28 正川員吳 江琇壘 柯芸婷
The Analysis ofParticipating in the Green Consumerism
Movement in Taiwan-Collective Buying
by the Home Maker Union
Shun-Mei Wang Hsiu-
Yi
ng Chiang
Yun-Ting Ko
National Taiwan Nonnal University Tao.Yun County Yung.Fong Middle School
Abs仕act
Over-consumption has caused resource depletion 血d environmenta1 pollution. It is important to correct consumption behavior. The Home Maker Union adopt a collective buying idea from Japan to prornote a green consumerism rnovernent in Taiwan. This research studies the status of the rnovement through participatory obse何 mιtelephoneinterviewing and surveying the members of the vegetable bans. The researchers 自bundthat urban area women with ki血， high educati凹， middle-high income participated 曲的 movement. They were concerned with hea1血 and environmental problems so 也at p叮ticipated it. However
,
the memb前S of 血的organization tum Qver quickly. Members easily faεed some barriers, for example no choice for their vegetable 、
high price and di血cultyof organizing
‘
ban." Right now，也eactive members who shared ban's work are one third However,
they did not build conscious consumption yet. The researchers suggested the organization providevanous 阻dgradual steps to attract more women's participation 個dbuild lheir cons凹nptionconsciousness Keywords: green consumerism, collective buyinιcommunity environmen個1educatioo, social movement
