第五章 結論與建議
第三節 研究限制與建議
本研究以客觀且嚴謹之方法進行假說推論以及實證分析，但由於時間、人 力、物力之考量，仍存在研究上之限制，以下就內外部效度威脅進行探討，
並提出建議供後續研究者參考:
1. 外部效度之限制:本研究以中部科學園區以及新竹科學園區的高科技產業 為主，缺少了南部科學園區之樣本，在推論至全台之高科技產業時難免產 生誤差，建議未來可納入台灣各主要科學園區之高科技產業進行抽樣更為 客觀。
2. 衡量問卷之限制:問卷的評量涉及個人生涯規劃等問題，雖以正向題項供填 答者作答，但填答者仍可能因擔心問卷資料外流，或是受到社會期許之影 響，造成作答不實等問題，未來可加強受訪者資料隱匿性，以提高填答者 作答之誠實性，增加研究資料可信度。另，本研究主要使用網路郵寄問卷 以及社交媒體訊息通知進行問卷發放，填答者雖為社交媒體使用者，但仍 可能非以工作場域之社交媒體使用情境作答，推論至離職傾向時可能造成 偏差，可加強題項中工作場域之情境敘述，以供填答者更明確作答方向。
3. 抽樣方法之限制:本研究以立意抽樣針對社交媒體使用者進行探討，建議後 續研究可加入未使用社交媒體進行溝通者之相關效益或影響作為研究對 照，進一步比較兩者之差異，企業可作為溝通管理之參考。
4. 施測方法之限制:於背景變項設計上，個人主觀判斷對於職位填答認知可能 有所誤差，建議後續相關研究開放填答，回收後再由研究者自行區分，進 行不同職位之比較。再者，在社交媒體類型中，回收後發現「其他」選項 比例甚高，顯示了社交媒體品牌更趨多元化，建議後續研究者可朝其功能 性進行探討，更深入了解不同個體對社交媒體功能之需求。
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