第五章 結論與建議
第二節 建議
本節根據研究過程與研究結果，提出有關圖書館網站首頁實務設計上的建議，
期能對從事圖書館網頁設計工作者有所裨益。
一、 圖書館網站首頁編排
以下針對大學圖書館網站首頁設計提出幾點建議：
1. 圖書館應善用置左廣告位置提升行銷圖書館館藏資源及相關活動訊息之 目的
本研究發現在三種內容相同但不同廣告位置圖書館網站首頁之讀者視 覺注意力與記憶效應分析中，廣告置左版面顯著優於廣告置上與廣告置右之 版面；並且在前十注視區域比例順序中，廣告置左廣告圖片之瀏覽順序為第 二順位，優於其他兩種廣告位置版面的瀏覽順序。此一結果顯示圖書館應善 用置左廣告位置設計，提升行銷圖書館館藏資源及相關活動訊息的目的。
2. 圖書館應重視網站視覺元素之間的整體編排對於讀者整體印象的影響 本研究廣告置左內容編排係以格式塔理論之接近性與相似性原則，使其 視覺上圖像偏靠左邊，並有較大的圖像區塊，而從三種不同廣告位置之版面 整體印象分析結果發現，廣告置左版面給予讀者的整體感受在「簡單的」、「不 散亂的」、「可靠信任的」、「引人注目的」等項目上，優於廣告置上與廣告置 右版面。此一結果顯示即使內容相同但廣告位置不同的網站版面，亦應重視 其他讀者服務項目與廣告圖片之整體版面搭配，對於讀者整體印象的影響。
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二、 未來研究建議
1. 結合腦波儀進一步探究圖書館網站首頁不同廣告位置版面對於注意力 的影響
本研究的主要研究目的在於以眼動儀分析受試者在無任何意圖之自然 情況下，對於瀏覽相同內容不同廣告位置之圖書館網站首頁之視覺注意力，
以及記憶效應之差異。眼動指標雖有助於我們瞭解網頁的瀏覽方式，但未能 針對內在訊息處理過程進行更深入的探討，建議後續研究可加入腦波儀，更 深層探究讀者在瀏覽圖書館網站資訊時的集中注意力(focused attention)、持 續注意力(sustained attention)以及注意力分散(divided attention)的影響，使研 究更具深度。
2. 探討讀者認知風格差異對於視覺注意力的影響
對本研究採用黃金比例之編排方式，探討三個內容相同但廣告位置不同 之圖書館網站首頁視覺注意力差異，但未考量讀者認知風格差異對於視覺注 意力的影響。建議後續研究可探討這三種版面設計對於文字型與圖像型風格 讀者視覺注意力的影響，以利於圖書館針對不同認知風格讀者設計個人化網 頁。
3. 探討其他網站版面設計要素對於視覺注意力的影響
本研究以相同內容但廣告位置不同的圖書館網站首頁版面進行研究，僅 能針對廣告位置對於視覺注意力、整體印象與再訪意願的影響。基於實驗設 計的限制，無法完全歸咎於使用者的廣告圖片注意力是否受到其他讀者服務 項目之連動關係所影響，建議後續研究應更進一步加強彼此間的交互作用考 量；及從其他諸如網站色彩、介面，以及個人的閱讀習慣、廣告態度等內外 在因素，對於視覺注意力產生的影響層面進行更深入的探討，開拓圖書館網 站首頁視覺注意力研究之更多元的研究面向。
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附件一
一、 請針對實驗畫面進行答案勾選。
問題一：請問廣告圖片中呈現的文字是?
(1)電子資源武功祕笈 (2)電子書 教育訓練 (3)電子報 發刊通知 (4)不記得
問題二：承上，請問是否記得廣告圖片上的日期?
(1)12/10 (2)10/12 (3)12/12 (4)不記得
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Ｑ4.網頁上廣告引起你的注意原因（可複選）？
口 圖片所在位置 口 活動內容有興趣 口 標題吸引注意 口 整體圖片美感 口 圖片尺寸比例 口 色彩引起注意 口 其他＿＿＿＿
三、實驗網頁畫面整體印象與滿意度
Ｑ1. 請針對實驗時根據你的觀察，評價整體印象與滿意度。
有趣的 口 口 口 口 口 無聊的
充滿朝氣的（色彩） 口 口 口 口 口 蒼白平淡得的（色彩）
簡單的 口 口 口 口 口 複雜的
整體界面一致的 口 口 口 口 口 整體界面不一致的 明確易懂的（文字） 口 口 口 口 口 不易瞭解的（文字）
明朗的 口 口 口 口 口 散亂的
可靠的信賴的 口 口 口 口 口 不可靠不可信賴的 引人注目的 口 口 口 口 口 不吸引的
Q2. 圖書館網站設計能符合我預期的期望（5-1 分）：
Q3. 整體視覺，使用圖書館網站讓我喜歡使用它（5-1 分）：
四、訪談
Ｑ1. 請問實驗時是否有注意到廣告圖片？
Ｑ2. 是否能談談在瀏覽畫面時的第一印象？
Ｑ3. 本實驗覺得有待改進的地方是？
Ｑ4. 是否對編排版面或服務功能喜好改進建議？