第五章 結論與研究限制
第三節 研究限制
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第三節 研究限制
無論創新擴散或新型創新擴散模型，皆利用早期消費大眾的特性，易理性的 接受能改善生活有關的新價值。所以從網路早期採用者發表的資料中，擷取他們 使用新商品的創意使用價值是可以影響到早期消費大眾的購買意願。另外，雖然 網路早期採用者與早期消費大眾之間並無任何實際的社會關聯網絡連結，但是只 要網路早期採用者的新商品創意使用價值夠高，就可以連動早期消費大眾的特性，
如同一種無形的社會關聯網絡，聯絡著鴻溝兩端的網路早期採用者和早期消費大 眾並跨過鴻溝。因此，在 Rogers 所定義早期消費大眾屬性的研究限制下，雖然 本研究以科技新商品和大學生為實驗對象獲得不錯的研究成果。但是否如同創新 理論般放諸四海皆準，尚需更多領域與更多樣的大眾進行驗證才能下定論，也是 今後研究學者可以繼續挑戰的研究領域。
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12. 黃佳瑜（譯）（民 95）。非品牌 (Brand hijack: Marketing without Marketing)
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14. 楊蕙菁（民 87）。從「小虎隊」到「四大天王」－臺灣流行音樂偶像崇拜現 象（未出版之碩士論文）。國立臺灣大學，臺北市。
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16. 蔡崇隆（譯）（民 80）。消費社會與消費慾望（原作者：Jean Baudrillard）。
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有用 -學習&休 閒效率
17 小筆電讓我容易使用零碎的時間解決學習問題，增加學習效率 18 小筆電讓我容易使用零碎的時間增加休閒活動
19 臨時面對學習障礙時，小筆電讓我容易尋求協助，提升解決學 習問題的效率
20 面對突發的休閒問題時，小筆電讓我容易尋求協助，提升解決 休閒問題的效率
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問題的效率 有用
-學習&休 閒廣度
小筆電讓我容易記錄上課筆記、蒐集網路資訊及聯繫同學意見以增 加我的學習廣度
小筆電讓我容易在外出時享受影音遊戲、蒐集網路娛樂資訊及與朋 友聊天或分享生活經驗以擴大我的休閒視野
我在學習時享受小筆電提供的影音功能，不但可以強化學習還能增 加影音鑑賞能力
小筆電可以協助我即時查詢在享受影音遊戲時所遇到的單字或不確 定的資訊，增加休閒深度
有用 -購買意圖
我認為用小筆電來幫助學習或休閒是值得的 我感覺小筆電有利於學習與休閒的活動
我會願意購買小筆電來幫助自己完成學習或休閒的活動 未來我有較高使用小筆電的意願