VISITOR EXPENDITURE SURVEY

0 1 000 2 000 3 000 4 000 5 000 6 000 7 000 8 000

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0

Per-capita Spending Visitor Arrivals Total Spending

Government of Macao Special Administrative Region Statistics and Census Service

VISITOR EXPENDITURE SURVEY

1^ST QUARTER / 2012

No. 1 In view of providing more information on inbound visitor expenditure from different places, data on visitors’ spending of six additional countries, namely Malaysia; Singapore; Thailand; the United States; the United Kingdom; and Australia, is released starting from the first quarter of 2012.

Total spending of visitors reached MOP 13.1 billion in the first quarter of 2012, up notably by 35%

year-on-year. Total spending of overnight visitors surged by 39% year-on-year to MOP 10.6 billion, and that of same-day visitors increased by 19% to MOP 2.5 billion. Moreover, total non-shopping spending and shopping spending of visitors amounted to MOP 6.4 billion and MOP 6.7 billion, up by 28% and 42% respectively year-on-year.

Chart 1 - Evolution of Visitor Arrivals, Total Spending and Per-capita Spending of Visitors by Quarter

Per-capita Spending

In the first quarter of 2012, per-capita spending of visitors was MOP 1,891, an increase of 25%

from a year earlier. Analyzed by place of residence, per-capita spending of those from Mainland China stood at MOP 2,435; Singapore at MOP 1,448; and Malaysia at MOP 1,375. Meanwhile, per- capita spending of long-haul visitors from Australia, the United States of America and the United Kingdom was MOP 1,316, MOP 1,186 and MOP 1,018 respectively.

Per-capita spending of overnight visitors increased by 28% year-on-year to MOP 3,358 and that of same-day visitors rose by 11% to MOP 665. Per-capita spending of overnight and same-day Mainland visitors topped at MOP 4,391 and MOP 842 respectively. Besides, per-capita spending of overnight visitors from Taiwan, China and Singapore reached MOP 3,061 and MOP 2,355 respectively, while that of same-day visitors from Australia and Japan amounted to MOP 468 and MOP 449 respectively.

Official Statistics. Reproduction of these data is allowed provided the source is quoted.

Statistics and Census Service

Alameda Dr. Carlos d'Assumpção, No. 411-417, Dynasty Plaza, 17^th floor, Macao Tel: 8399 5311 Fax: 2830 7825 Printed in May 2012

E-mail: info@dsec.gov.mo Website: www.dsec.gov.mo

Per-capita Spending (MOP) /

Visitor Arrivals (’000) Total Spending

(billion MOP)

Q1/

2010

Q2/

2010

Q3/

2010 Q4/

2010

Q1/

2011

Q2/

2011

Q3/

2011

Q4/

2011

Q1/

2012

VISITOR EXPENDITURE SURVEY 1^ST QUARTER/2012 DSEC No. 1

1 - Visitor Spending by Type of Expense

Visitor Overnight Visitor

Same-day Visitor

Q1/2011 Q1/2012 Q1/2012

Type of Expense

MOP MOP Structure (%)

Year-on- year change

(%) MOP

Per-capita Spending 1 516 1 891 .. 25 3 358 665

Non-shopping Spending 777 921 100 18 1 796 189

Accommodation 350 446 484 27 980 -

Food and Beverage 282 331 36 17 607 101

Local Transport 30 33 4 11 51 18

Outbound Transport

(excluding airfare) 72 68 7 -6 75 61

Entertainment and Others 43 43 5 0^# 83 9

Shopping Spending 739 971 100 31 1 562 476

Clothing 137 169 17 23 319 43

Jewellery/Watches 140 186 19 32 305 86

Local Food Products 196 214 22 9 266 172

Cosmetics/Perfume 81 141 15 74 232 65

Cellular Phones/Electrical

Equipment 34 66 7 91 109 29

Shoes/Handbags/Wallets 90 123 13 36 246 20

Others 60 72 7 20 86 61

In the first quarter of 2012, per-capita non-shopping spending of visitors increased by 18%

year-on-year to MOP 921. Per-capita non-shopping spending of visitors from Japan, Singapore and Mainland China stood at MOP 1,192, MOP 1,100 and MOP 971 respectively, while that of long-haul visitors from Australia and the United States of America was MOP 1,092 and MOP 1,030 respectively.

Analyzed by non-shopping spending structure of visitors, Accommodation and Food &

Beverage took the large share of 48% and 36% respectively, while Local Transport accounted for only 4%.

On the other hand, Per-capita shopping spending of visitors was MOP 971, up by 31% over the first quarter of 2011. Mainland visitors had the highest per-capita shopping spending of MOP 1,464, while that of Malaysia at MOP 444; and Thailand at MOP 417. In addition, per-capita shopping spending of Australia and the United Kingdom was MOP 224 and MOP 161 respectively.

Per-capita shopping spending of visitors were mainly on Local Food Products (22%), Jewellery

& Watches (19%) and Clothing (17%). Mainland visitors spent most of their per-capita shopping spending on Jewellery & Watches (21%), Local Food Products (18%) and Clothing (17%). Moreover, Local Food Products were also popular shopping items for long-haul visitors from the United Kingdom and the United States of America.

No. 1 DSEC 1^{S T} QUARTER/2012 VISITOR EXPENDITURE SURVEY

Characteristics of Visitors

About 57% of the visitors came to Macao mainly for Vacation; other major purposes of visit included Gaming (9%), Visiting Relatives & Friends (8%) and Business & Attending Conventions &

Exhibitions (5%).

With regard to the occupation, 26% were senior officials & managers; 11% were technicians &

associate professionals and 10% were clerks. Moreover, 29% were the unemployed and the economically inactive (i.e. housewives, students and retired persons).

Visitors’ Comments

Visitors were more satisfied with the environmental hygiene and public facilities, with 76% and 68% in favour; however, 11% considered that points of tourist attractions in Macao were inadequate.

For those travelling in package tours, 76% complimented on the services rendered by travel agencies. In addition, there were favourable comments on the services and facilities of hotels (88%) and Gaming establishments (83%). However, 8% of the visitors suggested that the public transport services should be improved.

2 - Visitors’ Comments on Services and Facilities

% Services and Facilities Satisfied Fair Should Be

Improved No Comment

Travel Agencies ^{76 16 4 3}

Hotels ^{88 10 1 1}

Gaming Establishments ^{83 12 2 3}

Restaurants 77 19 4 1

Shops ^{82 14 2 1}

Public Transport ^{76 15 8 2}

VISITOR EXPENDITURE SURVEY 1^ST QUARTER/2012 DSEC No. 1

Sampling Methodology

In the first quarter of 2012, total spending and per-capita spending of visitors were extrapolated from 43,000 effective questionnaires collected from the Visitor Expenditure Survey; meanwhile, 2,100 effective samples were gathered from the Visitors’ Comments Survey.

Visitor Expenditure Survey and Visitors' Comments Survey apply systematic sampling in selecting samples from non-residents of Macao. Enumerators collect data from visitors on their spending and comments on services and facilities during their stay in Macao at different departure points.

Sampling Errors of Per-capita Spending of Visitors

MOP

Visitor Overnight Visitor Same-Day Visitor

Type of Spending

Q1/2011 Q1/2012 Q1/2011 Q1/2012 Q1/2011 Q1/2012

Per-Capita Spending 1.2 1.6 2.5 3.3 0.7 0.8

Non-Shopping Spending 0.5 0.6 1.0 1.2 0.1 0.1

Shopping Spending 1.0 1.4 2.1 2.8 0.7 0.8

Glossary Visitor^a:

Any person taking a trip to a main destination outside his/her usual environment, for less than a year, for any main purpose other than to be employed by a resident entity in the country or place visited.

Classification of visitors:

a) Overnight visitor: visitor who stays at least one night in a collective or private accommodation in the place visited. In addition, we have added two criteria as follows:

(1) visitor who stays for more than 24 hours in Macao, or

(2) visitor who stays for less than 24 hours and does not stay overnight in Macao but with his/her arrangement made in a collective accommodation such as hotel, guest-house, etc.

b) Same-Day Visitor: visitor who does not spend the night in a collective or private accommodation in the place visited.

Main Purpose of Visit:

Refers to the motivation for the visit or trip, in the absence of which the trip would not have taken place.

Visitor Expenditure:

Refers to the amount paid by visitors for acquisition of consumption goods and services for own use or to give away. It includes expenditures by visitors themselves, as well as expenses that are paid or reimbursed by others such as relatives, friends or employers. Visitor expenditure excludes donation, acquisition of fixed assets and expenses on goods for resale purposes.

a The United Nation World Tourism Organization, International Recommendations for Tourism Statistics 2008

1號刊 統計暨普查局 2012年第1季 旅客消費調查 Nº 1 DSEC 1º TRIM./2012 INUÉRITO ÀS DESPESAS

DOS VISITANTES No. 1 DSEC 1^ST QUARTER/2012 VISITOR EXPENDITURE SURVEY

符號、縮寫及註釋

Sinais convencionais, abreviaturas e notas explicativas Symbols, Abbreviations and Note

.. 不適用

Não aplicável

Not applicable

- 絕對數值為零

Valor absoluto igual a zero Absolute value equals zero

0^# 數字少於採用單位半數

Resultado inferior a metade da unidade adoptada Magnitude less than half of the unit employed

r 修訂數字

Dado revisto

Revised figures

MOP 澳門元

Patacas de Macau Macao Pataca

由於進位關係，各小項之和與總數可能出現差異

Os totais não perfazem o somatório de todos os valores, devido a arredondamentos Figures may not add up to the total stated due to rounding

旅客消費調查 2012年第1季 統計暨普查局 1 號刊 INQUÉRITO ÀS DESPESAS 1 º TRIM./2012 DSEC Nº 1 DOS VISITANTES

VISITOR EXPENDITURE SURVEY 1^ST QUARTER/2012 DSEC No. 1

3-1/2 澳門元 PATACAS MOP 2011年 第1季

2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季 2012年 第1季 2011年 第1季

2012年 第1季 1º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 2012 Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012 1 5161 8912 6233 358 600 665 777 9211 4861 796 190 189 739 9711 1371 562 410 476 中國大陸 China Continental Mainland China

1 9282 4353 3344 391 770 842 776 9711 5611 995 129 1371 1521 4641 7732 396 641 705 香港 Hong Kong 873 8691 4801 479 402 394 714 7181 2411 260 304 296 160 151 239 219 98 98 中國台灣 Taiwan, China 8561 2822 3893 061 181 229 625 9271 8292 316 94 105 231 355 560 745 87 124 日本 Japão Japan 1 3661 3492 1772 043 386 4491 1821 1921 9231 844 287 346 184 157 254 199 99 103 東南亞 Sudeste Asiático Southeast Asia

1 1661 4171 7172 129 381 379 8311 0191 2541 574 230 211 335 398 464 555 151 168 馬來西亞 Malásia Malaysia 1 0541 3751 7422 234 305 355 730 9311 2521 564 162 180 324 444 490 671 143 175 新加坡 Singapura Singapore

1 2391 4481 8762 355 361 352 9231 1001 4401 849 212 195 316 348 437 506 149 157 泰國 Tailândia Thailand 1 0421 3681 5712 067 317 320 720 9511 0741 460 233 188 322 417 497 608 84 133 其他 Outros Others

1 2671 4501 6892 017 505 438 9081 0681 2421 525 306 253 359 382 447 492 199 185

按原居地統計的旅客人均消費(不包括博彩消費) DESPESA PER CAPITA (EXCLUINDO A DESPESA NO JOGO) DOS VISITANTES POR LOCAL DE RESIDÊNCIA PER-CAPITA SPENDING (EXCLUDING GAMING EXPENSES) OF VISITORS BY PLACE OF RESIDENCE 留宿旅客 Turista Overnight Visitor 不過夜旅客 Excursionista Same-Day Visitor 旅客 Visitante Visitor

購物消費 Despesa em compras Shopping Spending 總數 TOTAL

人均消費 Despesa per capita Per-capita Spending 非購物消費 Despesa (excluindo a despesa em compras) Non-Shopping Spending 不過夜旅客 Excursionista Same-Day Visitor

留宿旅客 Turista Overnight Visitor 不過夜旅客 Excursionista Same-Day Visitor 旅客 Visitante Visitor 留宿旅客 Turista Overnight Visitor

旅客 Visitante Visitor

1號刊 統計暨普查局 2012年第1季 旅客消費調查 Nº 1 DSEC 1º TRIM./2012 INUÉRITO ÀS DESPESAS

DOS VISITANTES No. 1 DSEC 1^ST QUARTER/2012 VISITOR EXPENDITURE SURVEY

3-2/2 澳門元 PATACAS MOP 2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季2011年 第1季2012年 第1季 1º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 20121º T 20111º T 2012 Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012Q1 2011Q1 2012 美洲 América Americas 1 0411 0971 6631 734 419 459 877 9061 4441 470 309 341 164 191 219 264 109 118 美國 E.U.A. U.S.A.

1 1521 1861 9221 968 425 4241 0041 0301 7351 746 314 333 148 156 188 222 111 91 其他 Outros Others 863 9541 2761 370 408 519 673 7061 0091 041 302 356 190 248 267 329 106 163 歐洲 Europa Europe

1 0161 1801 7132 019 351 377 9331 0771 6021 871 293 317 84 103 111 148 58 60 英國 Reino Unido United Kingdom 9931 0181 6301 718 361 351 883 8571 4571 436 314 306 109 161 173 282 47 45 其他 Outros Others

1 0241 2271 7402 105 348 384 9481 1401 6501 995 287 320 76 87 90 110 61 65 大洋洲 Oceânia Oceania 1 2961 2662 1732 020 444 4571 0801 0461 8481 699 335 347 216 220 326 321 109 111 澳洲 Austrália Australia

1 3171 3162 2342 114 446 4681 1071 0921 9031 793 351 347 210 224 332 321 95 121 其他 Outros Others 1 151 8761 7871 317 424 370 899 6931 500 994 211 347 253 183 287 324 213 22 其他 Outros Others

1 4821 5242 2622 351 422 4311 2851 2901 9962 032 319 308 197 235 266 319 103 123

按原居地統計的旅客人均消費(不包括博彩消費) DESPESA PER CAPITA (EXCLUINDO A DESPESA NO JOGO) DOS VISITANTES POR LOCAL DE RESIDÊNCIA PER-CAPITA SPENDING (EXCLUDING GAMING EXPENSES) OF VISITORS BY PLACE OF RESIDENCE 留宿旅客 Turista Overnight Visitor 不過夜旅客 Excursionista Same-Day Visitor 旅客 Visitante Visitor 購物消費 Despesa em compras Shopping Spending

人均消費 Despesa per capita Per-capita Spending 非購物消費 Despesa (excluindo a despesa em compras) Non-Shopping Spending 不過夜旅客 Excursionista Same-Day Visitor

留宿旅客 Turista Overnight Visitor 不過夜旅客 Excursionista Same-Day Visitor 旅客 Visitante Visitor 留宿旅客 Turista Overnight Visitor

旅客 Visitante Visitor r

旅客消費調查 2012年第1季 統計暨普查局 1號刊 INQUÉRITO ÀS DESPESAS 1 º TRIM./2012 DSEC Nº 1 DOS VISITANTES

VISITOR EXPENDITURE SURVEY 1^ST QUARTER/2012 DSEC No. 1

以下統計表可在統計暨普查局網頁下載

Os quadros abaixo indicados podem ser consultados no website da DSEC The following statistical tables are available for download from DSEC website

1- 按原居地統計的旅客人均消費(不包括博彩消費)

Despesa per capita (excluindo a despesa no jogo) dos visitantes por local de residência

Per-capita spending (excluding gaming expenses) of visitors by place of residence

2- 按原居地及消費類別統計的旅客人均非購物消費(不包括博彩消費)結構

Estrutura da despesa per capita (excluindo as despesas em compras e no jogo) dos visitantes segundo o tipo de despesa e por local de residência

Structure of per-capita non-shopping spending (excluding gaming expenses) of visitors by place of residence and type of expense

3- 按原居地及消費類別統計的旅客人均購物消費結構

Estrutura da despesa per capita em compras dos visitantes segundo o tipo de despesa e por local de residência

Structure of per-capita shopping spending of visitors by place of residence and type of expense

4- 按原居地及消費類別統計的旅客人均消費(不包括博彩消費)及人均非購物消費

抽樣誤差

Erros de amostragem da despesa per capita (excluindo a despesa no jogo) e despesa per capita (excluindo a despesa em compras) dos visitantes segundo o tipo de despesa e por local de residência

Sampling errors of per-capita spending (excluding gaming expenses) and per-capita non-shopping spending of visitors by place of residence and type of expense

5- 按原居地及消費類別統計的旅客人均購物消費抽樣誤差

Erros de amostragem da despesa per capita em compras dos visitantes segundo o tipo de despesa e por local de residência

Sampling errors of per-capita shopping spending of visitors by place of residence and type of expense

6- 按原居地統計的旅客特徵

Características dos visitantes por local de residência Characteristics of visitors by place of residence

7- 按原居地統計的旅客職業

Profissão dos visitantes por local de residência Occupation of visitors by place of residence

8- 被訪旅客對旅行社服務的評價

Comentários dos visitantes inquiridos relativas aos serviços prestados por agências de viagem

Interviewed visitors’ comments on services of travel agencies

1號刊 統計暨普查局 2012年第1季 旅客消費調查 Nº 1 DSEC 1º TRIM./2012 INUÉRITO ÀS DESPESAS DOS VISITANTES No. 1 DSEC 1^ST QUARTER/2012 VISITOR EXPENDITURE SURVEY

9- 被訪旅客對酒店服務及設施的評價

Comentários dos visitantes inquiridos relativos às instalações dos estabelecimentos hoteleiros e similares assim com aos serviços prestados

Interviewed visitors’ comments on services and facilities of hotels and similar establishments

10- 被訪旅客對博彩場所服務及設施的評價

Comentários dos visitantes inquiridos relativos às instalações dos estabelecimentos de jogo e aos serviços prestados

Interviewed visitors’ comments on services and facilities of gaming establishments

11- 被訪旅客對餐廳及食肆服務及設施的評價

Comentários dos visitantes inquiridos relativos às instalações dos restaurantes e similares assim como aos serviços que prestam

Interviewed visitors’ comments on services and facilities of restaurants and similar establishments

12- 被訪旅客對購物服務及設施的評價

Comentários dos visitantes inquiridos relativos ao atendimento e nos estabelecimentos comerciais e aos seus equipamentos

Interviewed visitors’ comments on services and facilities of shops

13- 被訪旅客對公共交通服務及設施的評價

Comentários dos visitantes inquiridos relativos aos serviços prestados pelos transportes públicos e seus equipamento

Interviewed visitors’ comments on services and facilities of public transport

14- 被訪旅客對環境衛生的評價

Comentários dos visitantes inquiridos relativos à higiene ambiental Interviewed visitors’ comments on environmental hygiene

15- 被訪旅客對觀光點的評價

Comentários dos visitantes inquiridos relativos a lugares turísticos Interviewed visitors’ comments on points of tourist attractions

16- 被訪旅客對公共設施的評價

Comentários dos visitantes inquiridos relativos aos equipamentos a instalações públicos Interviewed visitors’ comments on public facilities