民眾對文化創意商品刻板印象與消費意願之研究 蘇雅芳、李俊憲

 取材雖具社會性 ,但 通篇欠藝術創作的 自覺性。欠具體深 刻意象 ,用詞句式散 文化 ,斷句跨行有欠 自然

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Keywords: Corporate Social Responsibility (CSR), brand image, product attributes, purchase intention, Structural Equation Models (SEM)... 誌

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Thus, the purpose of this study is to determine the segments for wine consumers in Taiwan by product, brand decision, and purchasing involvement, and then determine the