1. 後續研究可以增加亞洲地區之外的航空公司為樣本,檢驗本研究結果推論至世界 各洲之適用性,以得較宏觀的見解。
2. 深入研究航空公司加入策略聯盟後,績效及各變數產生變化之情形,以及發生變 化之因素。
3. 未來可考量將時間、景氣、油價、全球各地社會安全等因素納入,以更準確的分 析航空客運業之績效。
4. 高油價時代造成低成本航空公司的興起,因未加入航空聯盟,在策略上行銷實務 操作上似彈性空間較大,未來可考量將兩者經營績效予以分析比較。
參考文獻
23. 郭宗智,「國內航空業者策略聯盟動機與型態之研究」,國立成功大學交通管理科
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