第五章 結論與建議
第三節 未來研究方向
第一，本研究的結果是以繫前緣的顧客為研究對象來深入分析餐飲業的服務 行銷策略，建議未來可以多幾家同性質、同定位的餐廳作調查，以找出服務行銷 策略的差異，是否會影響餐廳的來客族群組成。
第二，由於本研究是第一次以繫前緣的顧客為研究對象，探討他們對繫前緣 的評價，然而，高評價不見得等於高再惠顧意願或可能性，建議未來可以再以顧
客的角度出發，討論從哪些方面著手，能夠提高餐飲業顧客再回流的意願，例如，
可以影響服務人員的屬性或特質、關係行銷作為對於關係品質之影響，進而影響 顧客忠誠度之變化。
第三，本研究受限於時間與預算，所能回收到的樣本數不夠多，樣本結構也 不夠多樣化，侷限了顧客基本資料之影響力的探討。未來有興趣研究者，可以再 找出其他可能影響顧客光顧意願的因素。
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附錄：問卷
1. 我認為繫前緣餐廳的餐點(主食、糕點)定價合理。
第五部分 顧客對服務人員的偏好
2. 繫前緣餐廳對於顧客抱怨能快速、有效地處理。