亞太管理評論
Asia Pacific Management Review
中喜事民國八+六年五月 第二卷第一期
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.譚伯群I
• Communication Between Advertising Research
and Other Discip1ines
A Citation
Ana1ysis. ... .林建煌﹒ 評論台灣全民健保制度:等級支配特徵 模型分析. . ... . ... . ... . . .. . . . .. .. ....沈維民﹒劉淑寧
13
.附面額認股權承銷方式股票之評價一 以中鋼為例. .. . .. . . ... . . . . . .. ... . .... . ... .許溪南﹒洪仁杰33
.消費者對國產品與進口品品質態度差異之研究. . . . 0.0 • • .李正綱 的 .企業組織文化、決策模式與經營策略之研究一 中鋼與台塑運作模式之實證分析.... . . ... . .吳萬益﹒黃文宏59
.服務業顧客轉換因素之研究. .. . ... . .鄭紹成﹒洪世雄﹒李正綱85
.品牌特性與產品知識對擬上市延伸產品 購買意顧之影響. . .. ... ... . . . . .. . . .賴孟寬﹒李勝祥 的 ﹒徵稿說明. . . .. . ... .... . . .. ... .. .. . . . .... . .. . . . . . ..編輯組 123 中華民國國立成功大學 企業管理研究所 主辦E 太管理評論
Asia Pacific Management Review
May 1997 Volume 2
,
Number 1CONTENT
A Letter From Editor Bertrand Tan I
Communication Between Advertising Research and Other Disciplines:
and Other Disciplines: A Citation Analysis . . . Chien-Huang Lin 1 On、AnalY2lingTaiwan National Health Insurance Pla:ne:
The Class Dominance Characteristics Model
. . . William W. She時， Shu Ning Liou 13 The Valuation of Stocks Issued with Conditional Contingent Rights
The Case of China Steel Corporation ... Hsinan Hsu
,
Rern-Jay Hung 33 Difference of Consumers' Quality Attitude towardDomestic Goods and Imported Goods Lee' Cheng-Kang 45
Corporate Culture, Decision Making Style and Management Strategies: An Empirical Study of Business Operation Between China Steel Co
and Formosa Plastic Co. ... Wann-Yih Wu
,
Wen-Hung Huang 的Customer Switching Factors in Service Industry
Shao-Cheng Cheng
,
Shih-Hsiung Hung,
Cheng-Kang Lee 85 The Effects of Brand Characteristics and Product Knowledge Towardthe Puròasing Intentions of Brand Extensions
.. Mengkuan L缸， Sheng-Hsiang Li 99 Instructions to Contributors
Graduate School of Business Administration National Cheng Kung University
Taiwan
