第五章 結論與建議
第四節 未來研究建議
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第四節 未來研究建議
本研究受限於資料的可取得性，無法深入了解用戶對於使用 Netflix 和 Spotify 及類似影音串流平台的採用態度，亦無法去探究影響用戶採用之主要因 素為何；並且，由於影音串流平台目前之發展仍屬於快速成長的階段，本研究 僅能以目前服務發展之數據資料進行分析，無法觀察整個產品生命週期之消長。
綜上述之研究困難及限制，本研究認為後續之相關研究可以待影音串流平 台發展至成熟期時，將影音串流平台之成長動態與消費者採用變數搭配做量化 及質性之分析，探討影響影音串流平台擴散的主要變數和原因；並且，亦可以 對本章第二節所提及之用戶差異進行用戶擴散差異的分析及深入探討，了解企 業應如何制定不同類別用戶之行銷策略，將會對於學術及產業領域有相當大的 幫助。
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