第五章 結論與建議
5.4 未來展望
(1) 針對不同的行動社群種類進行探討
由於時間的關係，本研究只針對整體的網路團購消費者來進行探討，未來希 望能針對虛擬社群、LINE等分類進行研究；由於在台灣的消費者能注重於yahoo 團購網站有著相當多的使用者數，未來可以針對類似LINE等的社群、並提出更多 不同的理論模式進行研究與比較。
(2) 加入更多現今的消費者因素與看法發展出更好的理論模式
本研究只針對O2O團購消費者對於消費者的積極參與程度與創造出來的因素 進行探討，所以希望未來能加入更多可能會影響消費者的消費因素或其他知覺價 值的因素進行探討，建構出更完善的研究模式來詮釋科技不斷改變的新型的消費 者購物方式。
(3) 可針對不同國家的消費者進行網路團購的研究
據本研究的結果推論，在台灣的主要團購網站還是以Yahoo團購網為主。未來 研究可以以加入其他國家的消費者常使用的購物平臺以及消費模式，進而瞭解他 國與台灣網路團購者的差異，發展出更具有代表性的理論與實證結果。
可以延伸此題目繼續探討未來O2O2O的消費模式
本研究只針對O2O團購的研究情境，建立關於影響消費者積極參與O2O團購之 前置因素以及所創造出來的消費價值之因果關係進行探討，但隨著網路通訊科技 的日新月異，未來電子商務環境的世代創新，將可能會創造出各類不同線上線下 迴圈交替的新興消費模式，凡此皆為後續研究者可以繼續深入研討的議題。
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網路文章部分
[01] 2012 年中華民國電子商務年鑑市場應用篇。波士頓顧問集團研究報告。2012 年，取自：
http://ebooks.lib.ntu.edu.tw/1_file/iii/102052001/2012-3application.pdf
[02] 2014 年台灣財團法人網路資訊中心。臺灣寬頻網路使用調查報告。2014 年，
台灣財團法人網路資訊中心，取自：
http://www.twnic.net.tw/download/200307/20140820e.pdf
[03] 2014 年上半年臺灣民眾最常使用的百大 APP。2014 年，資策會 FIND，取自：
http://www.iii.org.tw/Service/3_1_1_c.aspx?id=1356
[04] 2014 年上半年台灣消費者行為調查。資策會 FIND 發布。2014 年七月，取自:
http://www.iii.org.tw/Service/3_1_1_c.aspx?id=1356 [05] O2O 簡介。維基百科，取自：
http://zh.wikipedia.org/wiki/O2O
[06] 資策會 FIND（2013）。無所不在的電子商務【部落格影音資料：王義智分析 師 專 訪 】。 2015 年 3 月 16 日 ， 取 自 ： http://www.youtube.com/watch?
v=bBKE7Wq8zmA.
[07] 資策會 FIND（2015）。今年電子商務市場將破兆元。【部落格影音資料：王義 智分析師專訪】。2015 年 3 月 16 日，取自：取自:https://tw.news.yahoo.com /--finance.html.
[08] O2O 購物，好玩好買好優惠。Google 的 Consumer Barometer。2015 年 2 月，
取自: http://www.urad.com.tw/2015/02/
附錄一 本研究正式問卷 響之研究】，藉由團購平台(如： 17Life、ihergo-愛合購、GOMAJI-夠麻吉、PTT-合購版、GROUPON-台灣等)進行線上商品或服務購買時，有關消費者資訊交換及價
第壹部分：團購經驗問項(◎敬請 您每題均作答)