• 沒有找到結果。

第五章 結論

第三節 研究限制與未來建議

二、 未來建議

立 政 治 大 學

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二、 未來建議

本研究僅討論不同社交梳理類型之 Instagram 使用行為,忽略每個使用行為背後存 在的心理因素及該使用行為能獲得的社交成果。因此,建議未來研究能結合五大人格或 社群媒體使用動機等,更廣泛地探討不同社交梳理類型的 Instagram 使用行為。再者,

分析這些社交梳理類型在實施這些行為所獲得的社交成果高低。例如,具有經驗開放性 與外向性的社交花蝴蝶發佈遊戲濾鏡的動機為結交新朋友並使生活更佳有趣,這樣的行 為可以讓他們得到社交生活的滿足,並拓展更多的橋接性社會資本。

由於網路實驗法受限於填答者所待的地點、受試時間及其他不可抗力的因素干擾,

且本研究之填答者可能認為發佈濾鏡影片至限時動態只是實驗環節之一。因此網路實驗 法難以真實模擬平時使用 Instagram 的情境。本研究建議可參考鄭宇君 & 陳百齡

(2012)以巨量資料分析(big data)的方式,撈取 Instagram 上的使用者生產內容(user generated content, UGC)以及背後的用戶資料。重新歸類新的社交梳理類型,並梳理各 個類型使用遊戲濾鏡的策略。

再者,由於各個年齡層使用社群媒體的目的與策略不盡相同。建議未來研究可以將 社群媒體使用者依照年齡分為老中青三個族群,分別探討不同年齡層中存在著哪些不同 的社交梳理類型,以及這些社交梳理類型中有哪些是相似或相異之處,而相異的類型中 又是基於哪些社交梳理行為的不同。

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附錄一:研究問卷

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國立政治大學 傳播碩士學位學程 電子郵件:[email protected] 指導教授:國立政治大學傳播學院 林日璇 研究生:錢炯翰 敬上

一、這裡將詢問您使用 Instagram 的經驗,請依真實情況回答即可

一、這裡將詢問您使用 Instagram 的經驗,請依真實情況回答即可