• 沒有找到結果。

第五章 結論與建議

5.2 建議

針對本研究限制,對於後續研究提出相關建議為:

1. 本研究之問卷發放是針對國內四家航空運倉儲公司之顧客,對象為報關行暨 承攬業者,然而航空貨運倉儲之顧客還包含了各家具有航空貨運業務之航空 公司,以及部分大型高科技業者,此部分建議後續研究可繼續深入探討。

2. 由於本研究之研究對象受限於國內之航空貨運承攬業者及報關行業者,然而 此類型之業者數目有限,因此在樣本數的蒐集上受到ㄧ定之限制,此因素可 能造成在結構方程模式的分析上容易因樣本數過少而導致整體模式之配適度 不佳,建議後續研究可採行不同之分析方法進一步探討。

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3.

本研究之模式並未對四家航空運倉儲公司與其顧客進行個別之探討,及未能 考慮個別顧客之營運規模,因此雖具部分代表性,但未能完全反映個別公司 與其客戶之間的關係,是以建議未來研究可朝對個別公司進行獨立之探討。

4. 本研究模式乃整合自過去之相關文獻,實證結果雖然發現關係行銷、服務品 質、顧客滿意與顧客忠誠度間具有顯著相關的影響結果,然而仍有一些之殘 餘解釋空間,顯示可能有其他因素會對這些構念產生影響,因此亦值得後續 研究進行更深入的探討。

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