單元四：專題研習
Module 4: Project Learning (72小時hrs)
單元四：專題研習
Module 4: Project Learning (72小時hrs)
1.1 數字、數據和資料的性質
Nature of number, data and information 1.2 數據和商業
Data and business 1.3 數據和經濟增長
Data and economic growth 1.4 數據處理
Data handling
1.5 法律要求和專業操守守則
Legal requirements and codes of ethics
2.1 社交媒體 Social media 2.2 零售
Retail 2.3 市場營銷 Marketing
3.1 零售數據來源
Sources of retail data 3.2 從數據產生資料
Generating information from data 3.3 零售資料例子
Examples of retail information 3.4 未來趨勢
Future trends 3.5 從業員分享
Sharing by practitioners 3.6 參觀營運商
Visit to operators
4.1 目標 Aims
4.2 專題研習計劃和設計 Project plan and design 4.3 數據收集和分析
Data collection and analysis 4.4 報告（口頭和書面）
Report (oral and written)
42 商業、管理及法律
Marketing and Online Promotion 市場營銷及網上推廣
14
課程提供機構 Course Provider
學習範疇 / 課程組別
Area of Studies / Course Cluster 課程簡介
Course Introduction
授課語言
Medium of Instruction 學習活動特色
Learning Activity Highlights
升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries
香港城巿大學專業進修學院
School of Continuing and Professional Education, City University of Hong Kong (CityU (SCOPE)) 商業、管理及法律 / 商業學
Business, Management and Law / Business Studies
本課程的目的是讓學生通過不同的學習活動，掌握市場營銷及網上推廣的概念和技能；了解商品及服 務的發展和網上營商模式；評估在本地及國際市場上能達至最大營銷效益及營運效率的各種市場營銷 及網上推廣方法。
This course aims to help students, through various learning activities, master basic concepts and skills in marketing and online promotion; understand the developments of products and services and online business operation; evaluate the options on marketing and online promotion to optimise effectiveness and operational efficiency in local and global contexts.
中文 Chinese
參觀工商機構或 / 及展覽活動、進行市場調查和數據分析、策劃網上宣傳和社交媒體市場推廣等 Visiting companies or / and exhibitions, conducting market research and data analytics, designing online promotion and social media marketing plan, etc.
升學路向 Further Studies
例如：與工商管理、市場學、消費者心理學、廣告、傳播、以及電子商貿及推廣等相關的課程 e.g. courses related to business administration, marketing, consumer psychology, advertising, communication, electronic commerce and promotion
就業出路 Career Pathways
例如：從事與工商管理、會計及財務管理、商業傳意、銷售及市場營銷、項目策劃、網上媒體相關的 工作
e.g. careers in the fields of business administration, accounting and financial management, business communication, sales and marketing, event planning and online media
模式一 Mode 1
開課日期 Commencement Date: 2021年9月 September 2021 時間Time: 星期六 Saturday 9:15 am - 12:15 pm
(註：部分課堂或活動將安排於週末其他時段或暑假期間進行。)
(Note: Lessons or activities will also be scheduled during other weekend periods and summer holidays.)
地點Venue: CityU SCOPE尖東教學中心
尖沙咀麼地道77號華懋廣場UG2及UG3 CityU SCOPE TST East Learning Centre
UG2 & UG3, ChinaChem Golden Plaza, 77 Mody Road, Tsim Sha Tsui East, Kowloon
模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 3442 5441 / 3442 5433 電郵 Email: aplinfo@cityu.edu.hk
課程網址 Course Website: www.cityu.edu.hk/ce/apl
1. 市場探索概論
Introduction to Marketing (69小時hrs) • 市場營銷及網上推廣概況
Overview of marketing and online promotion • 市場環境及消費者行為分析
Market situation and buyer behaviour analysis
• 市場調查
Market research
• 市場調查報告撰寫及匯報
Market research report writing and presentation
2. 商品及服務的市場營銷
Marketing Goods and Services (69小時hrs) • 市場劃分與選擇 (STP營銷)
STP marketing • 市場營銷組合策略
Marketing strategies • 市場營銷策劃
Development of marketing plan • 市場營銷策略的執行
Implementation of marketing strategies • 市場營銷小組專題研習
Marketing group project • 市場營銷的監察及檢討
Marketing activities control and performance review
• 商業道德
Business ethics
3. 網上市場營銷的策劃及實行
Internet Marketing Planning and Implementation (42小時hrs) • 電子商貿與網上推廣
E-commerce and online promotion
• 網上銷售平台評估及選擇與網上商店的建立
Evaluation of sales platforms and establishment of online store • 網上推廣的執行
Implementation of online promotion • 網上推廣媒介成效檢討
Online promotion effectiveness review
44 商業、管理及法律
Law Enforcement in Hong Kong 香港執法實務
15
香港浸會大學持續教育學院
School of Continuing Education, Hong Kong Baptist University (HKBU(SCE)) 商業、管理及法律 / 法律學
Business, Management and Law / Legal Studies
課程旨在提升學生對香港執法、刑事法及刑事司法制度的認識，並為對執法或法律相關工作具興趣或 有志將來投身警隊或其他紀律部隊的學生提供合適及實用的學習內容。課程更讓學生有系統地瞭解相 關法律知識、警務及其他紀律部隊之遴選和實際工作情況，使他們能在相關範疇上實現理想和發展方 向作出探索。
The course is designed to develop students’ knowledge and understanding of Hong Kong law enforcement operations, criminal law and criminal justice system. Students interested in or who aspire to join the police force, disciplined services or legal related professions would find the course content highly useful and practical. The course systematically explains relevant legal knowledge, the recruitment and actual work contexts of police and other disciplined services so that students can explore their interests and pursue their own goals in further studies and career development in related fields.
中文 或 英文 Chinese or English
定向學習、專題研習、參觀執法機構、角色扮演、嘉賓專題演說、案例討論、報告及匯報等
Directed learning, project learning, visits to law enforcement agencies, role play, talks by guest speakers, case studies, reports and presentations, etc.
升學路向 Further Studies
例如：警務學、紀律部隊管理、犯罪學
e.g. policing studies, disciplined services management, criminology 就業出路 Career Pathways
例如：警務人員、入境事務助理、消防員、懲教助理
e.g. police constable, immigration assistant, fireman, assistant correctional officer
模式一 Mode 1
開課日期 Commencement Date: 2021年9月 September 2021
時間Time: 星期六 Saturday 10:00 am - 1:00 pm / 2:00 pm - 5:00 pm
(註一：部分課堂於上午十時至下午五時進行。）
(註二：部分課堂將安排於暑假期間進行。）
(Note 1: Some lessons will last from 10:00 am to 5:00 pm) (Note 2: Lessons will also be scheduled during summer holidays.)
地點Venue: 香港浸會大學持續教育學院九龍塘校園中心
HKBU (SCE) Kowloon Tong Campus Centre 九龍九龍塘聯福道34號香港浸會大學逸夫校園思齊樓
David C. Lam Building, Shaw Campus, Hong Kong Baptist University,
34 Renfrew Road, Kowloon Tong, Kowloon 或 OR 九龍九龍塘浸會大學道9號香港浸會大學陳瑞槐夫人胡尹桂女士持續教育大樓
Madam Chan Wu Wan Kwai SCE Tower, Hong Kong Baptist University, 9 Baptist University Road, Kowloon Tong, Kowloon
模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 3411 5482
電郵 Email: jennie@hkbu.edu.hk
課程網址 Course website: www.sce.hkbu.edu.hk 課程提供機構
Course Provider
學習範疇 / 課程組別
Area of Studies / Course Cluster
課程簡介
Course Introduction
授課語言
Medium of Instruction
學習活動特色
Learning Activity Highlights
升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries
1. 執法與刑事司法導論
Introduction to Law Enforcement and Criminal Justice (24小時hrs)
• 刑事司法原理及模式
Principles and models of criminal justice • 香港刑事司法制度簡介
Overview on the Hong Kong criminal justice system • 執法系統與流程
Law enforcement system and processes • 罪行偵查及逮捕
Crime detection and arrest • 起訴程序
Prosecution process • 裁判及量刑
Adjudication and sentencing • 懲教及更生
Correction and rehabilitation
2. 香港執法機構概要
Law Enforcement Agencies in Hong Kong (24小時hrs) • 香港主要執法機構之組織及管理
Structure and management of major law enforcement agencies in Hong Kong
• 警隊在處理罪行及罪犯的角色及功能
The roles and functions of police in dealing with crimes and criminals
• 其他重要機構的角色及功能
The roles and functions of other important organisations • 主要執法機構之相互關係
Operating relationship between law enforcement agencies in Hong Kong
• 與市民之關係
Relationship with the community
3. 罪行及犯罪行為
Crimes and Criminal Behaviour (21小時hrs) • 犯罪學簡介
Introduction to criminology
• 罪行種類
Crimes typology • 犯罪心理及行為分析
Criminal psychology and behaviour analysis • 罪行分析I：暴力罪行
Crime analysis I : violent crimes • 罪行分析II：涉及財物損失的罪行
Crime analysis II : offences against property • 罪行分析III：科技罪行
Crime analysis III : cyber crimes
4. 刑事法律原理
Legal Principles of Law Enforcement (30小時hrs)
• 市民權利和義務
Rights and responsibilities of citizens • 個人自由及法律保障
Individual freedom and legal protection • 香港人權法案條例及相關基本法條文
Hong Kong Bill of Rights Ordinance and related Basic Law Articles • 刑事司法案例研究
Case studies on criminal justice
5. 紀律部隊招募與遴選
Recruitment and Selection of Disciplined Services (24小時hrs) • 警務人員招募遴選準則和程序
Recruitment process and selection criteria in Police Force • 測試及面試要求
Requirements of tests and interviews • 警務人員個性要求
Personality requirements in Police Force
• 其他主要紀律部隊招募遴選程序和準則簡介 Overview of the recruitment process and selection criteria for other major disciplinary services
• 其他主要紀律部隊對投考者的要求
Requirements on applicants for other major disciplinary services
6. 執法人員之操守與特質
Conduct and Attributes of Law Enforcement Officers (21小時hrs)
• 警務及其他紀律部隊人員的重要特質
Essential attributes of Police and other disciplined services • 警務及其他紀律部隊人員的價值觀
Values of Police and other disciplined services • 警務及其他紀律部隊人員的道德操守與紀律
Code of conduct and discipline in Police and other disciplined services
• 良好團隊的要素
Characteristics of a good team • 團隊溝通與提升團隊精神及士氣
Team communication, promoting team spirit and morale
7. 香港執法人員之工作與職能
Law Enforcement Work in Hong Kong (18小時hrs) • 主要前線執法人員的工作與職能
Job descriptions of major frontline law enforcement officers • 專業執法職能
Professional law enforcement duties
8. 執法人員之健康與體適能
Health and Fitness of Law Enforcement Officers (18小時hrs) • 體適能與健康
Fitness and health • 運動量與體重控制
Exercise volume and weight control
16
46 服務
Pâtisserie and Café Operations 甜品及咖啡店營運
香港專業進修學校
Hong Kong College of Technology (HKCT) 服務 / 食物服務及管理
Services / Food Services and Management
本課程的目的是讓學生認識有關甜品及咖啡店的特色、食品產品、店舖運作、食物
衞生知識等，以達至理想業務及顧客服務。本課程亦提供一個引導學生終身學習的起點，奠定繼續 升學或就業的基礎基礎。
This programme aims to introduce students the characteristic of pâtisseries and cafés, food product and operations, knowledge of food hygiene, etc. in shaping the business and achieving service excellence. The programme can provide a starting point for students’ lifelong learning and develop a foundation for further studies and career development.
中文 Chinese
甜品及咖啡店食品製作、餐單設計及選取適當食材、行業參觀、業界分享等
Pâtisserie and café food production, menu design and selection of appropriate ingredients, industrial visits, professional sharing etc.
升學路向 Further Studies
學員畢業後可申請由港專或其他院校開辦的旅遊及酒店款待(航空服務 / 旅遊及項目管理 / 西式廚藝 / 款待)的高級文憑或文憑課程
Students are eligible to apply for higher diploma or diploma programmes in tourism and hospitality management (airline services / tourism and event management / western culinary / hospitality) offered by HKCT or other institutions
就業出路 Career Pathways
初級甜品師、烘焙師、初級廚師、餐廳服務員、咖啡師、創業家（如：咖啡店，甜品店，包餅烘焙店）
Junior pastry chef, bakery chef, junior chef, restaurant waiter/waitress, barista and entrepreneurship (e.g. café, pastry shop and bakery shop)
模式一 Mode 1
開課日期 Commencement Date: 2021年9月 September 2021 時間Time: 星期六 Saturday 9:00 am - 1:00 pm / 2:00 pm - 6:00 pm
(註：部分課堂將於暑假期間進行及全日上課。)
(Note: Lessons will also be scheduled during summer holidays and will be arranged as full day lessons.)
地點Venue: 香港專業進修學校 (港專賽馬會馬鞍山校園）
新界馬鞍山耀安邨
Hong Kong College of Technology (HKCT Jockey Club Ma On Shan Campus) Yiu On Estate, Ma On Shan, Sha Tin, New Territories 或 OR 香港專業進修學校 (港專賽馬會本科校園)
新界沙田馬鞍山鞍誠街2號
Hong Kong College of Technology (HKCT Jockey Club Undergraduate Campus) 2 On Shing Street, Ma On Shan, Sha Tin, New Territories 或 OR 香港專業進修學校 (開源道培訓中心)
九龍觀塘開源道71號王子大廈7至8樓
Hong Kong College of Technology (Hoi Yuen Road Training Centre)
7/F & 8/F, Wong Tze Building, 71 Hoi Yuen Road, Kwun Tong, Kowloon 或 OR 香港專業進修學校 (長沙灣培訓中心)
九龍長沙灣青山道368號喜韻2樓
Hong Kong College of Technology (Cheung Sha Wan Training Centre)
2/F, Heya Star, 368 Castle Peak Road, Cheung Sha Wan, Kowloon 或 OR 港專元朗教學中心
新界元朗水車館街28號萬金中心地下22號鋪 HKCT Yuen Long Learning Centre
Shop No. 22, Ground Floor, Golden Plaza, 28 Shui Che Kwun Street, Yuen Long, New Territories
模式二 Mode 2
課堂主要在學生就讀的學校進行，有關詳情有待課程提供機構與學校協定。
Lessons will mainly be held at students’ own schools. Details will be confirmed between course provider and schools concerned.
電話 Tel: 2265 6986 / 2926 1222
電郵 Email: apl@hkct.edu.hk / enquiry@hkct.edu.hk 課程網址 Course Website: www.hkct.edu.hk/apl 課程提供機構
Course Provider 學習範疇 / 課程組別
Area of Studies / Course Cluster 課程簡介
Course Introduction
授課語言
Medium of Instruction 學習活動特色
Learning Activity Highlights 升學路向及就業出路
Articulation to Further Studies and Career Pathways
授課安排
Class Arrangements
查詢 Enquiries