第六章 研究結論與建議
第四節 研究限制
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第四節 研究限制
本研究之基於時間、資料來源、研究人員本身等限制，尚有在研究執行之實 際影響，使研究有所缺失無法精確，而產生研究限如下：
1. 本研究利用個案研究法，可能涉及訪談對象公司的商業機密，以及現階段無 法對外公開的計畫；故與訪談者確認後，在如何與品牌商共創價值提升的部 分，以一件該公司與品牌合作商的合作專案，作為主要對象的進行深入流程 探討，並視情況從中補充其他合作案之內容，因此可能會受限於個案企業和 專案的特殊性，而影響研推論。
2. 本研究個案大部分資訊由訪談所得，可能受限於受訪者之所處部門、參與專 案、個人背景，而受限於其主觀認知和透漏資訊的詳細程度，雖然訪談內容 有盡力於次級比對驗證，並與受訪者確認補充，但仍可能有不夠周延之處。
3. 本研究個案資訊和文獻部分，盡可能使用務實的客觀資料作為論述，但在分 析時不免受研究者的主觀意識而有所影響。
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