第六章 結論與建議
6.2 建議
1. 旅次目的、旅次特性與社會經濟特性會影響小汽車駕駛人之選擇行為，因此，可針 對旅次目的、旅次特性與社會經濟特性的不同進行差異化行銷與異業合作。舉例而言，
可針對返鄉旅客，增開返鄉列車與提前訂票優惠等；可針對醫療旅客，提供免費接駁至 醫院之專車；與特定企業與學校簽約，其員工與學生乘坐高鐵可享有折扣；針對攜帶幼 兒與大型行李的旅客，提供快速進站通道；與計程車業者合作，提供女性夜間返家叫車 服務；與縣市活動、展場表演結合，增開列車接送。
2. 由分析結果得知，不論何種旅次長度，「二人同行_合購優惠」、「單人票來回折扣」
影響小汽車駕駛人移轉至搭乘高鐵的程度較大。未來高鐵若欲出價格促銷方案，試辦初 期可優先考慮以此兩個方案進行全面性的實施。
3. 本研究在旅行時間與票價估算上，由於無法確實掌握旅客搭乘高鐵的前後，接駁時 會使用何時運具，因此，小汽車的部份只計算行駛高速公路系統的時間與費用，高鐵的 部份則只計算搭乘高鐵的時間。建議後續研究可再精算接駁部份的時間與成本。
4. 本研究主要希望利用價格促銷方式吸引小汽車駕駛人由私人運具移轉至搭乘高鐵，
建議後續研究可考慮以其它行銷方式進行分析，例如：異業聯盟與廣告等。
5. 個體選擇模式的範圍廣泛，除本研究所使用之多項、巢式與混合羅吉特模式外，建 議後續研究可考慮以其它選擇模式進行分析比較，例如：多項普羅比模式、排序普羅比 模式等。
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