遊戲的了解和認知來期待這段互動會如何進行，此外也帶來 了電玩遊戲中常見的沉浸體驗。因此我們在設計共同敘事的參與方式時，可以考 慮納入遊戲設計的思維，思考如何在適當的時機和環節加入一些能夠深化沉浸體 驗的獎勵誘因和特殊的遊戲機制，設法善用電玩遊戲特質所帶來的優勢，讓互動 更加好玩且欲罷不能、也讓參與者更為投入、獲得更精采獨特的互動體驗。
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慮納入遊戲設計的思維，善用遊戲中常見的機制和誘因，設法加深互動過程中的 沉浸體驗，讓互動更有趣、讓參與者更投入。
綜合以上的討論，我們可以將這些設計重點，彙整為一套共同敘事的設計方 法與流程（請見圖6-1）。主要就是將主張轉換為簡單敘事結構，並且縮短故事 進展的時間，將創意發揮的重點放在消費者參與的過程，善用數位科技，幫助故 事的經營，同時可考慮加入遊戲設計的思維，為消費者帶來更深、更廣的體驗。
第二節、未來展望
一、 共同敘事效益評估建議
未來將共同敘事概念實際運用於消費市場的行銷溝通時，若需要進行相關效 益評估，我們首先可以對裝置現場的民眾進行問卷調查或訪談，從中了解民眾在
圖6-1. 共同敘事設計方法
進行共同敘事設計時，可先將主張轉換為簡單敘事結構，縮短故事進展的時間，將創意發揮的重 點放在消費者參與的過程。善用數位科技，幫助故事細節以及消費者體驗的經營，同時可考慮加
入遊戲設計的思維，為消費者帶來更深、更廣的參與體驗。
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可以邀請線上的社群友人們一同參與互動，透過線上朋友的協助，一同完成任務 等等，透過虛實世界的互動，讓議題更廣為散播，同時也讓這段體驗與個人之間 產生更強而有力的連結。
三、 將體驗繼續延伸至生活之中
在本創作中，主要經營的是消費者在裝置所在現場與之互動所獲得的各種體 驗，但「行為」層面的體驗所指的是為了追求自己所想望的結果而改變行為或長 久以來的生活模式或習慣，用以展現他們的意見、立場、觀點和企圖，這一類型 的體驗較難在短時間內立即獲得，而我們目前的創作構想僅止於透過手機內建行 事曆的提醒，在消費者的生活中持續提醒這件事的重要性，因此，如何延伸互動 參與的時長，讓消費者離開裝置後，仍能不斷投入其中，持續對議題高度涉入，
並對消費者個人的觀點或行為造成較長遠的影響，仍有其值得思考和發揮的空 間。例如：可以讓消費者將自己的小魚放到手機裡帶回家養，並設計合適的操作 機制與互動方式，讓每個人都可以依照個人的喜好和意願控制和規劃手機中小魚 生存空間，甚至可以相互交流、分享彼此的經營結果，讓體驗不局限於與裝置進 行互動的當下，延伸至消費者的生活之中。
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