本研究根據研究所得之結果，依序給予行動社群業者、行動社群設計者以及後續研 究者相關建議，分述如下：
一、對行動社群業者之建議
(一) 深入了解參與者社交動機
由於動機會影響人們的實際行為，且本研究發現參與者之性別、年齡等對於使用行 動社群的社交動機有所不同，故業者應知悉自家行動社群參與者之主要使用動機，發展 能促進不同參與者使用動機之相關方案，以提升參與者之使用動機。
(二) 開拓參與者對行動社群不同的社交動機
本研究發現，使用時間在建立關係、維持關係、尋求歸屬感、尋求人氣動機有顯著 差異。故為了提升參與者使用時間與黏著度，業者或許能發展行動社群其他功能，來提 升參與者使用時間與黏著度，開拓使用該行動社群進行社交的動機。
二、對行動社群設計者之建議
(一) 發展新的功能供參與者選擇
本研究發現更新動態次數較高者，其尋求人氣之動機較高。為了加強尋求人氣之動 機，或許行動社群設計者可以發展各種圖片濾鏡、文字型態等供參與者選擇，提升其更 新動態的次數，進而促進參與者尋求人氣之動機。
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(二) 提供年齡高者友善的功能介面
本研究顯示年齡高者尋求歸屬感動機顯著低於其他年齡層參與者，推測除了年齡高 者在現實生活中已滿足歸屬感的需求，也可能因行動社群設計對於年齡高者來說不易操 作，故建議設計者可以考量年齡高者的使用需求，促進尋求歸屬感動機，以提升年齡高 者族群之使用頻率。
三、對後續研究者建議
(一) 針對不同社交動機、自我呈現策略之探究
由於本研究僅著重探究肯定性自我呈現策略，建議後續深入研究不同社交動機、自 我呈現策略。此外，也有學者(Zywica & Danowski, 2008)將在行動社群上公開資訊的情 形、功能運用的方式視為自我呈現策略的方法，建議後續研究者可深耕在行動社群上的 各種策略。
(二) 探討不同國家行動社群參與者之社交動機與自我呈現策略之關聯性
先前之研究(Jungsik, et al., 2011; Chu & Choi, 2010)大都僅探究不同國家參與者較 常使用何種自我呈現策略，對於不同國家參與者之社交動機與自我呈現策略之關聯的 相關研究尚少，且本研究對象為臺灣人民，故建議後續研究可針對不同國家參與者進 行探究。
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