第五章 結論與建議
第五節 後續研究建議
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第五節 後續研究建議
一、 增加更多個案公司進行比較
未來研究可依本研究架構進行更多同業樣本之資料蒐集與分析，試圖找出本 產業於虛實通路整合中同異之處，並可歸納整理出相關成功因素。另也能針對同 產業中之不同整合方式進行優劣勢分析。
二、 針對不同產業進行研究
本研究受限於人力、資源與時間，無法進行跨產業之比較，因此研究結果可 能受限於本產業之產品特性、消費者特性、供應鏈上下游特性等。未來研究可針 對不同產業之個案對象進行研究，為此議題做更一般性之探討與歸納整理。
三、 以量化研究方法探究公司於各項整合執行重點投入後之成效
本研究以質性研究方法深入探討個案公司虛實通路整合之具體作法，未來研 究可針對各項執行重點所採取之作法進行量化分析，找尋相關指標探究作法實施 後之具體成效差異，亦可比較各項做法之顯著性與重要程度，甚至資源投入程度 與成本效益分析。
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