第六章 結論與建議
第三節 研究限制與未來研究建議
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題，對於以創新為導向的天生全球化企業尤為重要，參與電子商務市 場幫助企業在無法直接接觸海外市場的時候，能夠獲得來自外部的知 識與資訊，這些資訊都為企業提供許多可能的創新知識來源與潛在商 機，故唯有愈加積極且快速的往外開拓，方能使企業更快速的進行國 際化，並有機會在創立初期成為天生全球化企業。
第三節 研究限制與未來研究建議
本研究的所有樣本來源皆是以中國某 B2B 電子商務平台所揭露之企業資訊 作為研究對象，透過將資料編碼後進行量化分析而得，儘管該平台包含許多企 業相關資訊，但對於研究變數的取得仍受限於平台上既有之資料，故相對採用 問卷、訪談等質化研究而言，較無法探討更多深入的議題與研究問題，因此對 於部分涉及個別企業的經營方針或策略行為等開放性問題無法有效的取得，但 本研究仍努力在既有資料下萃取出許多有用資訊，並完成分析。
另外透過表 7 之相關性分析可以發現部分變數間具有相關性，如經營能力 與產品品質，然而由於樣本資訊來源取得不易，故無法有效得取得相關資料，
因而無法深究變數可能產生的交互作用，建議未來研究應突破此限制。
最後本研究透過將 128 家樣本企業進行分析後得出天生全球化企業之可能 成因，然研究仍有許多未盡之處，以下幾點建議盼未來相關研究人員可持續做 深入探討：
一、本研究主要蒐集不同產業別之企業做為樣本進行分析，但這些企業所 屬地區環境是否會對研究結果產生影響則不得而知，故建議未來可以 地區別(省份別)進行研究，瞭解不同地區之廠商，或身處內陸與沿海 之企業間是否會對研究結果產生差異。
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二、本研究是以中國之中小企業為研究範疇，而台灣亦是以中小企業為主 的產業環境，對於中國的研究分析與天生全球化企業可能成因，是否 可一般化至台灣的產業環境，則有待未來研究持續探討。
三、建議未來可進行問卷分析、深入訪談等質化研究方法，以取得更多可 能的變數，探討本研究所設變數以外之可能成因，為天生全球化企業 理論提供更多豐富的學術貢獻。
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