第五章 結論與建議
第二節 未來建議
本研究固然建立了以 Holbrook 觀點為基礎的顧客價值量表，同時也具有一定程度 的信度與效度。但是本研究是以單一產品（電腦）為標地來建構，未來實在需要以不同 產品（例如手機、PDA 或其他科技產品）來驗證，才能讓此顧客價值量表更為穩定與 有效。其次，Holbrook 認為某項價值產生後，會同時連帶產生某些價值，本研究發現這 些關係值得未來研究深入探討。另外，本研究已驗證「使用擴散模型」的整體結構適切 性，未來研究可以針對不同產品來驗證，讓此模型概念能夠繼續延伸發展。如果可以的 話，以不同時間點測量（再測）的方式來驗證同一量表，對顧客價值量表的發展也會有 莫大的幫助。
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Provo, UT: Association for Consumer Research, 12, 296-299.附錄一 前測問卷 親愛的朋友您好：
這是一份有關於「科技產品的消費者使用後行為擴散（產品使用延伸）」之 學術性前測問卷。以下內容是關於探討您使用電腦相關設施（包括電腦、網路、
或其他軟硬體設施）等科技產品的經驗或體驗。您的慷慨與細心填答將帶給本研 究莫大的幫助與貢獻。
敬祝 健康快樂
國立中山大學企業管理研究所
指導教授：盧淵源 博士 國立高雄第一科技大學行銷與流通管理研究所 指導教授：趙 沛 博士 國立中山大學企業管理研究所
研 究 生：林志用
謹上
＊您或您家中是否至少擁有一台或以上的電腦（桌上型或筆記型），並且也有使用網際網路的 經驗？ □是（請您繼續作答） □否（請您可以停止作答）
第一部分
在您實際使用電腦相關設施（包括桌上型/筆記型電腦、網路、或其他軟硬體設施）等科技產品後，
請依據您的經驗或體驗，勾選您對下列問項的同意程度。
花費您一點時間，感謝您耐心的回答！
非 常 不 同 意
不 同 意
普
通 同
意 非 常 同 意 1. 為了讓生活更便利，我會花時間來學習如何使用電腦相關設施。 □ □ □ □ □ 2. 產品維修的據點多且維修快速，才能讓我感到安心。 □ □ □ □ □ 3. 為了符合我的社會身分，我會買一台昂貴、特殊的電腦。 □ □ □ □ □ 4. 別人會因為我擁有一台最新機種的電腦，提高對我的評價。 □ □ □ □ □ 5. 使用電腦相關設施能讓我的生活更加生動有趣。 □ □ □ □ □ 6. 使用電腦相關設施過程中，讓我接觸到美麗、新奇的事物。 □ □ □ □ □ 7. 無論如何，我們都不應該利用科技來作違背良心的事。 □ □ □ □ □ 8. 電腦已是我生活中的一部分，沒有了它我不知道該怎麼辦。 □ □ □ □ □ 9. 為了節省時間，電腦相關設施必須要容易使用與操作。 □ □ □ □ □
10. 產品的保固期間長，才能讓我感到安心。 □ □ □ □ □
花費您一點時間，感謝您耐心的回答！
花費您一點時間，感謝您耐心的回答！
第二部分 基本資料
性別 □ 男 □ 女
婚姻 □ 已婚—無小孩 □ 已婚—有小孩 □ 未婚 年齡 □ 13~20 歲
□ 51~60 歲以上
□ 21~30 歲
□ 61 歲以上
□ 31~40 歲 □ 41 ~ 50 歲
教育程度 □ 國中(含)以下
□ 研究所(含以上)
□ 高中職 □ 大專 □ 大學、學院
每月所得 □ 2 萬以下
□ 8~10 萬(不含 10)
□ 2~4 萬(不含 4)
□ 10~12 萬(不含 12)
□ 4~6 萬(不含 6)
□ 12~14 萬(不含 14)
□ 6~8 萬(不含 8)
□ 14 萬以上 職業
□ 軍公教
□ 自由業
□ 學生
□ 商業
□ 農漁牧
□ 其他
□ 服務業
□ 家管、退休(無)
□ 製造業
職位 □ 公司負責人
□ 其他
□ 主管階層 □ 職員 □ 研發人員
＊非常感謝您撥空填答，辛苦您了＊
附錄二 正式問卷 親愛的朋友您好：
這是一份有關於「科技產品的消費者使用後行為擴散（產品使用延伸）」之學術性研究 問卷。以下內容是關於探討您使用電腦相關設施（包括電腦、網路、或其他軟硬體設施）等 科技產品的經驗或體驗。非常感謝您撥空填答。請您在作答前先閱讀開頭的說明，以幫助您 了解題意。
本研究採「不具名方式」施測，研究成果也僅供學術性發表，絕不作其他商業用途。您 的慷慨與細心填答將帶給本研究莫大的幫助與貢獻。
敬祝 健康快樂
國立中山大學企業管理研究所
指導教授：盧淵源 博士 國立高雄第一科技大學行銷與流通管理研究所 指導教授：趙 沛 博士 國立中山大學企業管理研究所
研 究 生：林志用
謹上 請您在作答前先閱讀各部分開頭的說明，以幫助您了解題意。
¾ 第一部分
以下的項目是請教有關於您使用電腦的情況。如需計算數字，勞駕您耐心謹慎回答。感恩！
您本人或您家中是否至少擁有一台或以上的電腦（無論是桌上型或筆記型，該電腦是屬於您 個人私有的財產），並且也有使用網際網路的經驗？
□ 是（請您繼續作答） □ 否（請您可以停止作答）
您使用電腦的經驗已經有多久了?（以「年」為單位）
您平均「每天」使用您『私有』的電腦多少小時？
您平均「每天」使用您『私有』的電腦多少小時？