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Journal ofNational Cheng-Kung University, Vol.31 Hum. & Soc. Section pp.153-180(1996)
A Study on the Buying Behavior of Sports shoes
by Students from Different Colleges of National
Cheng Kung University
Chen Chin-neng
Dept. of Physical Education and Sports
Abstract
The main purpose of this study is to discuss and compare the behaviors of students from different colleges of liberal arts, science, engineering, management and medicine in the purchase of sports shoes in terms of knowledge, information, evalution principle, purchase policy and after-purchase.
A total of I, 427 students from both day and night divisions of National cheng Kung University have been seleccted as the subjects in the questionaire survey of this study. Through discussions and comparisions by means of per-centage, mean, factor analysis, chi-square test and two-way variation analysis, the results are as follows:
!.The students ofNational Vheng Kung University buy sports shoes mainly for the sake of sports. They collect information from experience and consider foot fitness as their first principle in their choice of sports shoes. In general, shoes of the Nike brand enjoys the greatest popularity.
2.Comparison
(I) There are no significant differences in knowledge between students from different colleges.
(2)
T
here are significant differences in information between students from different colleges.(3) There are significant differences in evalution .principle between stu-dents from different colleges.
(4) There are significant differences in purchase policy between students from different colleges.
(4) There are significant differences in post-purchase behavior between students from different colleges.
3 .Interaction
(I) There are mutual interactions in evalution principle between students from different colleges.
(2) There are mutual interactions in information collection between stu-dents from different colleges.
(3) There are mutual interactions in evalution principle between students from different colleges.
key words:college, sports shoes, buying behavior
