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網路教學品質、品牌形象對顧客滿意與行為意向之研究──以政大公企網路學院為例 - 政大學術集成

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(1)國立政治大學 企業管理研究所 碩士學位論文. 網路教學品質、品牌形象對顧客滿意與行為意向之研究 ──以政大公企網路學院為例. A Study of Customer Satisfaction and Behavior Intention by E-Teaching Quality and Brand Image – A Case Study of NCCU E-College. 指導教授:賴. 士. 葆. 博士. 李. 易. 諭. 博士. 研究生:楊忠銘. 中華民國九十三年十月 1.

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