第五章 結論與建議
第三節 研究限制
本研究雖然力求嚴謹的研究方法，但由於時間及物力、人力的有限，
因此仍有以下兩點限制：
一、研究結果的適用性
本研究是以網路問卷進行問卷調查，此法雖有其有優點，例如成本較 低、回應性較強、回收速度較快，但是網路問卷調查存在一個很大的問題，
就是網路使用者並沒有明確的母體範圍，其調查結果能否真的代表一般大 眾，因為在網路上進行問卷調查，基本上抽樣母體已經偏頗，包含年長者 以及沒有電腦的人，都難以被囊括。因此，本研究的研究結果是否可以推 論至全台灣或是全球的保健食品使用者，亦待後續研究之驗證。
二、因素衡量上之限制
本研究為增加問卷的回收率，在人格特質的使用上並沒有使用到「外 向性」、「經驗開放性」和「友善性」，僅以「謹慎性」和「神經質性」
來衡量，因此將人格特質問卷的構面減少，可能會對受訪者的人格特質分 類造成部份的影響，且無法包含整體人格特質。
82
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