5.3 研究限制
5.3.2 測量模型上的限制
本研究以體驗的角度檢驗一個總體框架，建立一個消費品牌關係之品牌忠誠度模式 的適配度，瞭解品牌忠誠度模式及品牌體驗、品牌認同、滿意度、品牌信任和品牌忠誠 度間的關係，對於其他可能影響因素並未加以討論。
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