Design and Implementation of an Agent-based Personalized Auction Management System 謝文忠、楊豐兆
E-mail: [email protected]
ABSTRACT
In last two decades, our shopping behavior changes faster and faster with information techniques. In the past, the key point of efficient shopping behavior is information propagation that is single delivering and receiving while it is no internet. Thus the customers just only receive or not. However, by the internet and information technique are popular, the customers change the charge in the market. In the last years, one of the most popular issues is electronic commerce (shorted as EC). The development of EC is closely bound up internet and techniques. But most of these literatures focus on using data mining to analyze the browning behavior or the shopping relationship, even is potential browning pages or forecast the next shopping goods in the future. In this report, we design a personalized page for different users, in a word, as different user logins the system will view the different pages, and the system can also see the last results of the searching. In the implementation, the system is compared with the auction of yahoo and pchome web. The results of comparison show in this thesis are better than them on some issues.
Keywords : electronic commerce ; personalized agent ; personalized search ; data mining Table of Contents
中文摘要 ．．．．．．．．．．．．．．．．．．． iii 英文摘要 ．．．．．．．．．．．．．．．．．．． iv 誌謝辭 ．
．．．．．．．．．．．．．．．．．．． v 內容目錄 ．．．．．．．．．．．．．．．．．．． vi 表目錄 ．．．．．
．．．．．．．．．．．．．．． viii 圖目錄 ．．．．．．．．．．．．．．．．．．．． ix 第一章 緒論．．．．．．
．．．．．．．．．．．．．1 第一節 研究背景與動機 ．．．．．．．．．．．．． 2 第二節 研究目的 ．．．．．．．
．．．．．．．．． 8 第三節 研究問題 ．．．．．．．．．．．．．．．． 9 第四節 研究對象與限制 ．．．．．．．．
．．．．． 9 第五節 論文流程 ．．．．．．．．．．．．．．．． 10 第二章 文獻探討 ． ．．．．．．．．．．．．．
．．12 第一節 電子商務之定義 ．．．．．．．．．．．．． 13 第二節 電子市集之定義 ．．．．．．．．．．．．． 15 第三節 網路購物的定義 ．．．．．．．．．．．．． 16 第四節 購物網站設計上應有的功能 ．．．．．．．． 17 第五節 使用者購物流程 ．．．．．．．．．．．．． 17 第六節 個人化服務的概念 ．．．．．．．．．．．． 19 第七節 智慧型 代理人 ．．．．．．．．．．．．．． 23 第八節 推薦代理人軟體的類型 ．．．．．．．．．． 26 第九節 現今購物網站 相關調查 ．．．．．．．．．． 26 第三章 系統分析與設計 ．．．．．．．．．．．．． 29 第一節 系統目標 ．．．．．
．．．．．．．．．．． 29 第二節 使用者需求分析 ．．．．．．．．．．．．． 30 第三節 基於資料探勘之個人化搜尋 代理人機制 ．．． 38 第四節 系統分析 ．．．．．．．．．．．．．．．． 41 第四章 系統核心設計與實作 ．．．．．．
．．．．． 47 第一節 系統核心設計 ．．．．．．．．．．．．．． 47 第二節 系統介面 ．．．．．．．．．．．．．．
．． 51 第三節 系統實作與功能 ．．．．．．．．．．．．． 52 第五章 系統評估 ．．．．．．．．．．．．．．．． 57 第六章 結論與未來 ．．．．．．．．．．．．．．． 68 第一節 結論與貢獻度 ．．．．．．．．．．．．．． 68 第二節 未來研究 ．．．．．．．．．．．．．．．． 69 參考文獻 ．．．．．．．．．．．．．．．．．．． 70
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