第五章 結論與建議
5.2 研究建議
5.2.3 對消費者的建議
本研究結果顯示生活型態對購買意向有顯著影響，其中以我會時常食用蔬菜 水果(4.11)、選擇食物時會考慮其營養價值(3.97)及我會嘗試減輕自己的壓力(3.92) 影響程度最高。消費者認為有機農產品對自身健康和環境保護是有助益的，產生正 向的態度，達到購買行為。因此建議消費者在選購食品時，應著重在注重環保，不 污染環境，不破壞生態，且能提供安全衛生與健康有保障的有機農產品，進而提高 對有機農產品的購買意願。
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附錄一 預測問卷
□鼓山區□左營區□楠梓區□三民區□新興區□苓雅區□前鎮區□小港區□鳳山區□林園區□大寮區□仁武區□岡山區□路竹區□其他＿
□量販店□有機商店 日期： 編號：
親愛的受訪者您好：
非常感謝您填寫本問卷，此份為學術性問卷，目的在探討「高雄市消費者選
擇有機農產品的態度與購買意向」。本問卷採不具名方式，問卷內容僅提供學術研
究，請您安心填寫。在此感謝您的幫助。下述問題依照您對有機農產品的認識了 解，以單選打「√」方式，勾選您心中的同意程度。
敬祝 身體健康 國立高雄應用科技大學 觀光管理系觀光暨餐旅管理研究所 指導教授 李明聰 博士 研究生 郭石玲 敬上 一、請問選購有機農產品對您而言是...
負向感受程度 普通 正向感受程度
1 2 3 4 5 6 7
不好的 □ □ □ □ □ □ □ 好的 不快樂 □ □ □ □ □ □ □ 快樂的 不愉悅的 □ □ □ □ □ □ □ 愉悅的 可怕的 □ □ □ □ □ □ □ 開心的 不正確的 □ □ □ □ □ □ □ 正確的 憂鬱的 □ □ □ □ □ □ □ 開朗的 不利的 □ □ □ □ □ □ □ 有利的 負面的 □ □ □ □ □ □ □ 正面的
二、請問您對健康意識的了解與看法
項目
非 常 不 同 意
不 同 意
普
通 同
意 非 常 同 意
隨時掌握自己的健康狀況 □ □ □ □ □
非常重視自己的健康狀況 □ □ □ □ □
非常留意自己的健康情形 □ □ □ □ □
對自己的健康狀況負責 □ □ □ □ □
非常注重健康的居住生活 □ □ □ □ □
有正確的健康觀念 □ □ □ □ □
很重視預防保健 □ □ □ □ □
覺得吃得健康很重要 □ □ □ □ □
感謝您認真填寫，請您再接續背面！
三、請問您對食品安全的了解與看法
項目
非 常 不 同 意
不 同 意
普
通 同
意 非 常 同 意 我非常擔心食品添加物的問題 □ □ □ □ □ 我非常擔心食品防腐劑的問題 □ □ □ □ □ 我很擔心食品中農藥殘留問題 □ □ □ □ □ 我很擔心食品生長賀爾蒙殘留 □ □ □ □ □ 我非常擔心食物抗生素的殘留 □ □ □ □ □ 我非常擔心食物細菌汙染問題 □ □ □ □ □
四、請問您對有機農產品的購買意願…
項目
非 常 不 同 意
不 同 意
普
通 同
意 非 常 同 意 我會在未來兩週內購買有機農產品 □ □ □ □ □ 我會選擇多樣化的有機農產品 □ □ □ □ □ 我會推薦朋友去購買有機農產品 □ □ □ □ □ 我會購買本地生產的有機農產品 □ □ □ □ □ 我會透過網路購買有機農產品 □ □ □ □ □
感謝您認真填寫，請您再接續背面！
五、請問您的生活型態如何？
項目
非 常 不 同 意
不 同 意
普
通 同
意 非 常 同 意
喜歡與親朋好友去餐廳吃飯 □ □ □ □ □
喜歡與親朋好友去餐廳吃飯 □ □ □ □ □