天主教輔仁大學課程大綱 天主教輔仁大學課程大綱
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課程名稱
Course Title 進階英語(商用英語)
授課教師
Instructor 卓平郎 學年度
Academic year
96 學期
Semester 2
課程大綱
Advanced English (Business English) Syllabus 2008 Spring
I. Objectives: Fred Chuo Office: SF829 a. To familiarize students with business letter writing, including establishment of trade relations, inquiries, sales letters, orders, delivery, payment, collection letters, claim letters, letters of adjustment, and credit purchase.
b. Students are also to learn international trade procedures, business reports, and e-mail writing.
II. Required Textbook
Market Leader (Upper Intermediate Business English) (Longman) On Business Abroad (Video Tape) (& Supplementary materials) Reference Books Business Writing and Procedures (American Book Co., N.Y.)
Model Business Letters, E-mails, and Other Business Documents Communicating in Business
Business Interaction International Trade Procedures III. Schedule
Week 1 Feb. 29 Unit 3, Networking
2 Mar. 7 Ways to promote customer loyalty 3 Mar. 14 Unit 4, Success, (Assignment) 4 Mar. 21 (Good Friday)
5 Mar. 28 Mobile phones 6 Apr. 4 (Tomb Sweeping Day)
7 Apr. 11 (Graduate School Entrance Exam) 8 Apr. 18 Negotiating
9 Apr. 25 mid-term exam (Business Reports: oral and written) 10 May 2 Negotiate a sponsorship deal for a football team 11 May 9 Unit 5, Job satisfaction
12 May 16 Fringe benefits
13 May 23 An interview with an expert on job satisfaction 14 May 30 Handling difficult situations
15 June 6 Devise a policy on close relationships at work 16 June 13 final exam
IV. Class Activities:
lecture, panel discussion, and business conversation V. Course Requirements:
a. preview of the course work, active involvement in the class, and preparation of business conversation
b. attendance policy:
A student will fail the course if he or she makes 5 absences. Being late twice will be counted as one absence.
c. grading policy: (incentive for non-absentees) (business report + conversation + final )/3 – absences