孕產婦授乳意圖、授乳行為及其影響因素之研究
A Study of Mother's Infant-Feeding Intention and Behavior
李碧霞(P. H. Lee);呂昌明(C. M. Lu)
摘要
本研究運用理性行為論(The Theory of Reasoned Action),以解析影響孕婦對授乳
的意圖與行為的因素，並追蹤產後實際的授乳行為。研究物件為國立護專附設醫
院的 138 位孕婦，先後以自編的結構型「開放式問卷」及「限制式問卷」，訪詢
孕婦對授乳的態度、主觀規範，以及授乳意圖；授乳行為則以電話詢問，采孕婦
自我報告評量的方法。研究結果發現，授乳意圖與授乳行為的相關，達到統計上
的顯著水準；對授乳的態度、主觀規範，可以解釋產後住院期與產後出院一個月
授乳意圖各 52%及 47%的變異量。不同授乳意圖者，在行為信念、規範信念上，
各有數項達到統計上的顯著差異。最後根據研究結果，提出推廣哺乳教育計畫及
未來研究的建議。
Abstract
The Theory of Reasoned Action was utilized to explore factors related to women’s infant-feeding intention and their behavior after delivery. The sample of this study was 138 pregnant women recruited from a college hospital and these women were followed after their
deliveries to check their infant-feeding behaviors. The focused interview and structured questionnaire were used to examine the pregnant women’s attitudes, subjective norms and intentions of infant-feeding. Women’s actual feeding behavior was gathered through telephone
interviews after delivery. The results indicates that attitudes and subjective norms accounted for 50% of variance for infant-feeding intention. Women’s intention was significantly related to their actual infant-feeding behavior. Among women of different infant-feeding intentions, there were significant differences in their behavior beliefs and normative beliefs. The results of this
