第五章 結論與建議
第四節 後續研究建議
1. 本研究將研究對象之範圍訂定於觀光旅館，但觀光旅館可細分為國際觀光旅館及 一般觀光旅館，而兩者間舉有部分差異，故未來研究可將範圍縮小，以得出較準 確之研究結論，對實務藉以能有更精準之建議。
2. 透過其他研究方法，建構更完善的衡量模式：就建構台東地區觀光飯店業服務創 新的衡量模式而言，服務創新的衡量有項多標、模糊性、不易衡量及涉到認知行
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為等特性，所以在建立一套完整且嚴謹的衡量模式，必須在企業界及學術界有長 期的融合(例如：長期融合不同的專長及興趣)
3. 建議後續研究者可從多項的構面與不同的方向去思考，運用不同的研究方法，來 進行台東地區觀光飯店業服務創新衡量之研究。
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