後續研究之建議 - 以動態能力觀點探討企業部落格關鍵成功因素之研究

最後本研究嘗試提出幾個未來關於此研究議題的研究方向：

一、未來研究可從使用者角度出發，衡量企業部落格之服務品質，發展一個衡量企業部落格使用者滿意度模式。

二、可尋求更多型態的企業部落格進行研究，企業因所屬的產業不同，會有不一樣的企業部落格經營方式。

三、以企業部落格商業應用價值架構為基礎，進行相關的研究。如：針對企業部落格商業應用價值之七個項目進行更深入的研究，找出各個項目其特別的關鍵成功因素；在經營或建構企業部落格時，對各商業應用價值著重 (focus)的優先順序。

四、部落格的使用在近幾年來帶起一陣風潮，然而企業部落格是否能為企業帶來直接的效益，尚未有一個明確的定論，這也是企業決定是否要採用部落格的重要關鍵，因此如何利用企業部落格創造實質績效，將是值得探討的議題。

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附錄一：問卷

探討企業部落格關鍵成功因素之研究

敬愛的業界先進，您好：

首先感謝您百忙之中撥冗填寫這份問卷，本研究是探討企業部落格之關鍵成功因素，此議題在學術界與實務界皆屬於較新的探索，您的寶貴意見及經驗對本研究有極重要之助益，由衷希望得到您善意的協助。

此問卷共四大部分，第一部份為「公司及個人基本資料」，第二部份為「動態能力」的量化衡量 (29 個問項)，第三部份為「企業部落格之競爭優勢」的量化衡量 (5 個問項)，第四部分為「企業部落格之績效」的量化衡量(7 個問項)，

本問卷採用匿名方式，所有資料僅供學術之用，請安心作答。最後，再次向您致上最深的敬意，謝謝您熱心的協助。

為了感謝您的熱心相助，問卷填寫為有效問卷者，本研究將抽獎送 2G 隨身碟(1 名)及一百元之 7-eleven 禮券(5 名)作為感謝。本研究將以您在卷末所留下的聯絡資料，作為聯絡中獎的依據。

敬祝您健康平安

國立台灣大學資訊管理研究所指導教授：翁崇雄博士研究生：陳羿綺敬上

【第一部份：基本資料】

□50人以內 □50-100人 □100-500人 □500-2000人 □2000人以上 7. 貴公司的部落格性質：

建議來挖掘新的企業機會。

【第三部份：競爭優勢】

在文檔中以動態能力觀點探討企業部落格關鍵成功因素之研究 (頁 71-80)