第五章、 研究結果與討論
5.3 研究限制與未來建議
5.3.3 缺乏實務上的情形佐證
本次研究之實驗皆在實驗室的情境之中進行，且所使用刺激物都是純粹的視 覺圖片；因此，情緒的誘發皆以前測對於圖片的視覺感受為設定。然而，實際在 傳播的環境中，媒介形式十分多元，傳播內容瞬息萬變，情緒的誘發尚且牽涉到
83
聲音、文字、互動性以及使用情境的因素影響。因此能否實際運動在傳播的情境 當中，仍需考慮許多其他因素。
84
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附錄
附錄一、實驗一刺激物前測結果 激越程度
檢定結果
球型假設：P=.000 違反球型假設，採取比較寬鬆的 Huynh-Feldt 校正植 來源 型 III 平方和 自由度 平均平方和 F 檢定 顯著性 激越 90.001 1 90.001 59.691 .000
殘差 42.218 28 1.508 .000
相關統計量
平均值 標準差 N
Low 3.9397 1.71477 29
High 6.431 1.83699 29
價性程度 檢定結果
球型假設：P=.000 違反球型假設，採取比較寬鬆的 Huynh-Feldt 校正植 來源 型 III 平方和 自由度 平均平方和 F 檢定 顯著性 價性 302.694 1 302.694 132.184 .000
殘差 64.119 28 2.29 .000
相關統計量
平均值 標準差 N
Negative 2.6638 1.19388 29 Positive 7.2328 1.75628 29
94
附錄二、實驗二刺激物前測結果 激越程度
檢定結果
球型假設：P=.000 違反球型假設，採取比較寬鬆的 Huynh-Feldt 校正植 來源 型 III 平方和 自由度 平均平方和 F 檢定 顯著性 激越 49.538 1 49.538 70.31 .000
殘差 14.091 20 0.705 .000
相關統計量
平均值 標準差 N
低激越 2.3874 0.91204 21
高激越 6.5595 1.79523 21
負面程度 檢定結果
球型假設：P=.000 違反球型假設，採取比較寬鬆的 Huynh-Feldt 校正植 來源 型 III 平方和 自由度 平均平方和 F 檢定 顯著性 負面 120.704 1 120.704 94.016 .000
殘差 25.677 28 1.284 .000
相關統計量
平均值 標準差 N
非負面 1.8634 0.54446 21
負面 5.254 1.18936 21
正面程度 檢定結果
95
球型假設：P=.000 違反球型假設，採取比較寬鬆的 Huynh-Feldt 校正植 來源 型 III 平方和 自由度 平均平方和 F 檢定 顯著性 正面 88.99 1 88.99 71.231 .000
殘差 24.986 20 1.249 .000
相關統計量
平均值 標準差 N
非正面 2.2435 0.73854 21
正面 6.1548 1.0163 21
96
附錄三、實驗一刺激物一覽表
高激越、負面價性組 高激越、正面價性組 低激越、負面價性組 低激越、正面價性組
97
附錄四、實驗二刺激物一覽表 高激越、負面價性組
照片順序 系列一 系列二
1
2
3
（情緒照片）
4
98
5
低激越、負面價性組
照片順序 系列一 系列二
1
2
3
（情緒照片）
99
4
5
高激越、正面價性組
照片順序 系列一 系列二
1
2
100
3
（情緒照片）
4
5
低激越、正面價性組
照片順序 系列一 系列二
1
101
2
3
（情緒照片）
4
5
102
附錄五、實驗一受測者網路招募說明
「圖片觀看的情緒反應與記憶效果」研究 招募實驗參與者
妳/你好，
邀請妳/你參加一項有關「人們觀看圖片後的情緒反應與記憶效果」的研究。
本研究將以自我報告的形式測量人們觀看圖片後，情緒及記憶的認知反應。
整個實驗過程約 60 分鐘：首先閱讀實驗介紹並簽署同意書。
實驗首先進行實驗說明； 實驗開始後，我們會先請您觀看兩則共 2 分鐘左 右的說明影片，影片中將會介紹此次實驗所使用的情緒量表。
接下來實驗分為三個階段：第一階段我們將請您觀看一張圖片；第二階段 則請您依照方才對圖片的感受填答情緒量表。第三階段則是記憶測驗。在自由回 想測驗時，將請您盡量回想並寫下剛才圖片中的任何事物。在再認測驗時，則請 您針對一題有關剛才圖片的選擇題填答。完成整個實驗程序約需 1 小時，約有 20 位大學生參與此次研究。
地點：交通大學竹匇校區客家學院三樓 認知與傳播實驗室（HK320 教室）
聯絡人：傳播所二年級徐喬涵（手機 0922-170-361，電子郵件 [email protected]）
若無疑問，請在下一頁填寫您可以參與研究的時間（越多越好），我們會在前一 天透過手機簡訊、實驗當天透過手機提醒妳/你。
附註：
一、實驗前一天請睡眠充足。實驗前一天請勿飲用酒精類飲料。
一、實驗前一天請睡眠充足。實驗前一天請勿飲用酒精類飲料。