此節根據研究結論補充本次研究之限制及後續研究之建議，以作為未來研究可探討 之方向。
本次後續研究建議分為以下：
一、針對國際觀光旅館與合作之商場範圍再擴大
本次研究對象僅選定台北市內兩間國際觀光旅館與精品零售商店雙品牌經營的 模式，樣本顯不足，建議可先將研究範圍可以擴展到全臺北市 6 間國際觀光旅館，
以有將精品零售商店視為營業收入項目之一的旅館皆可納入為研究對象。
二、針對與國際觀光旅館合作之商場分類再調查
本次研究對象為兩家在國際觀光旅館內與精品零售商店進行雙品牌經營的模 式，其中比較的基準點在於國際觀光旅館的核心競爭能力是否能吸引精品零售商店 進駐。在研究結果指出，若由國際觀光旅館的經營者進行零售業的經營管理，在專 業知識上略顯不足，是否與精品零售商在企業合作上較容易有所摩擦，都是值得從 經營管理層面進行探討的。因此未來研究對象可改以國際觀光旅館內之精品零售商 店的雙品牌經營或各自獨立經營，以利潤共享來評估績效進行分析，從經營管理層 面的差異作為進行未來研究的控制變數。
三、針對質性研究調查之方法作再深入
本次研究主要著重在量化方法，但各種研究方法與設計各有優點與強項，未來 在研究設計上可以針對專家學者進行訪談，瞭解台灣市場針對國際觀光旅館與精品 零售業未來的趨勢與走向、外國精品業總部對台灣市場發展的重點與投資方針，還 有國際觀光旅館的管理者對於發展新的營收項目該如何兼容並蓄。故未來研究方向 也可以從目前所歸納出的構面中發展出新的訪談項目進行調查，期待更多專家能提 供相關意見，對於雙品牌經營能夠有更完整的探討。
四、以國際觀光旅館房客角度進行研究設計
本次研究以精品零售業者的銷售人員作為研究對象，了解國際觀光旅館的核心 能力是否能提升經營績效。但卻忽略了選擇投宿國際觀光旅館的住客對旅館內附屬 設施的需求強度與方向。可由選擇投宿國際觀光旅館的住客去調查對於館內精品的 銷售產品需求、銷售時間是否能配合房客回到館內的時間、或提出何種服務，諸如 消費金額可掛房帳結清、彈性退稅服務等等，除了提升精品零售業者的營業額外，
是否能對國際觀光旅館的經營績效與服務品質也有所成長，視為未來研究可調整的 方向之一。
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衡量指標題項
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第二部分：個人基本資料
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11. 國際觀光旅館能訓練並培養
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○是○否
7. 目前擔任的職位為：
○銷售人員○店主管○品牌主管○區主管 8. 您個人每月平均所得為：
○20,000-30,000○30,001-40,000○40,001-50,000○50,001-60,000○60,000(含)以上
非常感謝您的協助，謝謝!!