5.3 研究建議
5.3.2 未來研究建議
本研究僅針對赤崁樓遊客，大台南擁有許多豐富古蹟資源，建議後續研究者 可擴大研究的範圍，以大台南其他知名景點如安平古堡、孔子廟、億載金城等，
利用此架構模式比較其差異度。本研究無細分動機，可延伸動機之推拉模式深入 探索動機與其滿意度之關係(Jang & Wu, 2006; Yooshik & Muzaffer, 2005;Yoon &
Uysal, 2005)。Martín 和 Bosque(2008b)建構認知－情感模式觀光客滿意度研究，研 究發現認知意象和情感意象合併成目的地意象對滿意度無顯著影響，反之期待和 正負面情緒對滿意度影響更甚，未來研究上建議可併入期待和情緒一同探究對此 模式之影響。本研究僅探討認知意象與情感意象，Beeril 和 Martín(2004a)探討目的 地影響因素更進一步探討資訊來源對意象之影響，若加入廣告宣傳、旅遊手冊、
網路網站等資訊源對意象之探討可更深入瞭解印象來源對意象之影響。
103 103
參考文獻 參考文獻參考文獻 參考文獻
台南市文化局網站，2011，下載時間：2011/01/27，www.tnc.gov.tw 台南市政府網站，2011，下載時間：2011/01/27，www.tncg.gov.tw
交通部觀光局，2011，交通部資訊月報 100 年 1 月 15 日月刊，下載時間：2011/01/25，
www.admin.taiwan.net.tw
交通部觀光局，2011，觀光統計行政資訊系統，中華民國 2010 年國人旅遊狀況調 查，下載時間：2011/07/16，www.admin.taiwan.net.tw
交通部觀光局，2011，觀光統計行政資訊系統，2010 年於國內主要觀光遊憩據點 遊客人數統計表，下載時間：2011/07/16，www.admin.taiwan.net.tw
吳明隆，2006，結構方程模式—SIMPLIS 的應用，台北：五南圖書出版股份有限 公司。
吳明隆，2007，SPSS 操作與應用問卷統計分析實務，台北：五南圖書出版股份有 限公司。
吳國清、陳美存和鄭天明，2007，河岸休閒遊憩行為模式之研究－以高雄愛河為 例，旅遊管理研究，7(2)，頁 117-144。
李宗鴻，2005，國家森林遊樂區遊客遊憩體驗之研究，真理觀光學報，3，頁 49-71。
李明儒和陳雅捷，2010，探討島嶼遊客體驗價值、滿意度以及重遊意願之研究－
以澎湖吉貝嶼、七美嶼爲例，休閒產業管理學刊，3(1)，頁 1-18。
李青松、陳聖林和車成緯，2010，青年旅遊之媒體行銷對旅遊意象、活動吸引力 與旅遊意願的影響－以馬祖地區為例，休閒事業研究，8(3)，頁 25-43。
周子敬，2006，結構方程式模式(SEM)－精通 LISREL，台北：全華科技圖書股份 有限公司。
林宗賢和王維靖，2008，研究遊客對文化襲產旅遊區的動機與知覺之研究－以台 南億載金城為例，旅遊管理研究，8(1)，頁 41-58。
林若慧、陳澤義和劉瓊如，2003，海岸型風景區之旅遊意象對遊客行為意圖之影 響－以遊客滿意度為仲介變數，戶外遊憩研究，16(2)，頁 1-22。
張廖麗珠，2010，遊客對鹿港鎮旅遊意象、旅遊品質、知覺價值與再遊意願之研 究，休閒產業管理學刊，3(1)，頁 62-80。
許立群和廖珮玟，2007，旅遊意象對滿意度與行為意圖之研究－以花蓮海洋公園 為例，遠東學報，23(3)，頁 565-590。
陳良進、陳俊碩和張翠真，2008，休閒農場體驗、旅遊地意象對滿意度以及重遊 意願關係之研究－以花蓮新光兆豐休閒農場為例，修平學報，16，頁 125-150。
黃芳銘，2004，社會科學統計方法學：結構方程模式，台北：五南圖書出版股份 有限公司。
黃昱凱、蘇展平和謝瑋莉，2009，安平古堡園區服務品質、遊客滿意度與行為意 象之研究，文化事業與管理研究，2，頁 47-66。
劉泳倫、林瑋珊、鄒哲宗和曾家鈺，2010，東石漁人碼頭遊客旅遊動機、需求、
滿意度和重遊意願之相關研究，稻江學報，4(2)，頁 1-19。
薛宇初、李明聰和劉修祥，2010，太魯閣國家公園遊客旅遊動機、目的地意象之 相關研究，休閒暨觀光產業研究，1，頁 28-53。
104 104
Ahmed, Z. U. (1991). The Influence of the components of a state's tourist image on product positioning strategy. Tourism Management, 12, 331-340.
doi:10.1016/0261-5177(91)90045-U
Ahmed, Z. U. (1996). The need for the identification of the constituents of a destination’s tourist image a promotional segmentation perspective. Revue du Tourisme, 51, 44–57.
Ajzen, I., & Driver, B. L. (1992). Application of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24, 207–224. Retrieved from Business Source Premier, EBSCO.
Alcañiz, E. B., García, I. S., & Blas, S. S. (2005). Relationships among residents’ image, evaluation of the stay and post-purchase behavior. Journal of Vacation Marketing, 11, 291-302. doi:10.1177/1356766705056626
Alford, P. (1998). Positioning the destination product: Can regional tourist boards learn from private sectors practice? Journal of Travel and Tourism Marketing, 7, 53–68.
doi:10.1300/J073v07n02_03.
Alhemoud, A. M., & Armstrong, E. G. (1996). Image of tourism attractions in Kuwait.
Journal of Travel Research, 34, 76–80. doi:10.1177/004728759603400413.
Amor, F., Calabuig, C., Abellán, J., & Monfort, V. M. (1994). Barriers found in repositioning a mediterranean sun and beach product: The valencian case.In A.
Seaton (Ed.), Tourism: The state of the art (pp. 428–435). Chichester: Wiley.
Anand, P., Holbrook, M. B., & Stephens, D. (1988). The formation of affective judgments: The cognitive–affective model versus the independence hypothesis.
Journal of Consumer Research, 15, 386–391. Retrieved from http://www.jstor.org/stable/2489473
Anderson, E. W. (1998). Word-of-mouth as a consequence of customer satisfaction.
Journal of Services Research, 1, 5–17. doi:10.1177/109467059800100102
Anderson, E. W., & Sullivan, M. W. (1990). Customer satisfaction and retention across firms. Presentation at the TIMS college of marketing special interest conference on services marketing. TN: Nashville.
Anderson, R. E. (1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research, 10, 38–44. Retrieved from Business Source Premier, EBSCO.
Antanassopoulos, A., Gournaris, S. P., & Stathakopoulos, V. (2001). Behavioural responses to customer satisfaction: An empirical study. European Journal of Marketing, 35, 687–708. Retrieved from Business Source Premier, EBSCO.
Apostolakis, A., & Jaffry, S. (2005). A choice modeling application for Greek heritage attractions. Journal of Travel Research, 43, 309–318.
doi:10.1177/0047287504272035.
Ashworth, G. J. (1991). Products, places and promotion: Destination images in the analysis of the tourism industry. In T. Sinclair, & M. J. Stabler, (Eds.), The tourism industry: An international analysis (pp. 121–142). Wallingford: CAB International.
Ashworth, G. J., & Voogd, H. (1990). Selling the city: Marketing approaches in public sector urban planning. Chichester: Wiley.
Ashworth, G., & Goodall, B. (1988). Tourist images: Marketing considerations. In B.
Goodall, & G. Ashworth (Eds.), The promotion of destination regions (pp.
105 105
213–238). London: Croom Helm.
Assael, H. (1984). Consumer behavior and marketing action. Boston: Kent Publishing.
Bagozzi, R. P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, Special Issue: Theoretical Advances in Social Psychology, 55(2), 178–204.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models.
Journal of the Academy of Marketing Science, 16, 74-94.
doi:10.1177/009207038801600107
Baker, P., & Crompton, G. N. (2000). Quality, satisfaction and behavioral intentions.
Annals of Tourism Research, 27(3), 785–804.
doi:10.1016/S0160-7383(99)00108-5
Baloglu, S. (1997). The relationship between destination images and sociodemographic and trip characteristics of international travelers. Journal of Vacation Marketing, 3, 221-233. Retrieved from ProQuest-ABI/INFORM Global
Baloglu, S., & Mccleary, K. W. (1999a). A model of destination image formation.
Annals of Tourism Research, 26, 868-897. doi:10.1016/S0160-7383(99)00030-4 Baloglu, S., & McCleary, K. W. (1999b). US international pleasure travelers’ images of
four Mediterranean destinations: A comparison of visitors and nonvisitors. Journal of Travel Research, 38, 114–129. doi:10.1177/0047287589903800207
Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32(2), 94–104. Retrieved from Business Source Premier, EBSCO.
Beard, J. G., & Ragheb, M. G. (1980). Measuring leisure satisfaction. Journal of Leisure Research, 12, 20–33. doi:10.1177/004728758001900257
Beeril, A., & Martín, J. D. (2004a). Factors influencing destination image. Annals of Tourism Research, 31, 657-681. doi:10.1016/j.annals.2004.01.010
Beeril, A., & Martín, J. D. (2004b). Tourist’ characteristics and the perceived image of tourist destinations: A quantitative analysis-a case study of Lanzarote, Spain.
Journal of Tourism Management, 25, 623-636. doi:10.1016/j.tourman.2003.06.004 Berkman, H. W., & Gilson, C. C. (1978). Consumer behavior: Concepts and strategies.
Belmont, CA: Dickenson Press.
Bettman, J. R. (1979). An information processing theory of consumer choice. Reading, MA: Addison-Wesley Publishing Company.
Bigńe, J. E., Sánchez, M. I., & Sánchez, J. (2001). Tourism image, evaluation variables, and afterpurchase behaviour: Inter-relationship. Tourism Management, 22, 607–616. doi:10.1016/S0261-5177(01)00035-8
Birgit, L. (2001). Image segmentation: The case of a tourism destination. Journal of Service Marketing, 15, 49–66. doi:10.1108/08876040110381517
Borchgrvink, C. P., & Knutson, B. J. (1997). Norway seen from abroad: Perceptions of Norway and Norwegian tourism: An image study. Journal of Hospitality and Leisure Marketing, 4, 25–48. Retrieved from Business Source Premier, EBSCO.
Bordás, E., & Rubio, M. L. (1993). La Imagen Turstica de EspanaUn Modelo de Gestio´n a Largo Plazo. Informacio´n Comercial Espanola, 722(1), 107-118.
Bosque, I. R., & Martín, H. S. (2008). Tourist satisfaction a cognitive-affective model.
Annals of Tourism Research, 35, 551–573. doi:10.1016/j.annals.2008.02.006 Boulding, K. E. (1956). The image: Knowledge and life in society. Ann Arbor, MI:
106 106
University of Michigan Press.
Boulding, W., Kalra, A., Staelin, R., & Zeithmal, V. (1993). A dynamic process model of service quality: From expectations to behavioural intentions. Journal of Marketing Research, 30, 7–27. Retrieved from Business Source Premier, EBSCO.
Brady, M. K., & Cronin, J. (2001). Some new thoughts on conceptualizing perceived service quality: A hierarchical approach. Journal of Marketing, 65, 34–49.
Retrieved from Business Source Premier, EBSCO.
Brady, M. K., Knight, G. A., Cronin, J. J., Tomas, G., Hult, M., & Keillor, B. D. (2005).
Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models. Journal of Retailing, 81(3), 215–230.
doi:10.1016/j.jretai.2005.07.005
Bramwell, B., & Rawding, L. (1996). Tourism marketing images of industrial cities.
Annals of Tourism Research, 23, 201–221. doi:10.1016/0160-7383(95)00061-5 Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior.
Journal of Consumer Research, 14, 350–362. Retrieved from http://www.jstor.org/stable/2489496
Burgess, J. (1978). Image and identity. Occasional Papers in Geography 23. University of Hall Publications.
Calantone, R. J., Di Benedetto, C. A., Hakam, A., & Bojanic, D. C. (1989). Multiple multinational tourism positioning using correspondence analysis. Journal of Travel Research, 28, 25–32. doi:10.1177/004728758902800207
Carmichael, B. (1992). Using conjoint modelling to measure tourist image and analyse ski resort choice. In P. Johnson, & B. Thomas, (Eds.), Choice and demand in tourism (pp. 93–106). London: Mansell.
Castro, C. B., Armario, E. M., & Ruiz, D. M. (2007). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behaviour. Tourism Management, 28, 175-187. doi:10.1016/j.tourman.2005.11.013 Cha, S., McCleary, K. W., & Uysal, M. (1995). Travel motivations of Japanese overseas
travellers: A factor–cluster segmentation approach. Journal of Travel Research, 34, 33–39. doi:10.1177/004728759503400104
Chen, C. C., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31, 29-35.
doi:10.1016/j.tourman.2009.02.008
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28, 1115-1122.
doi:10.1016/j.tourman.2006.07.007
Chen, H. L. (2002). Consumer involvement and information search among adult Chinese participants in arts festival and art museums in New York Metropolitan Area. New York: New York University.
Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, 624-636. doi:10.1016/j.tourman.2007.06.007
Chiou, J. S., & Droge, C. (2006). Service quality, trust, specific asset investment, and expertise: Direct and indirect effects in a satisfaction-loyalty network. Journal of the Academy of Marketing Science, 34, 613–627. Retrieved from Business Source Premier, EBSCO.
107 107
Chon, K. (1991). Tourism destination image modification process: Marketing implications. Tourism Management, 12, 68–72.
doi:10.1016/0261-5177(91)90030-W
Churchill, G. A., & Suprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19, 491–504. Retrieved from Business Source Premier, EBSCO.
Cole, S. T., & Illum, S. F. (2006). Examining the mediating role of festival visitors’
satisfaction in the relationship between service quality and behavioral intentions.
Journal of Vacation Marketing, 12, 160-173. doi:10.1177/1356766706062156 Cooper, C., Fletcher, J., Gilbert, D., & Wanhill, S. (1993). In Tourism: Principles and
practice. Harlow: Longman Scientific & Technical.
Coshall, J. T. (2000). Measurement of tourists’ images: The repertory grid approach.
Journal of Travel Research, 39, 85–89. doi:10.1177/004728750003900111
Crompton, J. L. (1979a). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon the image. Journal of Travel Research, 17(4)18-23. doi:10.1177/004728757901700404
Crompton, J. L. (1979b). Motivation for pleasure vacation. Annals of Tourism Research, 6, 408–424. doi:10.1016/0160-7383(79)90004-5
Crompton, J. L., & Ankomah, P. K. (1993). Choice set propositions in destination decisions. Annals of Tourism Research, 20, 61-476.
doi:10.1016/0160-7383(93)90003-L
Crompton, J. L., & McKay, S. L. (1997). Motives of visitors attending festival events.
Annals of Tourism Research, 24, 425–439. doi:10.1016/S0160-7383(97)80010-2 Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and
extension. Journal of Marketing, 56, 55–68. Retrieved from Business Source Premier, EBSCO.
Cronin, J., & Taylor, S. A. (1994). SERVPERF versus SERVQUAL: Reconciling performance based and perception based—minus expectation—measurements of service quality. Journal of Marketing, 58, 125–131. Retrieved from Business Source Premier, EBSCO.
Dadgostar, B., & Isotalo, R. M. (1992). Factors affecting time spent by near-home tourists in city destinations. Journal of Travel Research, 31, 34–39.
doi:10.1177/004728759203100206
Dadgostar, B., & Isotalo, R. M. (1995). Content of city destination image for near-home tourists. Journal of Hospitality and Leisure Marketing, 3, 25–34. Retrieved from Business Source Premier, EBSCO.
Dann, G. (1996). Tourist images of a destination: An alternative analysis. In D. R.
Fesenmaier, J. T. O'Leary & M. Uysal (Eds.), Recent advances in tourism marketing research (pp.41-55) New York: The Haworth Press.
Dann, G. M. S. (1981). Tourist motivation an appraisal. Annals of Tourism Research, 8, 187–219. doi:10.1016/0160-7383(81)90082-7
Denstadli, J. M., & Hjorthol, R. J. (2003). Testing the accuracy of collected geoinformation in the Norwegian Personal Travel Survey–experiences from a pilot study. Journal of Transport Geography, 11(1), 47-54.
doi:10.1016/S0966-6923(02)00053-4
DeVellis, R. F. (1991). Scale development theory and applications. London: SAGE.
108 108
Dichter, E. (1985). What is in an image? Journal of Consumer Marketing, 2, 78-81.
doi:10.1108/eb038824
Duman, T., & Mattila, A. S. (2005). The role of affective factors on perceived cruise vacation value. Tourism Management, 26, 311–323.
doi:10.1016/j.tourman.2003.11.014
Echtner, C. M., & Ritchie, B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31, 3-13.
doi:10.1177/004728759303100402
Echtner, C. M., & Ritchie, J. R. B. (1991). The meaning and measurement of destination image. Journal of Tourism Studies, 2(2), 2–12.
Eizaguirre, A., & Laka, J. P. (1996). Competencia entre ciudades. Medicio´n de la imagen comparada de 7 metropolis espan˜iolas. Boletin de Estudios Econo´micos, 51, 67–88.
Embacher, J., & Buttle, F. (1989). A repertory grid analysis of Austria’s image as a summer vacation destination. Journal of Travel Research, 27, 3–7.
doi:10.1177/004728758902700302
Engel, J. E., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.).
Chicago: Dryden Press.
Fakeye, P. C., & Crompton, J. L. (1991). Images differences between prospective, first-time and repeat visitors to the Lower Rio Grande valley. Journal of Travel Research, 30(2), 10–16. doi:10.1177/004728759103000202
Fakeye, P., & Crompton, J. (1991). Image difference between prospective, first-time, and repeat visitors to the lower Rio Grande valley. Journal of Travel Research, 30, 10–16. doi:10.1177/004728759103000202
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research reading. Journal of Leisure Research, 27, 61-84.
Retrieved from Business Source Premier, EBSCO.
Font, X. (1997). Managing the tourist destination’s image. Journal of Vacation Marketing, 3(2), 123–131. doi:10.1177/135676679700300203
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience.
Journal of Marketing, 56, 6–21. Retrieved from Business Source Premier, EBSCO.
Gallarza, M. G., Saura, I. G., & García, H. C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29, 56-78.
doi:10.1016/S0160-7383(01)00031-7
Gartner, W. (1989). Tourism image: attribute measurement of state tourism products using multidimensional techniques. Journal of Travel Research, 28, 16-20.
doi:10.1177/004728758902800205
Gartner, W. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2, 191–216. Retrieved from Business Source Premier, EBSCO.
Gartner, W. (1996). Tourism development: Principles, policies, and policies. New York:
Van Nostram Reinhold.
Gartner, W. C., & Hunt, J. D. (1987). An analysis of state image change over a twelve-year period (1971–1983). Journal of Travel Research, 26, 15–19.
doi:10.1177/004728758702600204
Gay, L. R. (1992). Educational research competencies for analysis and application.
New York: Macmillan.
109 109
Getz, D. (1994). Residents’ attitudes towards tourism: A longitudinal study in Spey Valley, Scotland. Tourism Management, 15, 247–258.
doi:10.1016/0261-5177(94)90041-8
Giese, J. L., & Cote, J. A. (2000). Defining consumer satisfaction. Academy of Marketing Science Review (online), Retrieved from http://www.amsreview.org/amsrev/theory/giese00-01.html.
Gnoth, J. (1994). Quality of service and tourist satisfaction. In: S. Witt, & L. Moutinho (Eds.), Tourism marketing and management handbook (pp. 279–284). Hempel Hempstead: Prentice-Hall.
Goeldner, C. R., & Ritchie, J. R. (2003). Tourism: Principles, practices, philosophies.
Hoboken, NJ: John Wiley & Sons.
Goodrich, J. N. (1978). A new approach to image analysis through multidimensional scaling. Journal of Travel Research, 16, 3-7. doi:10.1177/004728757801600302 Goossens, C. (2000). Tourism information and pleasure motivation. Annals of Tourism
Research, 27, 301–321. doi:10.1016/S0160-7383(99)00067-5
Gunn, C. (1972). Vacationscape: Designing tourist regions. Austin: University of Texas.
Gunn, C. A. (1988). Vacationscape: Designing tourist regions. New York: Van Nostrand Reinhold.
Guthrie, J., & Gale, P. (1991). Positioning ski areas. New Horizons Conference Proceedings, University of Calgary, 551-569.
Haahti, A. J. (1986) Finland’s competitive position as a destination. Annals of Tourism Research, 13, 11–35. doi:10.1016/0160-7383(86)90055-1
Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis with readings. New York: Maxwell MacMillan International.
Halstead, D., & Page, T. J., Jr. (1992). The effects of satisfaction and complaining behavior on consumers repurchase behavior. Journal of Satisfaction, Dissatisfaction and Complaining Behavior, 5, 1–11. Retrieved from http://lilt.ilstu.edu/staylor/csdcb/articles/Volume5/Halstead%20et%20al%201992.p df
Hanqin, Z. Q., & Lam, T. (1999). An analysis of Mainland Chinese visitor’s motivations to visit Hong Kong. Tourism Management, 20, 587-594.
doi:10.1016/S0261-5177(99)00028-X
Heath, E., & Wall, G. (1992). Marketing tourism destination: A strategic planning approach, in target marketing and regional positioning strategy (pp. 89–121).
Chichester: Wiley.
Heskett, J., Sasser, W. E., & Schlesinger, L. A. (1997). The service profit chain. New York: Free Press.
Holbrook, M. B. (1978). Beyond attitude structure: Toward the informational determinants of attitude. Journal of Marketing Research, 15, 545–556. Retrieved from Business Source Premier, EBSCO.
Hrubes, D., Ajzen, I., & Daigle, J. (2001). Predicting hunting intentions and behavior:
An application of the theory of planned behavior. Leisure Sciences, 23, 165–178.
doi:10.1080/014904001316896855
Hudson, S. (1999). Consumer behavior related to tourism. In A. Pizam, & Y. Mansfeld (Eds.), Consumer behavior in travel and tourism (pp. 7–32). New York: The Haworth Press Inc
110 110
Hui, K. T., Wan, D., & Ho, A. (2007). Tourists’ satisfaction, recommendation and revisiting Singapore. Tourism Management, 28, 965–975.
doi:10.1016/j.tourman.2006.08.008
Hull, C. L. (1943). Principles of behavior. New York: Appleton-Century Crofts.
Hull, C. L. (1952). A behavior system. New Haven: Yale University Press.
Hunt, J. D. (1971). Image: A factor in tourism. Cited in N. Telisman-Kosuta (1989) Tourism Destination Image. In S. F. Witt & L. Moutinho (Eds.), Tourism marketing and management handbook (pp. 557–561). Cambridge: Prentice Hall.
Hunt, J. D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13, 1–17. doi:10.1177/004728757501300301
Hutchinson, J., Lai, F., & Wang, Y. (2009). Understanding the relationships of quality, value, equity, satisfaction, and behavioral intentions among golf travelers. Tourism Management, 30, 298–308. doi:10.1016/j.tourman.2008.07.010
Hwang, S. N., Lee, C., & Chen, H. J. (2005). The relationship among tourists'
Hwang, S. N., Lee, C., & Chen, H. J. (2005). The relationship among tourists'