第五章 結論與建議
第五節 後續研究建議
國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
第五章 結論與建議
策略涵意。然而，本實驗雖然在大部分的適配度指標上皆達到可接受之 水準，但仍有少數幾項無法滿足適配要求，因此在參數的估計上可能會 產生些許誤差。
(三)、問卷設計之限制：
問卷採用李克特五點量表衡量消費者的知覺感受。此前提假設各點 等級間的差距是相同的，而且每位受訪者填答時衡量的等級差距也必須 相同。然而，這在實務上是無法達到的，因此可能也會造成實驗衡量上 的誤差。
第五節 後續研究建議
本研究最後針對往後研究提出後續研究的建議，期望未來的研究能得到 更多的研究發現以及策略意涵。茲分述如下。
(一)、尋找其他的忠誠度影響因素及調節因素：
影響品牌社群認同的因素很多，未來的研究可以再加入其他變數進 入模式中討論，並針對不同的研究地區或對象選擇最合適的研究變數，
以期得到更多的研究發現。例如：社群的規模、社群的型態、產品類型 等。
(二)、擴大研究範圍：
為了避免受測者填答時的混淆，本實驗設定台北地區為研究範圍 內。然而，近年來有機養生的市場規模逐年地增加，已經成為全國性的 一部份。因此，往後的研究可將其他區域也納入研究範圍當中，對有機 食品商店社群會有更全面性的分析，對於社群的認同是否也會有區域性 的差異。
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
第五章 結論與建議
(三)、選擇較具規模的有機食品商店社群進行比較：
本研究涵蓋市場上各大有機食品商店社群，探討其所提供的資訊品 質對於消費者的品牌社群認同、品牌社群承諾、規範性壓力與品牌社群 忠誠意向的影響。往後的研究可以選擇市場上消費者所偏好的幾個較具 規模的有機食品商店社群來進行比較，分析資訊品質是否會因不同的經 營方式而產生不同的影響。
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
參考文獻
中文部分
(1) 江義平、林佳蓁(2006)，虛擬社群與關係品質之研究，台灣科技大學管理 新思維學術研討會。
(2) 余國維(1997)，「消費者特性與產品特性對網際網路購物意願之影響」，成 功大學交通管理科學研究所碩士論文。
(3) 周文賢(2002)，多變量統計分析：SAS/STAT 使用方法，初版，台北：智 勝。
(4) 林東清與邱添枝(1993)，「企業資訊品質與資訊管理功能的關連性分析」，
一九九三第四屆全國訊管理研討會論文集，pp. 87-96
(5) 林俊役(1998)，「WWW 使用者網路購物因素之研究」，政治大學企業管理 研究所碩士論文。
(6) 林育正(2005)，品牌社群經營、品牌社群關係與品牌忠誠度之關係，國立 政治大學企業管理學系碩士班，碩士論文
(7) 吳肇銘、范錚強(2000)，「網站使用意向模型之建構與實證—技術接受模 型之運用」，管理學報，第十七卷第三期，pp.461-481
(8) 吳肇銘(1997)，「影響網站使用者態度與購物意願之因素探討—以書籍網 站為例」，資訊管理研究，第二卷第一期，pp.1-22。
(9) 吳肇銘(1999)，「影響網站使用意向之因素研究─以入門網站為例」，中央 大學資訊管理研究所博士論文。
(10) 邱皓政(2000)，量化研究與統計分析，初版，台北：五南。
(11) 洪順慶（2001）導讀，高登第譯，Aaker, David 等著，哈佛商業評論精選 第11 輯：品牌管理，天下遠見出版。
(12) 莊弼棕(2006)，品牌社群成員四種網絡關係對品牌社群認同度與忠誠度 之影響-以汽車社群為例，成功大學國際企業學系碩士班，碩士論文 (13) 張瓏耀(2004)，擁有者關係與人格特質對品牌社群活動的影響-以休旅車
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
(14) 陳慶全(2010)，線上品牌社群特性對社群承諾和顧客忠誠影響研究－兼 論產品涉入的調節效果，國立台北大學企業管理學系碩士班，碩士論文 (15) 陳純純，「有機食品時代來臨了」，鄉間小路雜誌，第 23 卷，1997，第 4
期：85。
(16) 廖棟樑(2005)，品牌社群關係與公司關係品質對產品知識及品牌忠誠的 影響，國立政治大學企業管理學系碩士班，碩士論文
英文部分
(1) Adler, P. A. and Adler, P.(1987), “Book Reviews: Making Mondragon”,Administrative Science Quarterly, 34(2), pp.315.
(2) Ajzen, I. (1991) “The Theory of Planned Behavior,” Organizational Behavior and Human Decision Process. 50, pp.179-211.
(3) Algesheimer.R, Utpal M.Dholakia, & Andreas Herrmann (2005),“The Social Influence of Brand Community: Evidence from European Car Clubs,＂
Journal of Marketing Vol. 69, pp.19-34
(4) Allen, V. L. (1965) ,“Situational Factors in,＂Advances in Experimental and Social Psychology, Vol 2, ed. Leonard Berkowitz. New York, NY: Academic Press, pp.133-175.
(5) Andersen,R.E.,and Srinivasan,S.S(2003). “ E-Satisfaction and e-Loyalty:A contingency framework,” Psychology & Marketing,20(2), pp.123-138 (6) Anderson, B. (1983), Imagined Community, London, Verso
(7) Armstrong, Arthur & John III Hagel (1996), “The Real Value of On-line Communities,” Harvard Business Review, 74(3), pp.134-141.
(8) Armstrong & John Hagel III (1997), Net Gain: Expanding Markets Through Virtual Communities, McKinsey & Company.
(9) Arnould, Eric J. and Price, Linda L.(1993), “River magic: Extraordinary experience and the extended service encounter,” Journal of Consumer Research, Gainesville Vol. 20, Iss. 1, pp.24-45
(10) Ashforth, B. E. & Mael, F. (1989) “Social identity theory and the organization,” Academy of The Management Review, 14(1), pp.20-39.
(11) Bailey, J. E. and Pearson, S. W., "Development of a Tool for Measuring and
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
Analyzing Computer User Satisfaction", Management Science, 29(5), 1983, pp.519-529.
(12) Baldinger, A.L., and Rubinson, J.(1996), “ Brand loyalty: the link between attitude and behavior,” Journal of Advertising Research, 36(6), pp.22-34 (13) Belk, R.W. (1988),“Possession and the Extended Self,” Journal of Consumer
Research, Vol.15, pp.139-168.
(14) Bender, Thomas (1978), Community and Social Change in America, New Brunswick, NJ: Rutgers University Press.
(15) Bergami, Massimo and Richard P.Bagozzi(2000),“Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization,＂British Journal of Soial Pschology, Vol.39, No.4, pp.555-77.
(16) Bhattacharya, C. B.,and Sen Sankar(2003),“Consumer-Company
Identification: a Framework for understanding consumers＇relationships with companies,＂Journal of Marketing, 67, pp. 76-88.
(17) Bhattacharya, Hayagreeva Rao & Mary Ann Glynn, (1995) “Understanding the bond of identification,” Journal of Marketing, 59(4), pp.27-43.
(18) Botskin, Jim (1999), “Who’s in Charge of Knowledge Management?”
Computerworld, 33(32), pp.33.
(19) Boorstin, Daniel J. (1974), The Americans: The Democratic Experience, New York: Vintage
(20) Brailsford, Thomas W. (2001), “Building a Knowledge Community at Hallmark Cards,” Research Technology Management, 44(5), pp.18-25.
(21) Bressler, Stacey E. & Charles E. Grantham (2000), “Communities of Commerce,” McGraw-Hill.
(22) Brook Manville, Markus M. Lynne & Carole E. Agres (2000), “ What makes a virtual organization work? ” Sloan Management Review, 42(1), pp .13-27.
(23) Brown, Erika (2000), “Surfing With CEOs and Other Notables,” Forbes, 84.
(24) Brown, J. S., Collins, A., and Duguid, S. (1989) “Situated Cognition and the Culture of Learning,” Educational Research, Vol. 18(1), pp. 32-42.
(25) Brown Stephen, Kozinets Robert V., and Sherry Jr. John F. (2003)
“Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
Meaning,” Journal of Marketing, 67 (3), pp. 19-33
(26) Buchanan, B. (1974), “Building Organizational Commitment: The Socialization of Managers in Work Organization,” Administrative Science Quarterly, 19 (4), pp.533-546.
(27) Carey, James W. (1989), “Communication as Culture: Essays on Media and Society,” Boston: Unwin Hyman
(28) Celsi, R. L., L. R. Randall, and W. L. Thomas (1993), “An Exploration of High-Risk Leisure Consumption through Skydiving,” Journal of Consumer Research, 20 (June), pp.1-23.
(29) Chae & Kim (2001), Information Quality for Mobile Internet Services , Twenty-Second International Conference on Information Systems. , pp.59-67 (30) Chaudhuri, A. and M.B. Holbrook, (2001)“ The Chain of Effects from Brand
Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty, ” Journal of Marketing, Vol.65, No.2 , pp. 81-93
(31) Chen,L-D, Gillenson.M.L and Sherrell, D.L (2002),“Enticing Online
Consumers：An Extended Technology Acceptance Perspective,” Information
&Management(39) , pp.705-719
(32) Cialdini, Robert and Noan J. Goldstein (2004), “Social influence:
Compliance and Conformity, ”Annual review of psychology, 55, pp.591-621.
(33) Csikszentmihalyi , M. Flow : The psychology of optimal experience[M] . New York : Harper & Row , 1990.
(34) DeLone, W. H. and E. R. McLean(1992),“Information Systems Success: The Quest for theDependent Variable,” Information Systems Research, 3(1), pp.60-95.
(35) Deshpande, Rohit and Gerald Zaltman (1982), “Factors Affecting the Use of Marketing Research Information: A Path Analysis,” Journal of Marketing, Research ,vol. 19(February), pp.14-31.
(36) Deshpande, Rohit and Gerald Zaltman (1984), “A Comparison of Factors Affecting Researcher and Manager Perception of Market Research Use,”
Journal of Marketing Research ,vol. 21(February), pp.32-39.
(37) Dick, A.and Basu, K.(1994) “Customer loyalty: towards an integrated framework, ” Journal of Academy of Marketing Science, 22, pp.99- pp.113
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
(38) Doney, Patricia M. and Joseph P. Cannon (1997), “An Examination of the Nature of Trust in Buyer-Seller Relationships,” Journal of Marketing, vol. 61, iss.2, pp.35-51.
(39) Doll, WJ, & Torkzadeh, G.(1988), “The measurement of end-user computing satisfaction, ” MIS Quarterly. June, pp.259-274.
(40) Doll R & Peto R(1981), “The causes of cancer: quantitative estimates of avoidable risks of cancer in the United States today, ”Journal of the national cancer institute, Jun;66(6), pp.1191-308.
(41) Douglas, Mary and Baron Isherwood (1979), The World of Goods, New York: Basic.
(42) Ducoffe, R. H.(1996),“Advertising Value and Advertising on the Web,”
Journal ofAdvertising Research, Sep./Oct. , pp.21-35
(43) Durkheim, Emile ([1915] 1965), The Elementary Forms of the Religious Life, New York: Free Press.——— ([1893] 1933), The Division of Labor in Society, trans. George Simpson, New York: Free Press
(44) Dutton, J.E., Dukerich, J.M., & Harquail, C.V. (1994), “ Organizational images and member identification, ” Administrative Science
Quarterly,39(2) ,pp.239-263.
(45) Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh (1987), “Developing Buyer-Seller Relationship,” Journal of Marketing, 51(April), 11-27.
(46) Eagly, A. and Chaiken, S. (1993), The psychology of attitudes, Harcourt Brace Jovanovich, Inc., Fort Worth, TX.
(47) Eighmey, J., (1997) “Profiling User Responses to Commercial Web Sites,”
Journal of Advertising Research, May/June, pp.21-35.
(48) Ellemers, N, Kortekaas, P, and Ouwerkerk, J.W (1999)
“Self-Categorisation,Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity,＂ European Journal of Social Psychology (29), pp. 371-389.
(49) Fornell, C., & D. F. Larcker (1981), “Evaluating Structural Equation Models with Unobservables and Measurement Error,” Journal of Marketing Research, Vol.18, No.1, pp. 39-50.
(50) Fournier, Susan (1991), “A Meaning-Based Framework for the Study of
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
Consumer Object relations,” Advances in Consumer Research, 18, pp.736-742.
(51) Franke N. and Shah S. (2003),“ How communities support innovative activities:An exploration of assistance and sharing among end-users,”
Research Policy, Vol. 32(1), pp.157.
(52) Garbarino, Ellen and Mark S. Johnson (1999), “The Different Roles of Satisfaction, trust, and Commitment in Customer Relationship,” Journal of Marketing,Vol.63, pp. 70-87.
(53) Hall,D.T. ＆ Schneider,B.（1972）, “Toward Specifying The Concept of Work. Climate：A Study of Roman Catholic Diocesan Priests, ”Journal of Applied Psychology, Vol.36, pp.19-39.
(54) Heehyoung Jang,Lorne Olfman,Ilsang Ko,Joon Koh,and Kyungtae Kim (2008), “The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty,” International Journal of Electronic Commerce, Vol.12 , pp.74-75.
(55) Herbert Kelman (1958),“Compliance, identification, and internalization:three processes of attitude change, ” Journal of Conflict Resolution (1) , pp.51-60.
(56) Hogg, M. A., & Abrams, D. (1988) “Social identification: A social
psychology of intergroup relations and group process,” London: Routledge.
(57) Holbrook, M. B., & Hirschman, E. C. (1982), “The experiential aspects of consumption: Consumer fantasies, feelings, and fun,” Journal of Consumer Research, 9(5), pp.132-140.
(58) Huh,Y U, Keller. F R Redman.T.C, and Watkins. A.R(1990),“Data Quality”, Information and Software Technology(32), pp.559-565
(59) Jacoby, J. & Kyner, D.B. (1973) “Brand loyalty vs repeat purchasing behavior,” Journal of Marketing Research, vol. 10, pp.1-9.
(60) Jacoby, Jacob and Robert Chestnut (1978) “Brand Loyalty Measurement and Management,” New York：John Wiley & Sons。
(61) Jaworski, Bernard J. and Ajay K.Kohli(1993), “Market Orientation :Antece nts and consequences ,” Journal of Marketing, vol. 57(July), pp.53-70.
(62) Jones, T.O. & Sasser, W.E. Jr. (1995), “ Why Satisfied Customers Defect ,”
Harvard Business Review, vol.73, pp.88-99.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
(63) Kannan, P. K., Ai-Mei Chang & Andrew B. Whinston (2000), “Electronic Communities in E-Business: Their Role and Issues,” Information Systems Frontiers, 1(4), pp.415.
(64) Kasper, H.(1988),“On Problem Perception, Dissatisfaction and Brand Loyalty,” Journal of Economic Psychology, Vol.9, pp.387-397
(65) Keaveney, S. M. (1995), “Customer Switching Behavior in Service
Industries: An Exploratory Article,” Journal of Marketing, 59(2): pp. 71-82.
(66) Knippenberg, D. & Schie, E. C. (2000), “ Foci and correlates of
organizational identification,”Journal of Organizational Psychology, 73, pp.137-147.
(67) Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kurnar (1993), “Markor: A Measure of Market Orientation,” Journal of Marketing Research, vol.
30(November), pp.467-477.
(68) Koh, J. & Kim, Y. G. (2004), “Knowledge Sharing in Virtual
Communities:An e-Business Perspective,” Expert Systems with Applications, 26, pp.155-166.
(69) Lastovicka, John L. and Gardner, David M.（1978）, ”Components of Involvement,” in Attitude Research Plays for High Stakes, pp. 53-73.
(70) Lave, J. & Wenger, E. (1991),“Situated learning: Legitimate peripheral participation,” NY: Cambridge University Press.
(71) Lee, J.Y. & Kim, Y.G. (2005),“The Effects of Community Characteristics on Customer Commitment and Loyalty in the Online Consumer Community,” In Korea Society of Management Information System Conference, pp. 841–848.
(72) Lin, J. & H. Lu.(2000),“Towards an understanding of the behavioural intention to use a website,＂International Journal of Information Management 20, pp.197-208.
(73) Liu, C., and Arnett, K.P.(2000), “Exploring the Factors Associated with Web Site Success in the. Context of Electronic Commerce,” Information &
Management (38:1), pp. 23-33
(74) Mael, F. A. and B. E. Asforth (1989), “Social identity theory and the organization” Academy of Management Review, vol. 14(1), 20-39.
(75) Maltz and Ajay K. Kohli (1996), “ Market Intelligence Dissemination Across
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
Functional Boundaries,” Journal of Marketing Research, vol. 33(February), pp.47-61.
(76) Marshall, Gordon (1994), The Concise Oxford Dictionary of Sociology, Oxford: Oxford University Press
(77) McAlexander, J.H., Schouten, J.W., and Koenig, H.F.(2002), “Building Brand Community, ” Journal of Marketing, Vol. 66（1）, pp. 38-55
(78) McAlexander, J. H. and J. W. Schouten (1998), “Brandfests: Servicescapes for theCultivation of Brand Equity,” in Servicescapes: The Concept of Place in Contemporary Markets, ed. Sherry, J. F., Jr. Chicago, NTC Business Books, pp.377–402.
(79) McAllister, D.J. (1995), “Affect- and cognition-based trust as foundations for interpersonal cooperation in organizations,” Academy of Management Journal, vol. 38, pp.24-59
(80) McCold, Paul & Wachtel Benjamin (1998). “Community is not a Place: A New Look at Community Justice Initiatives,” Contemporary Justice Review, 1(1), pp.71.
(81) Mcfadden, F. R. and Hoffer, J. A., "Data Base Management", 2nd ed., The Benjamin/Camming Co., 1988.
(82) McGrath, M. A., J. F. Sherry, Jr., and D. D. Heisley (1993), “An
Ethnographic Study of an Urban Periodic Marketplace: Lessons from the Midville Farmer’s Market,” Journal of Retailing, 69 (fall), pp.280–319.
(83) McKinney, Yoon and Zahedi(2002),“The Measurement of Web-Customer Satisfaction: AnExpection and Disconfirmation Approach,” Information Systems Research,13(3), pp.296-315.
(84) McLeod, R. Jr., Management Information Systems, New York : Macmillan Publishing Company, 1990
(85) McLuhan, Marshall (1964), Understanding Media, London: Routledge &
Kegan Paul.
(86) McMillan, D. and D. Chavis. (1996) “Sense of Community," Journal of Community Psychology, Vol. 24(4), pp.315-325.
(87) Menon, Anil and Rajan P. Vardarajan (1992), “A Model of Marketing Knowledge Use Within Firms,” Journal of Marketing ,vol. 56(October),
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
pp.53-71.
(88) Moorman, Christine (1998), “Cultural Antecedents and New Product Outcomes,” Journal of Marketing Research, vol.32 (August), pp.318-335.
(89) Moorman, Rohit Deshpande, and Gerald Zaltman (1993), “Factors Affecting Trust in Market Research Relationships,” Journal of Marketing ,vol.
57(Januray), pp.81-101.
(90) Muniz, A., M., Jr., and T. C. O’Guinn (2001), “Brand Community,” Journal of Consumer Research, 27(4), pp.412-432.
(91) Newman, J.W. & R.A. Werbel (1973),“Multivariate Analysis of Brand Loyalty for Major Household Appliances,＂ Journal of Marketing Research, vol.10, pp.404-409.
(92) Obst, P., L Zinkiewicz, S. G. Smith (2002), “Sense of Community in Science Fiction Fandom. Part 1. Understanding Sense of Community in an
International Community of Interest,” Journal of Community Psychology,30(1), pp. 87-103.
(93) Oliver, Richard L.(1999), “Whence Consumer Loyalty？,Journal of Marketing, Vol. 63, pp.33-44
(94) Ong, Walter J. (1982), Orality and Literacy: The Technologizing of the World, London: Methuen.
(95) O’Reilly, C. and J. Chatman (1986) “Organizational Commitment and Psychological Attachment: The Effects of Compliance, Identification and Internationalization on Prosocial Behavior,” Journal of Applied Psychology, 71, pp. 492-499.
(96) Parks,M.R.,and Kory,F.(1996), “Marking friends in cyberspace ,” Jourmal of Communication,46,1(Winter) pp.80-97
(97) Patchen, M. (1970), Participation, achievement, and involvement on the job, Englewood Cliffs, NJ: Prentice Hall.
(98) Pincus, J. D., Knipp, J. E. and Rayfield, R.E. (1990), “Internal
Communication and Job Satisfaction Revisited: The Impact of Organizational Trust and Influence on Commercial Bank Supervisors, ” PR Research Annual, Vol. 2, pp.173-191.
(99) Pitt, L. F., Kavan C. B. and Watson, R. T.(1995), "Service Quality : A
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
Measure of Information Systems Effectiveness", MIS Quarterly, Vol. 19, June , pp. 173-187
(100) Pugh, L(1991).,“Customer Satisfaction Guarantees Customer Loyalty,”
Do It Yourself Retailing 161, pp.75-87
(101) Rai, A., S.S. Lang and R.B. Welker (2002), “Assessing the Validity of IS Success Models: An Empirical Test and Theoretical Analysis,” Information Systems Research, Vol. 13, No. 1, pp. 50-69.
(102) Rheingold, Howard (1993), Cold Knowledge and Social Warmth, Newsweek, 122(1), pp.49.
(103) Riketta, M. (2005), “Organizational Identification: A Meta-analysis,”
Journal of 95 Vocational Behavior, 66(2), pp.358–384.
(104) Roberts, K. and O’Reilly, C. (1974), “Measuring Organizational Communication,” Journal of Applied Psychology, Vol.59, pp.321-326.
(105) Romm, Celia, Nava Pliskin & Rodney Clarke (1997), “Virtual Communities and Society: Toward an Integrative Three Phase Model”, International Journal of Information Management, 17(4), pp.261-271.
(106) Rosenbaum, Mark S., Ostrom, Amy L., and Kuntze Ronald(2005),
“Loyalty Programs and A Sense of Community, ” Journal of Services Marketing, Vol. 19（4）, pp.222-233
(107) Rothaermel, F. T. & S. Sugiyama (2001), “Virtual Internet
Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of TimeZone.com,” Journal of Management, 27(3), pp.297-312.
(108) Schouten , J W, McAlexander , J H , and Koenig , H F.(2007)
“Transcendent customer experience and brand community,”Journal of the Academic Marketing Science , 35 (3) , pp. 357 - 368.
(109) Schouten and Mcalexander (1995), “Subcultures of Consumption: An Ethnography of the New Bikers, ” Journal of Consumer Research, 22, pp.43-61.
(110) Seddon P & Kiew M-Y. “A Partial Test and Development of DeLone and McLean'sModel of IS Success,” The Australian Journal of Information Systems, 4 (1),1996, pp.90-109.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
(111) Seddon, P. B., & Yip, S. K.(1992) “An empirical evaluation of user information satisfaction(UIS) measures for use with general ledger accounting software,” Journalof Information Systems, 6(1), pp.75-92.
(112) Shu, Jing Ou(2003),“ Identifying the factors that affect consumers’
willingness to do internet shopping” Masters thesis, Concordia University.
pp43
(113) Singh, J. & D. Sirdeshmukh (2000), “Agency and trust mechanisms in consumer satisfaction and loyalty judgments,” Journal of the Academy of Marketing Science, 28 (1) , pp.150-167.
(114) Sitkin, S.B. (1995), “On the positive effects of legalization on trust,”
Research on Negotiation in Organizations, vol. 5, pp.185-217.
(115) Slater, Stanley F.and John C. Narver (1995), “Market Orientation and the Learning Organization,” Journal of Marketing, vol. 59(July), pp.63-74.
(116) Stevens, J. M. , Beyer, J. M. & Trice, H. M. (1978),“Assessing personal , role and organizational predictor of managerial commitment. ,”Academy of Management Journal, 21, pp.380-396.
(117) Stewart, David W. (1999), “Beginning Again: Change and Renewel in Intellectucal Communities,” Journal of Marketing, 63(4), pp.2-5.
(118) Tajfel, H. (1974) ,“Social Identity and Intergroup Behavior,” Social Science Information, 13, pp.65-93.
(119) Tajfel, H. (1978) ,“Differentiation between Social Groups: Studies in the Social Psychology of Intergroup Relations,” London: Academic Press.
(120) Tajfel, H. (1981), “Human Groups and Social Categories : Studies in the Social Psychology,” New York: Cambridge University Press.
(121) Turner, J. C. (1985), “Social categorization and the self-concept: A social cognitive theory of group behavior. In E. J. Lawler, Advances in group processes,” Theory and research, Vol.2, pp.77-122.
(122) Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M.
S. (1987), “Rediscovering the Social Group,” Oxford: Blackwell.
(123) Wallendorf, R. A., & Arnould, E. J. (1988) ,“ My favorite things: A cross-cultural inquiry into object attachment, possessiveness, and social linkages,” Journal of Consumer Research, 14(4), pp.531-547.
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
(124) Wang.R.Y and Strong, D.M(1996),“ Beyond Accuracy：What Data Quality Means to Data Consumers,” Journal of Management Information Systems(12;4), pp5-34
(125) Weber, Max ([1922] 1978), Economy and Society, Berkeley: University of California Press.
(126) Wellman, B., Salaff, J.,&Dimitrova,D. (1996), “ Computer networks as social networks:collaborative work,telework,and virtual community,”Annual Review of Sociology,22 , pp.213-238
(127) Wenger, E. C. & Snyder, W. M. (2000) “Communities of Practice：The organizational frontier,” Harvard Business Review, 78(1), pp. 139-145.
(128) Wiener, Y. (1982), “Commitment in organizations: A normative view,”
Academy of Management Review, 7(3), pp.418-428.
(129) Zeithaml, V. A., L. L. Berry, and A. Parasuraman (1996), “The Behavioral Consequence of Service Quality, Journal of Marketing,”Vol.60, pp.31-46.
(130) Zmud, R. W. (1978), “An Empirical Investigation of Dimensionality of the Concept of Information”, Decision Science, pp.187-195..
‧ 國
立 政 治 大 學
‧
N a tio na
l C h engchi U ni ve rs it y
附錄
附錄
1. 請問您在過去三年內有無加入過任何一家有機食品商店的會員？
□ 無 (請跳至第 4 題)
□ 有 (請續答)
2. 請問您在過去三年內加入過下列哪幾家有機食品商店的會員？
□ 棉花田 □無毒的家 □有機傳奇 □主婦聯盟 □聖德科斯
□ 里仁 □綠色小鎮 □有機緣地 □其他（請指明）
□ 里仁 □綠色小鎮 □有機緣地 □其他（請指明）