5.2 研究建議
5.2.2 對後續研究者之建議
本研究有助於瞭解旅客到屏東縣琉球鄉之目的地印象、網路口碑、熟悉度、感 知價值、旅客滿意度和忠誠度之相互關係，但此份研究調查期間適逢暑假旅遊旺季 期間旅客之結果，當無法得知寒假期間之結果。因為季節不同的旅客有不同的特性，
且小琉球每年12 月至隔年 3 月為潮間帶保謢期，為觀光人潮影響，導致生態嚴重
失衡。為了保護海洋生態免於破壞，於每年4 月重新開放，讓美麗的海岸也獲得喘
息的時間。建議後續研究者，以寒假期間旅客旅遊需求為調查，讓官方更充份瞭解 旅客特色與推動行銷之策略。
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