第五章 結論、建議與省思
第四節 研究者之省思
本研究為一質性研究，回顧研究過程，研究者從研究初期之構 想、研究中期嘗試與實務狀況磨合，以及最後所得之研究結果，以提 出本研究之省思，茲敘述如下：
一、研究主題之聚焦
由於研究者缺乏相關研究經驗，是故一開始在研究主題之獨特性、
重要性、價值性與適切性之考量上略顯不周，亦花了不少時間於此挫折 與摸索。然而，最後題目得以收斂並聚焦於一固定範圍乃是由師長、相 關專家與同事一同協助澄清研究者欲窺測之主題，因此，對於初次進行 質性研究之研究者而言，需以溝通補足自身經驗之不足。
二、訪談大綱與實際訪談狀況
本研究依據過往重要理論而提出研究架構，並依此設計訪談大綱，
其後於正式訪談中，仍發現出主題偏離之狀況。本研究後續根據實際狀 況進行調整，大約至第三次訪談時才固定正式之訪談大綱。
三、訪談所遇阻礙
雖然訪談前研究者再三強調訪談內容僅作學術研究之用，並且將以 匿名之方式處理，使內容完全保密，但因本研究仍牽涉到受訪者對於企 業組織之價值觀與評價，是故研究者在訪談中可以明確感受到受訪者在 回話上的小心翼翼，以及部分回應語帶保留，此為本研究可惜與不足之 處。
四、資料分析
在將錄音檔轉成逐字稿之際，由於每位受訪者說話之速度、腔調、
習慣、語氣與選用字詞均有不同，是故研究者在繕打逐字稿之時吃盡苦 頭，花了不少時間，才能將當時訪談的內容原音呈現。
在編碼時，亦是經歷了一段不短的摸索階段，經過各個編碼間定義 與涵蓋範圍的區分，才得以編出較有系統與架構之編碼。
五、本研究對研究者的價值
本研究旨在探討企業推行內部行銷導向虛擬社群之影響。對於研究 者來說，此一虛擬社群就如同自己的小孩一樣，經過大家多年的呵護與 照顧，得以成長茁壯。本次研究以科學的方法，並依據相關的學術理論 進行分析，以瞭解其真正之效用，對於研究者本身來說，除了學術上更 開闊自己的視野之外，在實務上也更瞭解許多工作活動之意義。
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