第五章 結論與研究限制
第二節 研究限制
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第二節 研究限制
一、 由於本問卷之發放對象要對分行特性、管理模式抑或是理專人 員要有深刻的了解，故選擇保險顧問為發放對象，並非發放給 一般大眾填答，因此本研究之樣本數稍嫌不足。
二、 本研究之問卷內容，一共涵蓋七家本國銀行。本研究沒有控制 銀行之差異，可能存在異質性之問題。
三、 本研究之問卷填答，是由一名保險顧問填答多張問卷(至多五 張)，可能主觀性會較強烈，亦即保險顧問可能會選擇業績較 好的分行做填答，而避免填答業績較差之分行。
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附錄
此研究是以每個分行別作為一個填答單位，請針對所填寫的分 行狀況，回答以下問題。
銀行名稱 分行名稱
一、 分行資料
1. 請問該分行之員工數量大約有幾人:
(1) □ 10-20 人 (2) □ 20-30 人 (3) □ 30-40 人 (4) □ 40-50 人 (5) □ 50 人以上
2. 該分行之理專人數有 人
3. 該分行成立至今大約幾年?
(1) □ 10 年以內 (2) □ 10 年以上
4. 該分行所位於之區位
(1) □ 商業區 (2) □ 住宅區 (3) □ 文教區 (4) □ 工業區 (5) □ 行政區 (6) □ 其他
5. 該分行客戶數與(同家銀行)其他分行比起來算是?
(1) □ 非常多 (2) □ 多 (3) □ 普通 (4) □ 少 (5) □ 非常少
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二、 分行理專
1. 這家分行理專在銀行業的平均年資大概是
(1) □ 5 年以下 (2) □ 5-10 年 (3) □ 10-15 年 (4) □ 15-20 年 (5) □ 20 年以上
2. 這家分行理專擔任理專的平均年資
(1) □ 1 年以下 (2) □ 1-3 年 (3) □ 3-5 年 (4) □ 5-10 年 (5) □ 10 年以上
3. 這家分行客戶對該分行理專之滿意程度
(1) □ 非常滿意 (2) □ 滿意 (3) □ 普通 (4) □ 不滿意 (5) □ 非常不滿意
4. 這家分行理專銷售保險之意願與(同家銀行)其他分行相比
(1) □ 非常高 (2) □ 高 (3) □ 普通 (4) □ 低 (5) □ 非常低 5. 這家分行理專與顧客互動程度相較於(同家銀行)其他分行
(1) □ 非常高 (2) □ 高 (3) □ 普通 (4) □ 低 (5) □ 非常低 6. 這家分行理專會因應客戶需求而銷售保單
(1) □ 非常同意 (2) □ 同意 (3) □ 普通 (4) □ 不同意 (5) □ 非常不同意
7. 我們保險公司行銷資源分配在這家分行的程度算是
(1) □ 非常多 (2) □ 多 (3) □ 普通 (4) □ 少 (5) □ 非常少
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三、 分行管理
1. 該分行之保險商品促銷頻繁程度相較於(同家銀行)其他分行 (1) □ 非常多 (2) □ 多 (3) □ 普通 (4) □ 少 (5) □ 非常少 2. 該分行經理對於保險銷售之監督與要求 (早會、晚會等)相較於
其他分行
(1) □ 非常高 (2) □ 高 (3) □ 普通 (4) □ 低 (5) □ 非常低 3. 該分行經理對於保險商品銷售之動機相較於(同家銀行)其他分行
(1) □ 非常高 (2) □ 高 (3) □ 普通 (4) □ 低 (5) □ 非常低 4. 該分行經理對於保險商品的銷售有明確的策略方向
(1) □ 非常同意 (2) □ 同意 (3) □ 普通 (4) □ 不同意 (5) □ 非常不同意
5. 該分行對於保險銷售之激勵措施相較於(同家銀行)其他分行 (1) □ 非常積極 (2) □ 積極 (3) □ 普通
(4) □ 不積極 (5) □ 非常不積極
6. 該分行舉行保險促銷活動(例如：客說會、與客戶互動的相關活 動等)的頻率與(同家銀行)其他分行比起來
(1) □ 非常多 (2) □ 多 (3) □ 普通 (4) □ 少 (5) □ 非常少
問卷至此結束，敬請核對是否有所遺漏!
非常感謝您的填答！