第五章 結論與建議
第三節 研究限制與建議
本研究在架構發展與研究設計都力求嚴謹，但仍存在若干研究的限制，這些限制 及待改進之處如下:
一、 本研究以智慧型手機為科技產品，智慧型手機兼具享樂及實用價值。研究結果支 持知覺樂趣性對態度有顯著的正向影響，但對行為意圖未有顯著效果。建議未來 研究可檢驗知覺樂趣性對其他創新科技產品的態度和行為意圖的影響，使本研究 假設能獲得一般化的結論。
二、 本研究在科技接受模型的基礎上，考慮知覺樂趣性與個人創新對態度與行為意圖 的影響，實證結果也驗證了個人創新對知覺有用性及知覺易用性，以及知覺樂趣 性對態度的重要影響。但是除了個人創新以及知覺樂趣性之外，科技產品的功能、
外觀及價格因素也是影響消費者採用的重要因素。進一步探究這些變數間關係將 是未來研究可能的方向。
三、 個人創新或知覺樂趣性可能與科技接受模型中的因子互相作用進而影響態度或 行為意圖。例如Lee et al.(2007)、Chen & Chen (2011)以及 Fang et al. (2009)曾討 論過個人創新對態度或行為意圖的調節效果，而本研究未未探討調節作用。另外，
本研究架構裏有若干中介關係，例如態度是知覺樂趣性和行為意圖的中介變數，
知覺易用性是個人創新和知覺樂趣性的中介變數，然而本研究亦未對此部分多說 明，因此建議後續研究可進一步深入的探討中介效果所代表的意義，亦或可能存 在的調節變數對態度或行為意圖之影響。
四、 本研究以橫斷面資料檢驗變數間的關係，因果關係較不明確。建議未來研究可從 跨時方式探討個人創新或知覺樂趣性對態度或行為意圖的長期和短期影響，例如 個人創新或知覺樂趣性對態度或行為意圖的效果是否隨著產品使用時間而消蝕 或強化，對於瞭解個人創新或知覺樂趣性對消費行為的影響會有進一步的幫助。
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附錄:本研究問卷
親愛的受訪者 您好:
這是一份學術性的調查問卷，主要目的在於瞭解消費者對於使用智慧型手機 之行為。本問卷以不記名的方式填寫，只需要依據您本身的想法或實際情形回 答，所有資料將僅用於研究分析，絕不做為其他用途，敬請放心填寫。敬請協助 完成這份問卷，感謝您的合作與時間。
敬祝 健康平安
國立屏東商業技術學院 國際企業研究所 指導教授:林靜儀博士 研 究 生:劉昌佑敬上
本問卷提及的智慧型手機定義是指具有觸控螢幕、電話、上網等功能的手機，並 且使用開放式作業系統，如iOS、Android、bada OS、MeeGo、Palm OS、WebOS、
Windows Mobile、Symbian OS 及 BlackBerry OS 等。
請問您現在是否使用智慧型手機？
□ 是 □ 否(結束填答問卷)
本問卷共分為四部分，請依實際情形，於下列□空格處打ˇ，每題項皆為單選。
第一部分:請根據您使用智慧型手機狀況，就下列描述，於□空格處勾選適當選項。
1. 您現在是否同時使用兩支或兩支以上的智慧型手機？
□ 否 □ 是。
如果選「是」，請問您現在實際使用的智慧型手機數目是:
□ 2支 □3支 □4支 (含)以上。
2. 您目前最新這支智慧型手機大約使用多久: □ 一個月以內
□ Sony Ericsson □不知道 □其他_________（請寫出品牌）
6.請根據您平常使用智慧型手機各項功能的情況，於下面的□空格處勾選適當選項。
問項
21.未來我會頻繁地使用智慧型手機。 □ □ □ □ □
22.我會推薦其他人使用智慧型手機。 □ □ □ □ □
第四部分:基本資料。請依照真實的情況，在適當的□空格處打ˇ。
1. 性別: □ 男 □ 女
2. 年齡: □ 18 歲(含)以下 □ 18~24 歲 □ 25~34 歲 □ 35~44 歲
□ 45~54 歲 □ 55~64 歲 □ 65~74 歲 □ 75歲(含)以上
3. 教育程度(含在學): □國小(含)以下 □國中/初中 □高中/高職 □ 大學/專科
□碩士 □博士
4. 每月可支用所得(食衣住行育樂等生活花費)平均大約: □ 5,000元(含)以下
□ 5,001~10,000元 □ 10,001~20,000元 □ 20,001~30,000元
□ 30,001~40,000元 □ 40,001~50,000元 □ 50,001元(含)以上 5. 目前居住地區: □北北基 □桃竹苗 □中彰投 □雲嘉南 □高高屏
□宜花東 □離島地區 □其他
6. 職業: □學生 □軍公教 □金融保險業 □餐飲業 □營造業 □電子業
□大眾傳播業 □製造業 □運輸物流業 □通信業 □農牧業 □自由業 □家務
□醫務人員 □待業中□退休 □其他________(請說明)
本問卷到此全部結束，煩請再次檢查是否有漏答題目。
感謝您耐心的填答與協助，謝謝！