一、 抽樣對象
本研究之研究樣本來自於愛合購網站，其家族成員大多以女性為主，年齡介於 21 歲至 40 歲之間，參與網路團購帄均花費約 300 到 600 元之間，而不同的網路團 購帄台之間特性也不完全相同，如 Groupon 網以 25 歲至 34 歲網友比例皆為最高，
大部分是上班族所創造出來的辦公室團購效應；台大批踢踢實業坊中的合購版 ，其 網路成員大多以學生為主，因此否將本研究結果推論至其它團購網站的消費者，受 到一定的限制，因此建議未來針對不同的網路團購帄台的消費者進行研究，使研究 結果更具代表性。
二、 研究情境
本研究是採用實驗設計的方式，藉由變數的操弄來設計粉絲團中的團購情境，
來揣測受詴者真實行為的反應，並非其親身體驗，因此可能會影響到實驗結果的準 確性。
三、 研究設計
本研究在選擇實驗的餐廳品牌時，是以美式連鎖餐廳主，且以漢堡為例，但不 同品牌所推行的團購產品，其產品屬性皆有所不同，因此本研究的結果未必能推論 其他品牌的團購產品，因此建議未來可針對不同品牌屬性的產品進行研究，讓行銷 方式更多元化，及增加網路團購文獻的豐富程度。
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