（一）
目的由於臺灣民眾使用影音平台 YouTube 的比例相當高（依據傳播調查資料庫 第二期第二次面訪調查結果使用率達 60%），加上 YouTube 平台的特性為任何人 皆可以上傳影片，因此網路影片的內容相當多元，不論是新聞片段、網路紅人及 創作者分享、戲劇、遊戲實況等，大眾已日漸習慣在 YouTube 上觀看各式各樣網 路影片。媒體的使用行為與觀看內容是傳播研究的重要基石，本資料庫未來的調 查勢必將採用更多針對 YouTube 平台的題目，故在此背景下，與外國學者 Louisa Ha（哈筱盈）教授共同進行「網路政治影片使用行為調查」，探討父母與子女觀 看網路政治影片的互動與影響，除了可以與其他國家進行比較，相關題組也可作 為資料庫一般民眾及青少年調查的借鏡。
「網路政治影片使用行為調查」為臺灣傳播調查資料庫與美國俄亥俄州博林 格林州立大學（Bowling Green State University）媒介與傳播學院 Louisa Ha（哈筱 盈）教授之合作調查，共同於台灣及美國以網路問卷的形式發佈調查。英文版問 卷由 Louisa Ha 教授團隊設計，中文版問卷由臺灣傳播調查資料庫團隊翻譯並依 臺灣社會現況加以改編，兩份問卷部分題目一致，因此可比較跨國之網路政治影 片使用行為。
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許多研究表明父母的政治行為（包含討論政治、觀看新聞等），會影響孩子 的政治社會化，像是成年後的政治認同與政治參與，孩子會藉由觀察、模仿父母 的行為，形塑出自己的政治觀念與行為（Austin & Pinkleton, 2001）。過去的討論 多著重在觀看電視新聞、觀看報紙新聞之行為（York & Scholl, 2015），但隨著網 路影片的發展，比起電視新聞，孩子的資訊來源可能更多是來自於網路影片，如 YouTube 網路影音平台有許多新聞資訊、政論節目、時事分享等類型的影片，網 路政治影片的使用行為可能影響個體之政治社會化，也可能影響家庭成員間的政 治認同與政治參與。
因此將 YouTube 網路影音平台作為一種政治媒介，藉由其上政治議題影片 的觀看行為，探討其政治社會化的作用與代間政治認同與政治參與之影響，並觀 察 2020 年總統及立法委員選舉前民眾對於政治相關網路影音的接收行為。
（二）
調查流程因應台灣 2020 年 1 月 11 日總統與立法委員選舉，及美國 2020 年 11 月 3 日 總統大選也即將開展，所以是很好的時間點進行兩國比較，促成此次跨國合作的 調查。因為在 2019 年末的時間點上，不論新聞媒體或是影音平台都會比非選舉 期間發佈更多關於政治議題的影片，並且民眾為了參與投票活動，會更有意願接 收總統候選人與立法委員候選人的相關影片，像是觀看新聞、競選活動、候選人 直播、辯論會等等。
因研究欲探討世代間政治社會化的影響，故需收集「大學生」與「學生家長」
的回應。依據台灣的選舉制度，18 歲以上的國民有公投投票的權利，20 歲以上 的國民有選舉權，因此設定「大學生」（大學生年齡約落在 18～22 歲）為研究對 象，先招募大學生並進一步聯繫「學生家長」，將「大學生」與「學生家長」兩 人為一組，兩者皆完成樣本視為一份有效樣本。本研究使用網路問卷系統 Qualtrics 編排問卷與發布調查，在研究對象填答問卷時同步記錄於系統中，調查 期間資料庫團隊會根據蒐集到的資料進行複查與檢誤，確認學生與家長為有效的
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樣本組合。複查與檢誤完成後，再提供給台灣與美國的研究人員使用。
（三）
結果本調查台灣部分之樣本以國立政治大學的大學生及其家長為調查對象，網路 問卷自 2019 年 12 月 2 日開放填答，樣本募集管道有三類：(1) 在政治大學臉書 社團（NCCU 政大學生交流板）發布問卷訊息；(2) 發送問卷傳單，學生只需用 手機掃瞄傳單上 QR Code 之圖示即可進入問卷；(3) 廣發政治大學學生信箱，邀 請學生填答問卷。
調查期間自 2019 年 12 月 2 日自 2020 年 1 月 10 日晚上 23 點 59 分截止（總 統大選前），完成有效樣本共 134 份（即學生 134 人與家長 134 人，共計 268 人）。
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附錄
附錄一 第二期第三次一般民眾面訪問卷題組概念與量表來源 P.120-P.136
附錄二 認知訪談結果紀錄彙整 P.137-P.152
附錄三 一般民眾面訪調查問卷（預試及正式調查）
P.153-P.280
附錄四 一般民眾面訪預試訪談結果百分比 P.281-P.309
附錄五 一般民眾面訪正式調查結果百分比 P.310-P.560
附錄六 訪問模式差異分析 P.561-P.635
附錄七 不同訪問方式之信度分析 P.636-P.640
附錄一、第二期第三次一般民眾面訪問卷題組概念與量表來源
附錄一、第二期第三次一般民眾面訪問卷題組概念與量表來源 通訊, FaceTime）互動（包括使用貼圖、文 字訊息、語音通話、視訊）的時間有多少？
不是為了工作或課業，你每天和別人透過
不是為了工作或課業，你每天和別人透過