The development of Taiwan aboriginal’s Cultural and
Creative Industries.
作者：陳怡夙
系級：土木及水利工程博士學位學程 博一
學號：P9843722
開課老師：劉立偉
課程名稱：城市創意與創意城市
開課系所：景觀與遊憩碩士學位學程
開課學年：100 學年度 第一學期
中文摘要
中文摘要
中文摘要
中文摘要
關鍵字
關鍵字
關鍵字
關鍵字：
：
：
：原住民
原住民
原住民
原住民、
、文化創意產業
、
、
文化創意產業
文化創意產業
文化創意產業、
、
、
、真實性
真實性
真實性
真實性
Abstract
Abstract
Abstract
Abstract
This study aims to explore the development of Cultural and Creative Industries in Taiwan's aboriginal communities, and the significance of creativity and innovation. This is an attempt to seek a “cross-field integration” production model and blue sea strategies for Taiwan's aboriginal cultural and creative industry by escaping from the dualistic strategies of "customization" and "mass-production" and breaking away from the negative image of culture commodification. Results of this study are used to develop a “from local to mass market” strategy, which covers the upstream (creative R&D), midstream (manufacturing), and downstream (marketing) with consideration to the "traditions", "creativity", "price", and "marketing". "Local" means “inside the tribes”, which refers to the unique lifestyle and culture that can only be experienced at the aboriginal tribes at certain times. This concept forms the development of "ecotourism" and "tribal tourism". "Mass market" means “outside the tribes”, which entails marketing of the creative products outside of the tribes, increasing productivity, improving international visibility, and boosting external purchasing power.
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目
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次
次
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p餬04
p餬04
p餬06
p餬08
p餬09
p餬10
2008 2011 … 2011 2011 2009 2008 2011 2009 2007 2003
Frankfurt School Horkheimer
1996
+ culture
+ industry creative industry
2003 1998 2003 2003 2010 2003 2007 2009 Cole legitimacy 1980
2008） 2010 2 3 2010
( Authenticity) 2011 2005 MATZKA Rap Suming
2011 2008） … 2008 2005
2010 2007 12 7 2011
— 2010 …
— 2009 … —
1. 2008 p.1-42 2. 2005 -3. 1996 4. 2010 453 p.20-29 5. 2007 6. 2009 p.327-352 7. 2007 — p.103-124 8. Hesmondhalgh, D (2006) 9. 2003 --128 p.43-45 10. (2011.10.04) http://news.chinatimes.com/domestic/11050610/112011100400008.html 11. 2009 278 http://www.gvm.com.tw/Board/content.aspx?ser=15195 12. 2011 http://citing.hohayan.net.tw/default.asp 13. 2009 ( )098-005 http://www.npf.org.tw/post/2/5867
