題名: Linking Innovative Product Development with Customer Knowledge: A Data-Mining Approach
作者: Su, C.T.;Chen, Y. H.;Sha, D. Y.
貢獻者: 亞洲大學經營管理學系
關鍵詞: Customer knowledge management;Data mining;Innovative product development;Mobile commerce;Web-based market survey
日期: 2006
上傳時間: 2010-06-10T03:53:40Z 出版者: Asia University
摘要: In today's digital economy, knowledge is regarded as an asset, and the implementation of knowledge management supports a company in developing innovative products and making critical management strategic decisions. Product innovation must link technological
competence such as engineering and process know-how with knowledge about the customer, so that the product will meet the customers' needs, in order to secure market acceptance. Even though the importance of knowledge management in the technological innovation of a product has long been recognized, its potential for customer knowledge
management has not been widely researched. To address the
importance of the need of customer knowledge in innovative product development, this paper proposes an E-CKM model with a methodology for precisely delineating the process of customer knowledge
management for innovative product development. In the knowledge management domain, an important task is the conversion of tacit knowledge into explicit knowledge, allowing information technology, such as web-based surveys and data mining to extract customer
knowledge from different market segments. An empirical study applying the E-CKM model has been carried out, and it meets the evaluation criteria in a multiple-assessment scheme for showing a satisfactory result. The result is used in the decision making for innovative product development in order to reduce project risk and secure commercial success.
