第五章 結論與建議
第四節 未來研究方向
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(二) 研究區域限制
本研究是依據中華職棒的生態在台灣地區發放網路問卷，但是並不適用於其 他的職棒聯盟，如：日本職棒、美國大聯盟。因為中華職棒的球隊還沒完全以單 一城市為據點，因此全台各地都會有自己的球迷。而以長期落實「屬地主義」的 日本職棒及美國職棒來說，球隊通常會與地方城市做結合，像是日本職棒的東京 讀賣巨人隊、北海道日本火腿鬥士隊...等 12 個隊伍，美國大聯盟則有紐約洋基 隊、波士頓紅襪隊...等 30 個隊伍，也因為球隊深根於城市，城市內的居民通常 也會是該球隊的球迷，對屬於自己城市的球隊就會有很高的忠誠度。因此若要研 究國外的職棒聯盟或球隊，居住城市也會是要考慮的因素之一。
第四節 未來研究方向
在未來研究方向，可依幾方面繼續累積本領域之研究成果。如下：
(一)依不同球團個別進行研究
由於各球團的經營方針不同，可能會有不同的關係利益及社群網路互動性，
對球迷忠誠度影響也會不同。因此對不同球團作個別的分析也許會得到不同的分 析結果，並且可比較各球團的差異。此外，研究樣本不僅僅是社群網路上的球迷，
球賽現場的球迷也應加入分析的樣本，可到球賽現場發放問卷，能更貼近本研究 之樣本。
(二)依不同產業進行研究
本研究以證實關係利益、社群網路互動性及關係品質為影響忠誠度的因素，
因此也能將此架構應用於其他產業，例如手機產業、網路商店，並且可以加入其 他影響關係品質或忠誠度的因素，觀察各課忠誠度實際提升的情況。由於此類研 究之性質較偏向實務面，且必須貼近大眾市場，因此如果能與業者或相關單位合 作，取得更近似研究母體的資料，必定可使研究之正確性與價值提升許多。
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附錄一：職棒球團與球迷互動關係研究
親愛的受訪者您好:
感謝您撥冗填答此問卷。本問卷是關於「探討職棒球團與球迷之關係品質以及球迷忠誠 度」。只要您支持中華職棒的球隊，並且有加入棒球相關的網路社群(例如：FB 粉絲團、PTT 棒球版)，都是本問卷的填答者。問卷各題項皆沒有標準答案，請您依據個人的感受與經驗填 答。謝謝！
本問卷採不記名方式，填答結果僅供學術研究使用，絕對不轉為他用，請您安心填答。
再一次感謝您用心填答，您寶貴的意見對本研究將有極大的幫助。 敬祝 順心如意!
國立政治大學資訊管理研究所
指導教授 : 管郁君 博士
研究生 : 陳佳宏 敬上
第一部分
1. 在目前中華職棒四隊中，您所支持的球隊。
□Lamigo 桃猿 □中信兄弟 □統一獅 □義大犀牛
□沒特別支持哪一隊
2.平時是否有在網路社群上(例如：Facebook、PTT)關注棒球相關的資訊。
□是 □否
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第七部份 個人基本資料
1. 性別 □男 □女
2. 年齡 □15 歲以下 □16~18 歲 □19~22 歲 □23~28 歲
□29~35 歲 □36~40 歲 □41~45 歲 □46~50 歲
□51~55 歲 □56~60 歲 □61~65 歲 □65 歲以上 3. 教育程度 □國小以下 □國中 □高中職 □專科／大學
□碩士 □博士 4.職業
□農林漁牧業 □金融保險業 □傳統製造業 □高科技製造業
□資訊服務業 □電腦通訊軟體業 □法律相關行業 □營造建築業
□貿易相關行業 □娛樂傳播業 □餐飲業 □交通旅遊業
□醫療業 □出版業 □軍警 □公教
□藝術 □設計業 □家庭管理 □自由業
□退休 □待業中 □學生
5.居住區域 □北部(基、北、桃、竹、苗) □中部(中、彰、雲、投)
□南部(嘉、南、高、屏) □東部(宜、花、東)
□離島地區 □海外