未來研究方向

本研究的範圍較侷限，僅針對在網路上有過購買非營利組織商品購物經驗 的消費者，未去深入探究其他通路消費者及不曾購買過的消費者，故本研究提 供三點未來研究方向的建議，使之後續的研究能更加完善。

一、 未來可擴大研究對象，探討大眾對非營利組織商品的態度及購買動機。

二、 可調查位曾購買過的消費者心理感受、態度、和未曾購買過的因素有哪 報，24(2)，167-190。

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