An Empirical Study of Experiential View on Perceived Price, Perceived Value and Behavior Intention —the Case of South-E
張力中、封德台
E-mail: 9418277@mail.dyu.edu.tw
ABSTRACT
Recently, when experiential views have been known to the academic circles, a part of research changed their direction from the substance to the psychology. Experience existed in consumer’s mind; it reacts perceived automatically, perceived affects by external factors also. Experience decides internal factors of consumer, become a memorial experience through consumer behavior. By experiential views, economic benefits have to lead into experience; they have some kind of characteristic. Standards of living rose nowadays; the consumption typing of sightseeing tour has been developed by sensory organs and esthetics. Equally, the experience of hotel lodging has been noticed. For tourist, the experience of hotel lodging is close together with the whole route of travel, not only consider about substance installations but also atmosphere or mood presented by hotel, tourist will be thinking over at the same time.
In the present age, research of marketing has already fuzzy between realities and virtual, the orientation of product is not the main point, the orientation of consumer replaced it and to be the most important policy of business, because of consumer’s getting strict.
When the behavior of consumption ended, all the memorial will be transform to the valuable experience, addition value over the value from substance. The researches will basis on consumer elements of experience to realize perceives and the experience of consumer that lodging in the hotel.
Keywords : International Hotel、Experiential Views
Table of Contents
第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究範圍與研究對象 4 第四節 研究流程 4 第二章 文獻 探討 .6 第一節 國際觀光旅館相關文獻 6 第一節 知覺價格 14 第二節 知覺價值 17 第三節 體驗觀點 22 第四節 行為意圖 33 第五節 相關文獻之實證研究 37 第三章 研究方法 44 第一節 研究架構 44 第二節 研究假設 45 第三節 研究設計 47 第四節 信 度分析 52 第五節 旅客體驗知覺模式設定 58 第四章 體驗知覺模式實證結果與分析 62 第一節 受訪者基本資料描述 62 第二 節 旅客體驗知覺模式參數估計與分析 65 第五章 結論與建議 77 第一節 構面間關係彙整與總結 78 第二節 研究意涵 80 第三 節 後續研究建議與研究限制 85 參考文獻 86
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